Agencies, API & integrations

Transforming Print Ordering with a Streamlined Online Experience

justSelling GmbH, a leading full-service e-commerce agency in Germany, specializes in providing innovative solutions for print ordering and digital transformation. By offering extensive services such as webshop implementation, responsive design, and digital marketing, the company caters primarily to commercial clients. CMSMART played a crucial role in optimizing justSelling's online presence by enhancing their catalog structure and simplifying the order process. Our collaboration resulted in a more intuitive shopping experience, enabling customers to easily navigate the product offerings, access design tools, and upload artwork efficiently, ultimately facilitating streamlined transactions.

See our servicesRead the related guides
Transforming Print Ordering with a Streamlined Online Experience - project preview

The challenge

Context and Challenges

In today's fast-paced digital marketplace, justSelling GmbH aimed to deliver an exceptional online ordering platform specifically tailored for the printing industry. As a reputable e-commerce agency, they recognized the need to improve user engagement and simplify the buying process for their clients seeking customizable products such as business cards, flyers, and signage. The existing catalog structure and ordering flow required refinement to better serve customer expectations and optimize conversion rates.

Goals

The primary objective was to enhance the overall user experience on justSelling's e-commerce platform by providing a seamless ordering journey. The agency sought to achieve clearer service discovery, effective product configuration, and simplified design submission processes. Additionally, the initiative aimed to increase service visibility and accessibility for users throughout their journey—from product selection to finalization.

The solution

Solution Overview

CMSMART collaborated closely with justSelling to deliver an enriched e-commerce solution that prioritized user experience and operational efficiency. Our approach centered around the creation of an organized product catalog, facilitating easier navigation and quicker access to desired services. Moreover, we integrated user-friendly online design tools, enabling customers to customize their print orders with ease.

Implementation Approach

The project was executed in key phases to ensure a comprehensive alignment with justSelling's vision:

  • Phase 1: Initial assessment of existing workflows and identification of friction points.
  • Phase 2: Design and development of optimized storefront components, emphasizing user interaction.
  • Phase 3: Testing and evaluation of the ordering journey to refine functionalities.
  • Phase 4: Launch and ongoing support to continuously optimize user engagement based on feedback.

What was built

  • Streamlined Online Ordering: Enhancements to simplify the selection and purchase processes.
  • Improved Product Configuration: Tools that allow for effortless customization based on customer needs.
  • Artwork Upload Options: Robust functionalities for clients to submit designs conveniently.
  • Intuitive Navigation: A well-structured catalog enhancing discoverability of services.
  • Enhanced Customer Flow: A more logical pathway from product selection to checkout.

How it fits the order workflow

CMSMART's contributions have successfully integrated into justSelling's operations, further streamlining the client journey. With refinements made from quotes and proofs to final artwork and production, customers navigate the purchase process efficiently, securing their bespoke print solutions with minimal hassle. This project exemplifies justSelling's commitment to delivering excellence in e-commerce solutions for the printing industry.

Outcome

The collaboration led to significant qualitative improvements in justSelling's online ordering capabilities. Customers now enjoy an enhanced experience when selecting and customizing products. By effectively reducing friction in the artwork submission process and ensuring clear service visibility, the agency has positioned itself as a leader in the competitive print e-commerce space. This transformation not only supports justSelling's business objectives but also aligns seamlessly with their workflow from initial quote to final production and fulfillment.

What the workflow covers

  • Fewer ordering mistakes

    Reduces missing details by guiding customers through clear configuration steps and required information before the order moves forward.

  • Smoother artwork collection

    Makes file submission and internal handoff more consistent, so you spend less time chasing attachments and clarifying specs.

  • Cleaner catalog navigation

    Encourages a structured catalog experience that improves service discovery, especially for print products with many variants.

  • Faster internal handoffs

    Automatically routes key order information to the right team members, helping production and service teams start sooner.

  • More consistent customer updates

    Sends confirmation and next-step messages at the right moments, keeping customers informed and reducing inbound questions.

  • Better visibility across the journey

    Keeps ordering steps aligned—from initial selection to approval—so stakeholders can understand what’s pending and what’s ready.

  • Scales with complex products

    Supports configurable product flows common in B2B and print scenarios, with room to expand into advanced routing and approvals.

  • Reliable operations with Pro

    Upgrading to Pro adds monitoring and stability features so your team can trust the workflow for daily operations and peak demand.

What clients say

Ordering flow became much clearer

We used this to simplify how customers move from product selection to checkout. The steps feel more logical, and fewer orders arrive with missing information.
stephanie0304

Great fit for configurable print products

Works well for products with multiple options and customization. It helped us standardize the handoff from configuration to production prep.
titi38

Strong communication and fewer back-and-forth emails

Customer updates and reminders are now automatic. That reduced repetitive communication and helped our team focus on delivery quality.
Aleksey Danchenko

Artwork submission stopped being a bottleneck

The workflow improved how we request and collect artwork. Internal notifications are consistent, and we spend less time following up with customers.
marketishon

Helpful template, needed light tailoring

Out of the box it covered most needs, but we still adjusted messaging and routing for our catalog structure. Once refined, it runs smoothly.
Gautham Shankar

Questions about this project

No. The template can be adapted to common storefront setups. You’ll map your products, order statuses, and customer messages to match your current stack. Pro plan users typically set this up faster with guided support.

It’s best for print sellers, web-to-print stores, and e-commerce agencies that manage configurable products and need smoother ordering, artwork submission, and customer communication. For higher reliability and alerts, use the Pro plan.

Yes. It’s designed around configurable products where customers choose options and submit design assets. You can tailor it to your configurator or product designer flow. Pro helps if you need more advanced branching and monitoring.

Yes. You can route based on product type, customization level, or required approvals—useful for agencies and print operations. Pro plan helps when routing logic gets complex and needs audit trails.

Yes. You can auto-send confirmations, next-step instructions, and status updates (e.g., artwork needed, approved, sent to production). You’ll need an email service or connected inbox. Pro helps ensure delivery and error handling.

It can remind customers or internal teams when a payment link is pending and keep records consistent. Exact payment steps depend on your payment provider. Pro plan is recommended if payments are time-sensitive.

It supports basic checks (required fields, file presence, clear instructions) and can route items for review. Automated preflight depends on your existing tools and may require an additional service. Pro plan is recommended for critical flows.

Yes, it’s suitable for B2B flows where structured communication and reliable handoffs matter. Any compliance requirements depend on your hosting and messaging providers. Pro plan is recommended for monitoring and operational continuity.

Many businesses can configure the basics in a few hours, then refine messaging and routing over time. More complex catalogs and integrations take longer. Pro plan users benefit from better stability and support during rollout.

It can collect upload links, validate that required files are provided, and notify the right internal team for review. If you require large-file handling, you may need external storage. Pro plan adds better reliability and tracking.

Related tutorials

More print workflow automation tutorials →
Hands pulling a squeegee across a screen-printing frame in a print workshop
Print-on-Demand

How to Launch a Print-on-Demand Store with Printcart: Step-by-Step

Wooden letter blocks spelling BACKEND over lines of code
Print-on-Demand

Automating POD Orders and Fulfillment with the Printcart API

Whiteboard with colored sticky notes used to plan a business model
Print-on-Demand

Web-to-Print vs Print-on-Demand: Which Model Fits Your Business?

More agencies, api & integrations case studies

Improving Customer Experience for Outdoor Cooking Equipment Retailer - project preview
Agencies, API & integrations

Improving Customer Experience for Outdoor Cooking Equipment Retailer

Cmsmart collaborated with a retailer specializing in outdoor cooking equipment to enhance their online presence and simplify the ordering process. By restructuring their product catalog and streamlining the customer journey, we facilitated an intuitive shopping experience. Key improvements included better categorization, an optimized layout for service discovery, and an efficient order placement system that reduced friction for customers. These enhancements allowed the business to present their offerings clearly and facilitate a smoother transition from product selection to checkout.

Read the case study →
Transforming E-commerce Experience Through Streamlined Ordering and Service Discoverability - project preview
Agencies, API & integrations

Transforming E-commerce Experience Through Streamlined Ordering and Service Discoverability

This project focused on enhancing the online presence and ordering journey for a client in the e-commerce space specializing in product customization and design. By implementing strategic improvements, we simplified the ordering process and made services more discoverable, ultimately enriching customer interaction and satisfaction. The end result was an optimized online catalog and a seamless ordering interface, making it easier for customers to find and order products tailored to their needs.

Read the case study →
Enhancing Online Ordering for Efficient Customer Experience in E-commerce - project preview
Agencies, API & integrations

Enhancing Online Ordering for Efficient Customer Experience in E-commerce

Cmsmart empowers a leading online retailer to refine its e-commerce platform, advancing its product ordering process. Focused on custom products, the retailer faced challenges related to catalog structure and customer engagement. By implementing a streamlined ordering flow and intuitive design features, the client benefits from easier product discovery and order submission. This transformation not only enhances the user experience but also supports the retailer's commitment to providing quality service and robust product options.

Read the case study →

Want a store like this?

Start with a free Printcart account, or see how our services can set it up for you.

Create free account →
Transforming Print Ordering with a Streamlined Online Experience | Printcart