Agencies, API & integrations

Streamlined Online Ordering and Artwork Upload for Print Services

In the competitive landscape of large-format printing, navigating the online ordering process and offering an intuitive user experience is paramount. BigPosters.com excels in supplying high-quality posters, banners, and other print products to a diverse clientele across the USA. Cmsmart played a critical role in elevating their online presence and improving service discoverability. The revamped user interface enables customers to effortlessly choose products, upload custom artwork, and select desired options, all within a streamlined checkout experience. This transformation enhances customer satisfaction and positions BigPosters.com as a leading choice for print solutions.

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Streamlined Online Ordering and Artwork Upload for Print Services - project preview

The challenge

Business Context and Challenges

In an evolving e-commerce environment, BigPosters.com offers a wide array of large-format print products including posters, banners, and gallery-wrapped canvases. As they seek to expand their market outreach, a significant challenge emerged: enhancing the online ordering journey to accommodate diverse client needs while maintaining operational efficiency.

Goals for Transformation

The primary goal was to create a more intuitive customer experience that simplifies product selection and order fulfillment. BigPosters.com aimed to foster a clearer understanding of their service offerings while ensuring customers could easily navigate through the ordering process. Essential to this was optimizing the artwork submission methods and overall site interaction.

The solution

Solution Overview

Cmsmart delivered a comprehensive ecommerce solution focusing on user experience. By reorganizing the product catalog according to well-defined categories, customers can now find specific print products more easily. A significant enhancement of the artwork upload functionality allows users to submit designs through various channels directly related to their selected products.

Implementation Approach

Approach stages involved a detailed analysis of existing workflows, implementation of interface redesign, and rigorous testing of the ordering system. Each phase was executed with the client's market needs in focus, ensuring alignment with their business objectives.

What was built

  • Improved online ordering mechanics for faster checkout.
  • Intuitive product configuration with clear descriptions and images.
  • A streamlined process for artwork uploads, supporting multiple file submission methods.
  • Clear categorization of services that enhances discoverability.
  • Enhanced customer flow reduction with guided steps from design to proof approval and final production.

How it fits the order workflow

The revamped process offers a clear trajectory for customers from quote requests through proof approvals and into production. This holistic workflow fosters a more efficient order fulfillment cycle while maintaining high standards of service consistency. Cmsmart has thus equipped BigPosters.com with a robust platform that positions them for sustained growth and service excellence in the competitive print landscape.

Outcome

As a result of these transformations, BigPosters.com has successfully improved the discoverability of their services, making it easier for customers to navigate through their extensive offerings. The new ordering experience significantly reduces friction, streamlining the selection of product options and submission of artwork. This not only enhances user engagement but also ensures that print products can reach customers with improved turnaround times and satisfaction.

What the workflow covers

  • Faster order-to-production handoff

    Turns incoming orders and options into a consistent internal record so your team can start review and production sooner, reducing delays caused by missing details.

  • Cleaner artwork intake and version control

    Keeps customer files, links, and instructions organized per order, lowering the risk of printing the wrong file or chasing attachments across channels.

  • More predictable proofing workflow

    Adds clear proof and approval checkpoints so customers know when action is needed, and staff can avoid back-and-forth confusion.

  • Better customer communication

    Automates timely updates across key milestones (received, in review, proof sent, approved, in production, shipped) to reduce support messages.

  • Improved accuracy for product options

    Captures selections like size, media, lamination, and mounting in a standardized way—helpful for large-format printing where small errors are costly.

  • Shipping visibility and fewer surprises

    Supports fulfillment readiness and customer notifications so delivery expectations are clearer and internal follow-ups are easier.

  • Operations reporting you can act on

    Creates simple performance views such as order status backlog and common product types, helping you spot bottlenecks and plan capacity.

  • Scales with higher order volume

    Reduces manual steps so your team can handle more orders without adding the same level of admin work as the business grows.

What clients say

Customers get clearer updates

Automated status messages helped set expectations around proofing and fulfillment. We saw fewer “what’s happening with my order?” questions and fewer missed approvals.
GlitteredKiller

Helpful reporting for daily operations

The reporting views made it easier to see what was stuck in review vs. awaiting approval. It’s simple but very practical for a busy print shop.
yajuvendra1990

Artwork uploads became manageable

We used to lose time matching files to orders and confirming what the customer wanted. This setup keeps artwork, notes, and the order context together so our team can move faster.
Arkadi Zuse

Smoother checkout-to-production flow

Product options now arrive in a consistent format, which makes it easier for production to follow the correct specs. It reduced the amount of re-checking we were doing.
laise

Great foundation, minor tailoring needed

The template covered most of our needs, but we still had to adjust a few fields and categories to match our catalog and internal steps. After that, it ran smoothly.
robvdbrand

Questions about this project

It’s designed for print service businesses that sell customizable products online (posters, banners, canvas, signage) and need a smoother path from order → artwork → proof/approval → production → shipping. It’s also useful for teams handling many orders per week. For best results and ongoing monitoring, a paid plan is recommended.

It helps capture order details, organize artwork uploads and instructions, route jobs to the right internal step (review, proofing, production), and keep customers updated as statuses change. You can tailor the steps to match how your shop runs. A paid plan helps with reliability and faster support if you need adjustments.

Yes. It’s built to capture product options and standardize them for production, which is especially important in large-format printing where details vary per item. You may need a short setup to map your most common options. Paid plans can support more complex catalogs and rules.

Yes—this workflow is intended to align with typical e-commerce ordering so order details, options, and customer info stay synchronized. The configuration depends on what platform and notifications you use today. A paid plan helps when you need deeper customization and stability.

It can generate practical views like orders by status, turnaround bottlenecks, frequent products, and repeat customers—helpful for staffing and production planning. If you want richer dashboards or automated daily summaries, a paid plan typically provides better scale and control.

No. The workflow can start with lightweight customer tracking (basic profiles, order history, notes) and expand later into a full CRM if needed. Many businesses start simple and add structure as volume grows. A paid plan helps when you want more automation and user access controls.

It can support a proofing workflow by creating a clear “awaiting proof / proof sent / approved” path and sending reminders or confirmations. You can also track revision rounds in a simple way. Advanced approval tracking and audit trails are easier with a paid plan.

Yes, it can be set up to bring files and links into one consistent order record, even when customers submit artwork in different ways. The exact setup depends on your tools and policies. If you need multi-channel collection and ongoing maintenance, a paid plan is the safest option.

You can structure the workflow to trigger fulfillment steps once an order is approved and produced, then notify customers when shipping details are ready. If you use carrier tools or labels, those can be incorporated depending on your setup. A paid plan is recommended for dependable status updates.

A basic setup can be done quickly if your storefront and order fields are already consistent. More time is needed if you want detailed option mapping, proofing steps, shipping updates, and reporting. For smoother go-live and ongoing maintenance, consider a paid plan.

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