Agencies, API & integrations

Enhancing Online Ordering Experience for Deep Fried Creative

Deep Fried Creative, an award-winning full-service advertising agency based in Eastern North Carolina, offers a wide range of services including brand design, print design, web solutions, and more. They combine seasonal expertise with localized customer engagement, emphasizing the importance of maximizing advertising budgets. Cmsmart played a crucial role in transforming their online platform, enhancing service discoverability and streamlining the ordering process. By implementing a user-centric design, they enabled easier navigation and clearer categorization of services, fostering an improved experience for clients seeking creative solutions. Clients can now enjoy a straightforward journey from consultation to project execution, facilitating better communication and artwork submission.

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Enhancing Online Ordering Experience for Deep Fried Creative - project preview

The challenge

Context and Challenge

Deep Fried Creative Inc. is a full-service advertising agency known for its expertise in various fields, including branding, print, web design, and strategy. With a strong local presence in Eastern North Carolina and awards to showcase their creative capabilities, they faced a challenge in the online ordering experience and service discoverability for their diverse offerings. Clients seeking services like business cards, signage, and promotional materials encountered difficulties navigating their previous platform, leading to potential lost opportunities.

Goals

The primary goals were clear: to enhance the online experience for clients, improve the visibility of service offerings, and facilitate a more efficient ordering process. This transformation aimed to align with their commitment to customer service and effective resource utilization, ultimately leading to better client satisfaction.

The solution

Solution Overview

Cmsmart's approach involved a comprehensive overhaul of the online platform, focusing on user experience. By integrating intuitive design elements, they streamlined the service categorization process and introduced a seamless ordering workflow. This approach enabled clients to easily find the services they needed while also improving the submission of artwork for print projects.

Implementation Approach

The project was executed in high-level phases, starting with an assessment of the existing platform followed by the design and implementation of an enhanced user interface. This involved collaboration between Cmsmart and Deep Fried Creative teams to ensure that the unique brand identity and service offerings were accurately represented online.

What was built

  • Improved discoverability of services through enhanced categorization.
  • Streamlined online ordering process for various advertising needs.
  • Facilitated easier artwork uploads and submissions for clients.
  • Provided an attractive display of portfolio items which increased the visibility of past successful projects.

How it fits the order workflow

The result of Cmsmart's efforts is a robust digital environment that fits perfectly into Deep Fried Creative's workflow. Clients engage with the agency through initial quotes, move seamlessly to proofing and artwork submission, and finally to fulfillment, all while enjoying a frictionless online experience tailored to their needs.

Outcome

The outcomes of this collaboration were significant. Deep Fried Creative's online presence now effectively showcases their range of services while providing an easier user journey from inquiry to fulfillment. Clients report smoother interactions when selecting options and submitting designs, contributing to faster project implementations and a positive overall experience.

What the workflow covers

  • Clearer service selection

    Clients can quickly find what they need across Strategy, Creative, Technical, and Content offerings—reducing vague inquiries and speeding up the first response.

  • Faster onboarding handoffs

    Automatically guides new clients through next steps like introductions and kickoff scheduling, so your team doesn’t repeat the same admin work every time.

  • More complete intake details

    Captures required information upfront (goals, audience, deliverables, timelines), which helps your team quote accurately and start work sooner.

  • Smoother artwork submission

    Standardizes how clients provide files, links, and notes—reducing missing assets and decreasing revision cycles for print and digital deliverables.

  • Consistent client communication

    Auto-sends confirmations and status updates so clients feel informed without your team manually chasing updates or composing repeat emails.

  • Better internal visibility

    Keeps requests organized by type and stage, making it easier to prioritize creative work, track approvals, and coordinate fulfillment steps.

  • Fewer errors and rework

    Using structured forms and checklists reduces mistakes like wrong specs, missing contact details, or unclear deliverables—saving time and protecting margins.

  • Scales with agency demand

    As inquiries grow across branding, web, video, social, and print, the workflow helps handle more volume without adding the same amount of admin effort.

What clients say

Clients find services faster

The service categories made it much easier for clients to self-select what they needed. We get clearer requests and fewer “not sure what to ask for” emails.
MargaretMS

Better visibility across active work

Having requests organized by stage and category helped our small team stay aligned. It’s easier to see what’s waiting on approvals versus ready for production.
Pranjal Aneja

Great template with minor tailoring needed

The foundation is strong, but we needed a bit of customization to match our exact service menu and how we handle approvals. Once adjusted, it ran smoothly.
sassysouthernsavings

Cleaner intake for print and signage

We’re collecting specs and files in a more consistent way, which reduced delays at the start of jobs. It’s been especially helpful for print-ready submissions.
Mathias Joergensen

Onboarding feels more professional

The welcome message and meeting scheduling flow improved the first impression. New clients understand next steps without our team repeating instructions.
geir1234

Questions about this project

It uses a simple catalog structure and clear categories so clients can self-identify what they need (strategy, creative, technical, content) before contacting you. This reduces vague inquiries and speeds up quoting. Pro is ideal if you want advanced customization and tracking.

The workflow can be set up to request file links or uploads (depending on your chosen storage/form tool), plus capture specs like sizes, formats, and deadlines. It also supports collecting notes and references to reduce revisions. Pro is recommended if you rely on frequent file intake.

Yes. You can route requests as “single deliverable” (like signage, business cards, or a landing page) or “campaign” (multi-channel). The template can be configured to ask different questions based on what the client chooses. Pro helps if you need multiple routing rules and approvals.

It’s designed for full-service agencies and studios offering branding, print design, web, video, and content services that want a clearer way for clients to find services and submit requests. If you manage many inquiries weekly, it helps most. A Pro plan is recommended for reliable monitoring and support.

Yes. It can capture the request, auto-send a confirmation, and guide clients into scheduling a kickoff call, then collect requirements after the meeting. This keeps your process consistent and prevents missed follow-ups. Pro helps with dependable reminders and notifications.

Yes. You can rename categories, add services (like hosting/domains or mobile apps), and adjust the questions asked per service type. This keeps the experience aligned with your offerings. Pro support can help you tailor it faster and avoid setup mistakes.

Yes. After a new request or onboarding stage, it can send a branded welcome message outlining expectations, what to prepare, and how approvals work. This improves client experience and saves your team time. Pro includes better reliability and support for email deliverability setup.

It can be connected to a meeting scheduler so clients pick a time, then your team gets confirmations and reminders. This reduces manual coordination and no-shows. Pro is helpful if you want multiple meeting types and automated follow-ups.

Have your service list, basic intake questions, branding assets for emails, and your preferred tools for email, file storage, and scheduling. If you want the most stable day-to-day operation and priority assistance, choose a Pro plan.

You can track request volume by service category, status (new, quoting, in progress, approval), and common bottlenecks. This helps prioritize high-demand services and improve turnaround. Pro is recommended for more robust tracking and retention.

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