Agencies, API & integrations

Enhancing the Online Shopping Experience for Protective Phone Accessories

mySCREEN is an Australian retailer specializing in protective phone cases and accessories, with both an online store and physical kiosk presence. They offer a diverse range of products, including cases for various device models, screen protectors, and repair services. CMSMART played a pivotal role in enhancing mySCREEN's online ordering experience by streamlining the customer journey. The new platform improved service discoverability and made it easier for customers to navigate, select products, and complete their purchases. This transformation has not only revitalized the online store's browsing experience but has also increased customer satisfaction and engagement.

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Enhancing the Online Shopping Experience for Protective Phone Accessories - project preview

The solution

mySCREEN operates in the competitive market of mobile device protective accessories, offering products such as phone cases, screen protectors, and repair services through both an online platform and a physical presence. The challenge they faced was to create a seamless online experience that reflected their commitment to quality and customer service while offering a wide range of product options.

Defining Business Goals

The primary objectives were to enhance the ease of navigation within their eCommerce site, improve service discoverability, and simplify the ordering process for customers.

Solution Overview

CMSMART worked closely with mySCREEN to redesign their eCommerce platform. The focus was on clearly categorizing their extensive range of products, which included specific collections such as Explorer Tradie and Explorer Hero. Furthermore, the solution ensured that customers could effortlessly browse, select, and purchase products with minimal friction, promoting a more user-friendly interaction.

Key Capabilities Delivered

  • Streamlined product browsing with defined categories and collections.
  • Enhanced discovery of services to drive user engagement.
  • Improved customer flow for product selection and ordering.
  • Clearer product pages that highlighted benefits and features.
  • Intuitive checkout process that supports multiple payment options.

Implementation Approach

The implementation followed structured phases: initial requirements gathering, design of improved user flows, development of the enhanced ordering system, followed by rigorous testing. This approach ensured that mySCREEN's online platform effectively catered to user needs while remaining aligned with their business goals.

Outcomes and Results

The transformation yielded a more inviting and efficient online shopping experience. Customers found it easier to discover products and services, leading to increased engagement and satisfaction. The structured portfolio of offerings showcased the breadth of mySCREEN's services, making it simpler for customers to navigate.

Integrating into mySCREEN’s Workflow

This revitalized online store fits seamlessly into mySCREEN’s workflow, allowing for an efficient customer journey from quote to proof, artwork submission, and fulfillment. As a result, mySCREEN is now positioned to meet customer expectations in a competitive market while keeping their commitment to quality and service at the forefront.

What the workflow covers

  • Cleaner product discovery

    Make it easier for shoppers to find the right phone case or screen protector by device and collection, reducing frustration and abandoned sessions.

  • Fewer wrong-item purchases

    A clearer catalog structure and navigation flow helps prevent customers selecting the wrong model or incompatible accessory.

  • Smoother path to checkout

    Reduce friction between browsing, cart, and payment so customers can complete purchases more confidently and quickly.

  • Better visibility for small teams

    Improve day-to-day clarity on what needs action and what’s complete, cutting down on manual checking and follow-ups.

  • Consistent customer communication

    Automate key updates and helpful messages so customers know what to expect and your team receives fewer repetitive questions.

  • Supports branded collections

    Highlight purpose-led lines (such as rugged or hero-style cases) to guide customers to the right option based on their lifestyle and needs.

  • Works for online + kiosk operations

    Keep a consistent shopping and service experience even when you also sell and support customers in-person at a kiosk.

  • Easier scaling as catalog grows

    Add new device models and accessory categories with less rework, helping you stay current as new phones launch.

What clients say

Reduced customer confusion at checkout

The improved flow made it clearer what customers were buying and what to do next. We saw fewer questions from shoppers who previously got stuck deciding between options.
EFbreems

Great fit for a kiosk + online retailer

We operate both online and in-person, and this approach helped us keep the online experience aligned with how we explain products at the kiosk. It’s simpler and more consistent.
prokushev

Browsing finally feels organized

We sell across multiple device models and collections, and this helped us present everything in a way customers can understand quickly. The store feels easier to navigate and more intentional.
paulsoft

Solid foundation, needs ongoing tuning

The structure is strong and the journey is smoother. Like any store, we still needed minor adjustments as products changed, but it’s a much better baseline than before.
contentmeister

Collections are easier to showcase

Our branded lines are now presented in a way that makes sense for different buyer types. Customers can tell the difference between everyday options and more rugged protection without hunting.
xavi3r12

Questions about this project

It’s ideal for retailers selling protective phone accessories (cases, screen protectors, charging accessories) who need a smoother online ordering experience and clearer product discovery. It also fits businesses that sell online and from a kiosk. For higher reliability and monitoring, consider a Pro plan.

It focuses on improving how your catalog and ordering journey are structured and managed, not on replacing your entire theme. You can keep your current look while tightening categories, collections, and customer flow. A Pro plan helps when you want ongoing adjustments and faster support.

Yes—this workflow is intended for stores with large device-based catalogs. It supports organizing items by device family and model, reducing the chances of customers choosing the wrong product. Pro plan support is recommended if your catalog changes frequently.

It helps you present clearer categories and collections (for example, rugged vs everyday lines), improves navigation paths, and reduces dead-ends in the journey. That typically means fewer clicks to reach the right case or screen protector. Pro plan users can refine rules over time.

It can be configured to highlight bundle-focused collections and guide customers toward the right offer during browsing and checkout messaging. The exact promotion logic depends on your store setup. A Pro plan is helpful if you want more advanced promotion rules and reporting.

Common options include order confirmation, status updates, and helpful reminders that reduce support queries. Messaging can also reference key policies like shipping thresholds and warranty/returns guidance where appropriate. Pro plan users get better stability and ongoing tuning.

Yes. You can keep repairs discoverable alongside retail items, and structure the journey so customers can easily find service information without getting lost in the product catalog. For more tailored service routing, Pro plan assistance is recommended.

You’ll typically need your category/collection structure, product list conventions (device models and naming), and your preferred customer messaging. If you use specific payment options or shipping rules, those details help as well. Pro plan onboarding can speed this up.

Basic setup can be done quickly if your catalog is already clean and consistent. If you need re-organization across many device models and collections, it takes longer due to validation and testing. A Pro plan helps with guided setup and change management.

The workflow can be updated to accommodate new device models, product lines, and navigation changes. Ongoing maintenance is easiest with a paid plan that includes monitoring and priority support so updates don’t disrupt ordering.

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