Photo, canvas & photobooks

Transforming User Experience for Graphic Design in the MENA Region

DomDom is a user-oriented digital graphic design platform that enables customers in the MENA region to create personalized designs with thousands of assets and exclusive stock photos. Through an improved online presence, customers can seamlessly access tools for social media design, branding, and print needs. Cmsmart significantly enhanced DomDom's user interface and ordering flow, allowing for clearer service discovery, easier navigation, and streamlined design uploads, ultimately elevating customer satisfaction and engagement.

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Transforming User Experience for Graphic Design in the MENA Region - project preview

The challenge

Prior to the enhancement, DomDom faced challenges in optimizing the user journey for their customers. Users struggled with navigating through various design services, product configurations, and uploading art files. This created friction in the ordering process and inhibited user engagement. The goal was to construct a more streamlined and intuitive platform that would facilitate easier discovery of services and reduce manual steps required for design completion.

The solution

Overview

DomDom is a pioneering digital graphic design platform tailored specifically for the MENA region. With an extensive library of thousands of design assets, including exclusive Arabic stock photos, it caters to a diverse range of design needs such as social media graphics, branding elements, book covers, CVs, and more. The unique approach ensures users have the creative freedom to produce modern graphic designs easily and efficiently.

Strategic Enhancements

Cmsmart undertook a comprehensive improvement strategy focused on elevating the overall online presence and user engagement for DomDom. This involved redesigning the user interface to enhance accessibility, reorganizing the catalog structure for intuitive service exploration, and integrating an efficient design upload feature for user modifications.

Key Solutions Implemented

  • Developed a user-friendly interface that emphasizes design accessibility.
  • Streamlined the ordering process by minimizing steps and enhancing visual cues for navigation.
  • Improved service discoverability by clearly categorizing product offerings.
  • Enabled an online design feature that allows users to visualize changes in real-time.

How it fits the order workflow

The updated platform seamlessly integrates into DomDom's workflow, beginning with client quotes and design submissions, followed by approval processes and efficient production integration. This holistic approach ensures that all design needs are addressed promptly, enhancing the overall customer experience.

Outcome

These strategic improvements led to a notable enhancement in the customer journey. Users now experience reduced friction when selecting and submitting designs, facilitating quicker turnaround times for projects. DomDom's new structure enables effective showcasing of services and improved engagement with customers, ultimately contributing to increased satisfaction and loyalty.

The outcome is described qualitatively. No measured figures were published for this project.

What the workflow covers

  • Smoother ordering experience

    Reduce friction from browsing to submission with clearer steps, fewer clicks, and a more intuitive path to place a design request.

  • Better service discoverability

    Organize design services into easy-to-understand categories so customers quickly find the right option for social media, branding, or print needs.

  • Fewer missing details and files

    Standardize what customers must provide (brief, references, uploads), cutting down on follow-ups and delayed start times.

  • Faster turnaround through automation

    Automatically confirm submissions and prompt next steps (upload, approval, revisions) so work can begin sooner with less manual coordination.

  • Consistent customer communication

    Send clear status updates and reminders that keep customers engaged and confident, improving satisfaction and reducing support questions.

  • Cleaner internal handoffs

    Route requests to the right team member based on service type and requirements, minimizing confusion and duplicated work.

  • Improved quality control

    Support a proof/approval step so changes are tracked and final deliverables align with expectations before completion.

  • Scales with growing demand

    As order volume increases, automation helps maintain responsiveness and accuracy without needing to expand admin workload at the same pace.

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