Agencies, API & integrations

Enhancing Online Ordering Experience for Eco-Friendly Print Solutions

Atelier du visuel is a specialist in eco-friendly large-format printing, offering services such as modular exhibition stands, retail displays, and various promotional signage. Customers engage with an online catalog for standard products and bespoke project support. Cmsmart played a pivotal role in improving their online presence by streamlining the ordering journey through a well-structured catalog. The integration of efficient product configuration tools and a clear service discovery path enabled a smooth experience for customers, facilitating easy selection of products and direct uploading of artwork. This transformation enhanced the overall customer journey, resulting in greater satisfaction and operational efficiency.

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Enhancing Online Ordering Experience for Eco-Friendly Print Solutions - project preview

The challenge

Atelier du visuel has established itself as a leader in the eco-friendly large-format printing sector, specializing in promotional materials, exhibition stands, and retail visual merchandising. With a significant focus on sustainable production practices, the company needed a robust online presence that would enable potential clients to view, order, and personalize their display solutions effortlessly.

The primary goals included enhancing the website's user experience, improving the product catalog structure, and simplifying the ordering process, ensuring that clients could easily navigate to find the products they required while allowing for seamless artwork uploads.

The solution

Solution Overview

Cmsmart delivered significant improvements in Atelier du visuel's online ordering system by redesigning their website with a focus on business-driven outcomes. The enhanced platform provided clear categories and subcategories for products, enabling customers to discover services that best fit their needs. Additionally, streamlined artwork upload functionalities were incorporated, allowing clients to easily provide their design files as part of the ordering process.

Implementation Approach

The implementation of improvements was conducted in several high-level phases. Initial phases involved assessing the existing website structure and identifying areas for enhancement. Following this, a redesign of the product catalog was conducted, with focus on usability and aesthetics. Lastly, rigorous testing ensured that the ordering experience was seamless, returning reliable performance across devices.

What was built

  • Enhanced online ordering capabilities that facilitate effortless browsing and selection of products.
  • Improved product configuration options that make it easier for customers to personalize their selections.
  • Integrated artwork upload functionality that reduces friction in the buying process.
  • A clear and organized product catalog structure that enhances service discoverability.
  • Faster and more efficient customer flow throughout the purchasing experience.

How it fits the order workflow

This reimagined workflow allows customers to easily quote their requirements, submit proofs or artwork, and proceed to production and fulfillment with minimal friction. The combination of improved service discoverability, optimized ordering processes, and a portfolio-ready structure showcases Atelier du visuel's commitment to their eco-friendly initiatives and customer satisfaction.

Outcome

The enhancements facilitated by Cmsmart led to a markedly improved customer experience, allowing clients to engage with Atelier du visuel's offerings effortlessly. Customers reported increased satisfaction with the clarity and simplicity of the ordering journey, along with reduced manual steps required to complete their orders. The transformation not only strengthened the online portfolio presence but also positioned Atelier du visuel for future growth within the sustainable printing marketplace.

What the workflow covers

  • Faster product discovery

    A clearer catalog structure helps customers find the right print, stand, or retail display solution without getting lost—reducing abandoned visits and quote requests for standard items.

  • Fewer missing artwork files

    Artwork upload becomes a natural part of ordering, reducing the time your team spends chasing files and decreasing delays caused by incomplete order information.

  • Cleaner order handoff to production

    Order details, options, and customer notes are standardized so production teams receive consistent inputs and can start work with fewer clarification loops.

  • Better control over lead times

    Turnaround choices (such as express vs. standard) are captured clearly, improving planning and preventing misunderstandings about deadlines and delivery expectations.

  • Improved customer confidence

    Clear next steps and confirmations reduce uncertainty, particularly for first-time buyers ordering large-format prints, stands, and customized display solutions.

  • Less manual admin work

    Automated notifications and structured steps reduce repetitive back-office actions, freeing time for higher-value work like design support and complex bespoke requests.

  • Scales with a growing catalog

    As you add more SKUs and categories, the workflow keeps navigation and ordering consistent, making it easier to expand without increasing support burden.

  • Fewer costly rework situations

    By encouraging proofing steps and collecting the right files early, you reduce avoidable errors that lead to reprints, wasted materials, and production interruptions.

What clients say

Artwork collection is much smoother

Having file upload integrated into the order flow drastically reduced follow-ups. We spend less time chasing assets and more time producing.
Trend Influence

Great fit for a mixed catalog + bespoke model

We sell standard items but also support custom display builds. This approach keeps standard orders efficient while still guiding customers toward support when needed.
mawia janoudy

Better internal handoffs

The information arriving with each order is more consistent, which helped our production team start faster and reduced clarification messages between teams.
html5girl

Ordering is finally straightforward

Customers can quickly locate the right category, choose options, and understand what to do next. The overall journey feels more professional and reduces confusion.
Beach Front Property Management

Strong foundation, needs small tuning for each business

The structure is solid and customer-friendly. We still had to adapt wording and a few option rules to match our product ranges, but the improvement was clear.
Devansh Alok

Questions about this project

It’s ideal for commercial print and display providers that sell standard catalog items (roll-ups, totems, image walls, modular stands) while also handling custom requests. It’s especially helpful when customers must upload artwork and choose turnaround options. A paid plan is recommended for monitoring and priority help.

It reduces scattered ordering steps by making product discovery clearer and ensuring orders include the right options and artwork assets. That means fewer mistakes, fewer emails chasing files, and smoother handoffs to production. For more stability and quicker changes, a paid plan helps.

You can include a proof/approval step by offering a proof choice, then sending the customer a confirmation and internal instructions before production starts. This helps avoid reprints caused by misunderstandings. Paid plans are useful for tracking approvals and reducing missed steps.

Yes. It’s designed to scale across categories by keeping navigation and option selection consistent. The more categories you have, the more important it is to define naming and rules upfront. A paid plan is recommended if you want ongoing optimization.

Yes. The workflow supports a structured catalog for common products and a clear path for customers to request custom assistance when their needs don’t fit a standard item. If you need advanced routing or approvals, a paid plan makes it easier to maintain.

Yes. The flow is designed around collecting artwork during ordering so teams receive assets early. You can also add simple checks like “required upload” and internal alerts for missing files. Paid plans are recommended when you want reliable notifications and oversight.

Prepare your product categories, option lists (sizes, materials, finishes), lead-time choices, delivery methods, and what information is required from customers (artwork, notes, proof preferences). If you want a smoother rollout, a paid plan can include guided setup support.

It can. Typical messages include order confirmation, artwork received/missing reminders, and next-step guidance for proofing and production. This reduces inbound questions and increases confidence. Paid plans are recommended for dependable delivery and monitoring.

Yes. The workflow can present lead-time options per product and ensure the chosen timeline is visible to both the customer and your team. This improves planning and reduces urgent last-minute requests. Paid plans help when you want stronger reporting and alerts.

Track fewer incomplete orders, fewer missing-file cases, reduced time spent on order clarification, and faster movement from order to production. You can also review which categories convert best. Paid plans make it easier to maintain reporting and operational visibility.

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