Agencies, API & integrations

Improving the Online Presence for Custom Print Services and Artwork Submission

The client, specializing in web-to-print services, sought to enhance their online ordering process, making it easier for customers to access their extensive range of custom products, such as cards and promotional materials. CMSMART played a pivotal role in transforming their online presence by streamlining the product catalog structure and simplifying the customer journey for ordering and artwork submission. By reorganizing service offerings and implementing an intuitive interface, the customer experience was significantly improved, allowing for a seamless transition from product selection to order fulfillment.

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Improving the Online Presence for Custom Print Services and Artwork Submission - project preview

The challenge

Context and Challenges

The client faced challenges in effectively showcasing their diverse range of printing services, including business cards, brochures, flyers, and signage. Customers encountered difficulties navigating the website and understanding the artwork submission process, resulting in a cumbersome ordering experience. This lack of clarity and efficiency potentially hindered customer conversion rates and overall satisfaction.

Goals

The primary goal was to enhance the online user experience, ensuring that customers could easily find and order products while efficiently submitting their designs. The client aimed to improve the discoverability of its services and streamline the workflow from selection to order delivery.

The solution

Solution Overview

CMSMART delivered a comprehensive solution that enhanced the client's online presence by restructuring their service offerings and implementing a customer-centric ordering system. This approach focused on improving product visibility and simplifying the ordering flow without incorporating specific internal tools.

Implementation Approach

The implementation involved several high-level phases, including the initial assessment of the client's existing website and customer journey. CMSMART then outlined strategies for restructuring service categories and optimizing the ordering interface. Ongoing collaboration ensured that feedback was continuously incorporated, leading to an iterative design process.

What was built

  • Clear categorization of services to facilitate better customer navigation.
  • Streamlined online ordering process to reduce customer friction.
  • Enhanced artwork upload options for easier submission of designs.
  • User-friendly interface for selecting and customizing products.
  • Portfolio-ready structures for showcasing a variety of printing services and case examples.

How it fits the order workflow

The optimized system allowed for a logical flow in the client’s workflow, beginning with customer inquiries and progressing through proofing and approvals, culminating in swift production and delivery. Overall, CMSMART's contributions significantly enhanced service discoverability and streamlined the ordering experience, fostering an environment that supports customer satisfaction and retention.

Outcome

The improvements led to a more efficient and user-friendly online presence for the client, allowing customers to navigate through products seamlessly and submit their designs effortlessly. The reorganized portfolio showcased the services offered effectively, enhancing overall engagement and paving the way for increased sales opportunities.

What the workflow covers

  • Easier service discovery

    Organizes print services into clearer categories so customers find the right product faster and understand what to order without guessing.

  • Fewer ordering drop-offs

    Reduces friction in the buying journey with a more intuitive flow from product selection to customization and next-step confirmation.

  • Cleaner artwork handoff

    Collects files and instructions in a structured way, cutting down on missing attachments, wrong formats, and repeated follow-up messages.

  • Faster internal response

    Automatically sends customer requests and order details to your team, helping you respond quicker and keep leads from going cold.

  • Less manual back-and-forth

    Standardizes what customers submit (options, notes, files), reducing clarification cycles and keeping production moving smoothly.

  • More consistent product presentation

    Encourages portfolio-ready organization and clearer product pages, improving trust and making your service range look more professional.

  • Lower risk of wrong templates

    Guides customers to appropriate layout choices (e.g., horizontal vs vertical) to reduce incorrect submissions that delay production.

  • Scales with your catalog

    Makes it easier to add new print offerings over time without breaking navigation or confusing customers as your product range grows.

What clients say

Helpful email notifications to the team

Inquiry and order details arrive automatically in our inbox so we don’t miss new requests. It supports a faster follow-up routine during busy periods.
irinavega

Great foundation, needed minor tweaks

The template covered most of what we needed, but we still adjusted wording and a few steps to match our internal process. Overall, it improved the customer journey.
Sonal Shah

Ordering flow feels much simpler

Customers can reach the right product faster and the path from selecting options to submitting details is clearer. We spend less time explaining how to place an order.
Humble School Of Excellence

Better structure for our services

The service categories are easier to understand and our offerings look more organized. It’s improved how we present custom print options on the site.
cybersponk

Artwork submissions are more complete

We receive fewer incomplete requests because customers are guided to include the important notes and upload the right files. That saves time in prepress.
stoicassistant

Questions about this project

It’s best for custom print shops and design-to-print services that sell multiple product types (cards, brochures, signage, promotional items) and need clearer navigation, ordering, and artwork submission. A Pro plan is recommended if you want ongoing improvements and monitoring.

Not necessarily. You can support a “request/order via form” approach where details are sent to your team for confirmation, pricing, and next steps. For higher volume and fewer manual steps, a Pro plan can help you refine the flow and reduce follow-ups.

Customers can submit artwork as part of the ordering journey (or after inquiry), so your team receives files and instructions together. If you want stricter file rules, automated reminders, and a cleaner approval loop, consider the Pro plan.

Yes. The ordering experience can guide customers to the correct layout option and automatically present the matching template-style choice to reduce wrong-format submissions. Pro support helps tailor this to your exact product range.

Yes. The template emphasizes clearer categories, better service grouping, and a simpler path to purchase or inquiry. For deeper SEO structure and ongoing optimization, a Pro plan is a better fit.

It supports the workflow logic for proofing steps (collecting notes, tracking revisions, confirming approval), but the exact approval method depends on your store setup and how you operate. Pro plan users can get a more polished approval experience.

Yes. The same structure works for brochures, flyers, stickers, banners, and promotional materials by adjusting categories and product options. Pro support can speed up customization across a large catalog.

If parts of your site are restricted, we can still implement a best-practice structure based on your content and goals, then fine-tune once access is available. A Pro plan helps reduce risk with guided setup and validation.

Typically: product choice, quantity/variants, customization notes, contact details, and any uploaded artwork. With a Pro plan, you can add internal routing rules and standardized summaries to reduce mistakes.

Timing depends on catalog size and how many products need restructuring and templates. A basic setup can be done quickly, while a full restructure takes longer due to content cleanup and testing. Pro plans typically include priority delivery and iterations.

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