Agencies, API & integrations

Transforming Online Experience for a Leading Croatian Audio Visual Retailer

Sonus Art, a prominent Croatian retailer of high-quality audio and video equipment, offers a comprehensive range of products, including speakers, headphones, amplifiers, and accessories, alongside professional installation services. CMSMART played a crucial role in enhancing Sonus Art's online presence by streamlining the customer journey. From browsing product categories to completing purchase orders, the revised system enabled a more intuitive shopping experience, ensuring that customers can easily find what they need. This improvement included optimized navigation and a clearer representation of services, allowing buyers to engage with both products and available on-site support seamlessly.

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Transforming Online Experience for a Leading Croatian Audio Visual Retailer - project preview

The challenge

Context and Problem

Sonus Art operates as a multi-channel retailer based in Zagreb, offering an extensive selection of consumer and professional audio and video equipment. With both a physical showroom and an online store, the company aimed to improve its customer engagement through an enhanced online ordering experience. The existing system, while functional, presented challenges in navigating product offerings and accessing various services, which hindered potential sales and customer satisfaction.

Goals

The primary goal was clear: transform the Sonus Art online store into a user-friendly and efficient platform that reflects its premium service offerings. By doing so, the company sought to increase its online sales potential, improve customer retention through better service discoverability, and streamline the overall purchasing process.

The solution

Solution Overview

CMSMART stepped in to deliver a holistic enhancement of the Sonus Art online store. The solution focused on improving the overall user experience by refining the categorization of products and services, ensuring that customers could quickly locate the items they wanted to purchase as well as the bespoke installation services they required. This strategic enhancement provided clearer pathways for buyers throughout their shopping journey.

Implementation Approach

CMSMART implemented a structured approach, beginning with an initial assessment of the existing site followed by the design of a more user-centric interface. Regular feedback loops ensured that the objectives were met effectively, leading to a collaborative environment through the improvement phases.

What was built

  • Online Ordering: Enabled customers to browse an extensive range of products efficiently and add them directly to their shopping carts.
  • Product Configuration: Streamlined options for product specifications to assist customers in making informed decisions.
  • Clearer Categories: Organized product listings into intuitive categories, showcasing both audio visual devices and related installation services.
  • Improved Customer Flow: Reduced friction in the customer journey by enhancing the website layout for easier navigation.

How it fits the order workflow

This enhanced ordering system integrates seamlessly into the client workflow, allowing customers to receive quotes, finalize artwork approvals if necessary, and progress onto production and fulfillment with minimal obstacles. Overall, the collaboration with CMSMART has positioned Sonus Art to capitalize on its market presence effectively, augmenting its commitment to premium customer service.

Outcome

The collaborative effort resulted in a significantly better ordering experience for Sonus Art customers. Users now face reduced complexity when selecting products and services, facilitating quicker purchasing decisions. Enhanced discoverability of services and a portfolio-ready structure for supporting materials allows customers to engage not only with products but also with professional installation services tailored to their specific needs.

What the workflow covers

  • Clearer product navigation

    Organizes key AV categories so shoppers can quickly find speakers, headphones, amplifiers, turntables, and home-cinema gear without getting lost.

  • Faster path to checkout

    Reduces friction from browsing to cart, helping customers complete purchases more confidently and with fewer abandoned sessions.

  • Better service discoverability

    Makes installation, setup, calibration, and system design easier to understand, so premium services don’t get hidden behind product pages.

  • Fewer ordering mistakes

    Improves product configuration clarity and category labeling, reducing wrong selections, mismatched accessories, and follow-up corrections.

  • Smoother customer communication

    Supports a consistent customer update flow for order confirmation and delivery expectations, reducing repetitive “status” inquiries.

  • Stronger trust signals

    Presents policies and service options in a clearer way, helping customers understand delivery, returns, and support before they buy.

  • Easier internal handoffs

    Creates a more predictable ordering flow that helps staff handle orders, service requests, and follow-ups with fewer manual checks.

  • Scales with a growing catalog

    Keeps the storefront structured as you add new brands, new models, and new promotions—without the category system becoming messy.

What clients say

Shopping journey is much easier

Customers can now browse Hi‑Fi and home cinema categories without confusion, and the path from product discovery to purchase feels straightforward.
hugoneves

Great foundation, needed a bit of tailoring

The template was a strong starting point. We still needed small adjustments to match how we present delivery details and service options, but overall the results were positive.
deepthikj

More confidence at checkout

Better product configuration and clearer information helped customers make decisions faster and reduced back-and-forth after orders were placed.
catalinmm

Services finally feel connected to products

Installation and setup options are presented clearly, so buyers understand what support is available without needing to ask basic questions first.
damianmerino

Cleaner categories and less manual fixing

The improved structure reduced miscategorized items and made it easier for the team to keep listings consistent as new products are added.
mistertoad

Questions about this project

It’s ideal for audio/video retailers and integrators who sell online and also offer paid installation, setup, or calibration. It helps customers find the right category, understand services, and complete orders with fewer steps. Pro plans are best if you want ongoing optimization and monitoring.

No. This is designed to improve and streamline the existing storefront flow, mainly around navigation, category clarity, and the path to purchase. If you want deeper changes (multi-language, advanced merchandising, or custom layouts), a Pro plan makes the rollout smoother.

Yes. The setup can highlight service options (like mounting, setup, or calibration) alongside relevant products, so shoppers understand what’s available and how to request it. Pro is recommended if you want service bundles and stronger rules for when to show each service.

It doesn’t replace your payment or shipping providers. It focuses on clarity and routing of information so customers understand options and the store team can process orders more smoothly. If you want richer automation around fulfillment and notifications, Pro is the better fit.

Yes, the storefront messaging and checkout guidance can be adjusted to match your real delivery rules and exceptions. For stores with multiple edge cases, Pro support helps keep the rules accurate as policies change.

Yes. It’s structured to keep categories consistent and searchable, even when you carry many product lines and models. For frequent catalog changes, Pro helps with safer updates, checks, and rollback support if something breaks.

By simplifying navigation, improving category structure, and making service information easier to find, shoppers make better choices and complete checkout with fewer errors. Adding clear updates after purchase also lowers support messages. Pro can add more proactive status updates.

You’ll typically share your category map, key product groups, service offerings, and the preferred customer journey (from browsing to order confirmation). You’ll also confirm how you communicate delivery, returns, and support. Pro plans help speed up setup with guided checklists.

You can see immediate benefits once navigation and category structure are cleaned up—customers find items faster and the path to checkout becomes clearer. Pro plans are recommended if you want continuous improvement based on ongoing store changes.

Ongoing commercial support is not included for free users. If you expect frequent updates (new brands, new categories, seasonal promotions), a paid plan is recommended for stability, monitoring, and priority assistance.

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