Enhancing Service Discovery and Ordering Experience for Custom Signage Company

DayStar Custom Signs & Design specializes in providing businesses with high-quality branding solutions, including custom signs, graphic design services, and promotional products. By improving their online platform, CMSMART enabled a streamlined ordering experience that enhances the customer journey from initial inquiry to final delivery. Customers now benefit from a clear, organized catalog that showcases a wide range of signage products and services, making it easier to discover and select options. The integration allows for seamless artwork uploads and facilitates effective communication during the design process, significantly boosting customer satisfaction.

The challenge

Challenges

Recognizing the need for an enhanced online presence, DayStar aimed to simplify the customer ordering journey while providing a better showcase for their offerings. The previous system lacked clarity, making it difficult for customers to navigate and discover the full range of services available. Additionally, facilitating artwork submissions required improvement to streamline the design process.

Goals

The primary goal was to create a user-friendly online platform that supports the customer journey from inquiry to order fulfillment. This involved enhancing service visibility, optimizing the ordering flow, and integrating easier communication for artwork submissions.

The solution

Overview

DayStar Custom Signs & Design is committed to delivering exceptional branding solutions through custom signage and graphic design services. Based in Roseville, Minnesota, the company has expanded its reach from serving local communities to offering services nationwide. With a diverse range of products that include indoor and outdoor signs, custom vehicle wraps, promotional apparel, and more, they are dedicated to helping businesses create impactful visual identities.

Solution Overview

CMSMART partnered with DayStar to revamp their online presence, focusing on improving service discoverability and the overall ordering experience. The solution provided included a well-structured product catalog, enabling users to filter and explore services effortlessly. An upgraded interface facilitated straightforward artwork uploads and assisted in project management interactions.

Implementation Approach

The implementation involved several high-level phases, beginning with an assessment of existing systems and customer feedback. Following this, a series of design workshops were conducted to outline necessary features. The final phase included testing the new functionalities and ensuring they aligned with DayStar’s operational workflows.

Outcome

Outcomes

The collaboration with CMSMART yielded a more organized and accessible platform, allowing customers to navigate the extensive range of signage solutions more effectively. Improved clarity in the ordering process has led to a more efficient workflow, ultimately enhancing customer satisfaction. The integration enables clients to transition smoothly from requesting quotes, through artwork approvals, to production and fulfillment.

Conclusion

By enhancing their online presence, DayStar Custom Signs & Design now offers an optimized experience that reflects their dedication to service and quality. The changes implemented by CMSMART not only elevate the customer journey but also empower DayStar to continue expanding its reach in the signage industry.

What the workflow covers

Cleaner quote intake

Standardizes what customers submit (sign type, size, install needs, deadlines), reducing incomplete requests and speeding up quoting for custom signage and graphics.

Faster artwork collection

Captures artwork and design notes at the start, minimizing delays and keeping files tied to the correct request for wraps, decals, window graphics, and more.

Better routing to the right team

Automatically routes by category (ADA/wayfinding, monument signs, digital signage, apparel) so sales, design, and production don’t waste time sorting messages.

Consistent customer communication

Sends confirmations and status updates so customers know what happens next—from review to proof steps to production and installation scheduling.

Fewer mistakes and missed handoffs

Keeps a single record of customer details, requests, and files, reducing miscommunication between consult, design, manufacturing coordination, and installation.

More scalable operations

Supports higher request volume without adding admin burden—especially helpful when serving both local customers and nationwide orders.

Improved visibility and follow-ups

Creates a clear pipeline of incoming requests and pending responses, with reminders that prevent stalled conversations and keep work moving.

Supports recurring apparel programs

Helps manage repeat group orders and storefront setup requests for schools, nonprofits, and organizations with consistent updates and clear ownership.

What clients say

More organized requests and fewer email threads

We now capture the right details upfront, including artwork, so our team isn’t chasing information. It made quoting and scheduling much smoother across multiple sign categories.

blarghmatey

Customers understand the next steps

The automated confirmations and status messages set expectations clearly. We spend less time repeating the same instructions and more time on design and production work.

goesdesigner

Great template, needs light customization

The workflow worked well out of the box, but we still needed to tailor a few fields and message templates to match how we handle proofs and approvals. Once tuned, it ran reliably.

Derek Hude

Routing by sign type saved time

Requests are automatically categorized and sent to the right person, whether it’s wraps, window graphics, or interior wayfinding. Handoffs improved immediately.

brachilenos

Helpful for apparel and recurring group orders

We can manage inquiries for organization ordering portals in a more structured way, and follow-ups don’t get lost. It’s a strong foundation for repeat programs.

Nida Khan

Questions about this project

Yes. After a submission, customers can receive a confirmation message and clear next steps (design review, proof, scheduling, production). You can customize wording and timing. Pro plans help with deliverability controls and branded templates.

Yes. The workflow is built around collecting quote details and attaching artwork/files so your team can start design review quickly. You can also add required fields (sizes, materials, install location). Pro plans make it easier to add routing rules and escalation alerts.

It’s designed for sign and graphics companies that handle custom quotes, design coordination, and production/installation—plus apparel or promotional ordering portals. It helps standardize intake, routing, and customer updates. For hands-free monitoring and quicker help, consider a Pro plan.

Yes. You can categorize requests and automatically send them to the right team or inbox based on selections like wraps, window graphics, monument signs, or apparel. With a Pro plan, you can add more advanced branching and visibility dashboards.

At minimum, you’ll need a place to receive form submissions and send emails. Optional add-ons include file storage, a CRM, and a shared inbox. If you want monitored runs and priority help connecting everything, choose a Pro plan.

Yes. You can add location fields and route jobs based on region, install needs, or shipping vs. pickup. This is useful for businesses serving local markets while also taking nationwide orders. Pro plans can add reporting by region and workload.

A basic setup can be completed quickly once your form fields, categories, and email templates are decided. More complex routing, branding, and reporting may take longer. Pro plans typically reduce setup time with guided configuration and priority support.

Yes. It can support requests for organization storefront setup, ongoing order questions, and repeat purchasing communications. You can also add reminders for seasonal launches. Pro plans help automate recurring notifications and ownership assignment.

It can track feedback loops by logging revisions, notifying the right person, and keeping a history of messages and files. If you need stronger approval gates and reminders, a Pro plan is recommended for reliability and oversight.

Yes. You can schedule follow-ups and reminders when a conversation has been inactive for a set period, prompting customers to reopen a new request when appropriate. Pro plans help with automated tracking, alerts, and consistent follow-through.

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Enhancing Service Discovery and Ordering Experience for Custom Signage Company

The challenge

Challenges

Goals

The solution

Overview

Solution Overview

Implementation Approach

What was built

Outcome

Outcomes

Conclusion

What the workflow covers

What clients say

Questions about this project

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