Agencies, API & integrations

Enhancing Online Experience for Print Products with Streamlined Ordering

The enhanced online platform for a leading print provider simplifies the ordering of large-format print and display products, including banners and signage. With improved product configurators and an intuitive service discovery journey, customers can easily navigate through various options. CMSMART played a crucial role in transforming the client's online presence by refining the catalog structure for greater product visibility and ensuring smoother customer interactions. This resulted in a significant enhancement in the overall user experience, enabling customers to quickly create and order their desired print materials.

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Enhancing Online Experience for Print Products with Streamlined Ordering - project preview

The challenge

Business Context

The evolving market for online printing requires businesses to provide seamless and efficient solutions for customers ordering printed materials. This client specializes in large-format print and display products such as banners, flags, and signage. Their traditional ordering process faced challenges, particularly in terms of user experience and service discoverability.

Goals

The primary objective was to design an online shopping experience that not only showcases the wide range of products but also simplifies the customer's journey from selection to purchase. This involved increasing the visibility of offerings, minimizing the friction in the ordering process, and integrating online design capabilities.

The solution

Solution Overview

CMSMART delivered a comprehensive online platform that improved product configuration, ordering workflows, and service accessibility. The enhancements included an organized catalog structure that allowed customers to easily navigate through the offerings and utilize tools to upload artwork or use online design options. The new design significantly elevated the client's online presence.

Implementation Approach

The implementation focused on high-level phases: analysis of existing workflows, design of a customer-centric ordering experience, and gradual integration of new features to ensure minimal disruption to existing processes.

What was built

  • Multi-step product configurator for tailored orders.
  • Enhanced artwork upload feature enabling customer-driven design submissions.
  • Improved layout and category organization for better service discovery.
  • Optimized customer flow to reduce decision-making time.

How it fits the order workflow

This solution fits seamlessly into the client's service workflow, starting from quotation through proof approval, artwork submission, and final production. By improving the discoverability of diverse services and reducing friction in the ordering experience, CMSMART has positioned the business for increased engagement and customer satisfaction.

Outcome

The results included a refined user experience that enables quicker order processing and fulfillment. Customers can now easily configure their orders and submit designs, streamlining the path from initial quote requests to final printing. An intuitive interface has significantly enhanced the client's ability to fulfill customer needs efficiently.

What the workflow covers

  • Faster product selection

    Customers can reach the right banner, display, film, or signage option faster through clearer categories and a more guided discovery journey.

  • Fewer ordering mistakes

    A step-by-step configuration flow reduces wrong material/finishing selections and prevents incomplete orders that slow down production.

  • Smoother artwork collection

    Supports upload-after-checkout and online design flows, keeping files connected to the right order and reducing back-and-forth.

  • Better proofing workflow

    Makes it easier to include print-data checking choices and route work appropriately, so issues are caught earlier and reprints are less likely.

  • Clear turnaround expectations

    Highlights standard vs express options in a consistent way, improving customer confidence and reducing delivery-related support questions.

  • Improved catalog visibility

    Refined structure and presentation helps shoppers discover specialized products—like event systems, adhesive films, and sign panels—without getting lost.

  • Reduced support workload

    A more intuitive journey means fewer customer questions about “what to pick,” “how to upload,” and “why my PDF looks different,” freeing up your team.

  • Scales with order volume

    Standardizes ordering and handoffs so operations remain stable during busy seasons, promotions, and high-volume periods.

What clients say

Proofing options are clearer for buyers

Customers understand the difference between basic and professional file checks, and internal follow-up is simpler. It helped us avoid preventable print issues.
KGrover

Ordering flow feels effortless

The new step-by-step configuration makes it much easier for customers to choose sizes, materials, and finishing without confusion. We see fewer incomplete inquiries and cleaner orders.
adsweb1863

Better discovery across categories

Catalog organization is clearer, so customers find the right product type faster—from banners to displays and films. It improved browsing and reduced the need for manual guidance.
martamcl

Artwork submission is less chaotic

Handling uploads and the online design route is more consistent. It’s easier to connect the right file to the right order and start production with fewer delays.
Terry Waselnuk

Good results, needs careful setup for PDF/fonts

Overall experience is smoother and more professional. We did need extra attention around PDF export behavior and font appearance to match expectations, but once aligned it worked well.
pedroabp

Questions about this project

It’s designed for online print sellers offering configurable products such as banners, flags, adhesive films, displays, and signage—especially where customers choose size, material, finishing, and delivery speed. A paid plan helps if you need higher reliability and monitoring.

Yes. It’s built around a guided configuration journey (e.g., format, material, finishing, proofing, production speed, and artwork step) so customers make decisions in the right order. For advanced rules and testing support, consider a Pro plan.

Yes. The workflow supports “order first, upload later” flows while keeping the order connected to the correct artwork request. A Pro plan is recommended if you want automated reminders and error alerts when files are missing.

A basic setup can be quick if your catalog and options are already organized. More time is needed when you have many materials/finishing rules or want custom proofing and artwork steps. Pro plans reduce risk with guided implementation.

The workflow accommodates proofing choices (e.g., basic vs professional file checks) and can route orders into the right internal path based on what customers selected. Pro users can add stronger validation and automated follow-ups.

Your catalog structure, configuration options (sizes, materials, finishing), proofing rules, and how you want to handle artwork upload/designer output. If you need hands-on help aligning everything, upgrade to a Pro plan.

Yes. It supports highlighting production speed choices and keeping the ordering experience consistent so customers understand trade-offs before paying. A Pro plan helps if you want automated status messages and fewer “where is my order?” requests.

Possibly. Many stores use an email sending service for reliable delivery of order confirmations and reminders. The workflow can work with your existing setup; a Pro plan is recommended if you want advanced routing and monitoring.

Yes. It improves catalog structure and navigation so customers can discover offerings like banners, displays, films, event items, and signboards with less searching. Pro plans help if you want ongoing optimization and testing support.

It can support an online design-to-export journey, including improving reliability of download/export steps. If you need help troubleshooting PDF export or font rendering consistency, a Pro plan is best for prioritized assistance.

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