Agencies, API & integrations

Transforming Custom Print Ordering and User Experience for SPH Comunicação Visual

SPH Comunicação Visual, established in 2000 in Ceará, specializes in providing high-quality visual communication solutions. With a commitment to professionalism and customer satisfaction, they treat every service as a unique project. Through the collaboration with CMSMART, their web-to-print solution now features an optimized online ordering flow, enhanced product customization options, and improved service discoverability. Clients benefit from an intuitive interface that simplifies the process of ordering and personalizing print materials, ensuring a seamless experience from quote to fulfillment.

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Transforming Custom Print Ordering and User Experience for SPH Comunicação Visual - project preview

The challenge

Context and Goals

SPH Comunicação Visual, operating since 2000, has become a notable player in Ceará's visual communication sector. Focusing on quality, seriousness, professionalism, and honesty, the company offers a range of printing services, including business cards, flyers, posters, and signage. They understand that every service must be treated with individual attention, applying project management concepts to enhance service delivery.

Challenges in Existing Workflow

Prior to collaborating with CMSMART, SPH faced challenges in their online ordering process, including a complex user interface and an inefficient catalog structure. Customers found it difficult to navigate the available services, causing frustration during the ordering process. There was a pressing need to streamline the online experience to align with their values of credibility and high-quality service delivery.

The solution

Solution Overview

CMSMART partnered with SPH Comunicação Visual to develop a comprehensive web-to-print solution that effectively addresses these challenges. The newly designed platform focuses on enhancing the customer journey by simplifying the ordering and customization process. With improved categorization and a more intuitive interface, clients can now easily discover and order services tailored to their needs.

Implementation Approach

The implementation process involved several key phases: initial assessments of the existing system, designing user-friendly processes, integrating essential functionalities, and conducting thorough testing to ensure a flawless user experience. Feedback from SPH throughout the development process allowed for adjustments tailored to their specific needs.

What was built

  • Online Ordering: A user-friendly interface that reduces the steps required to place an order.
  • Product Configuration: Customers can personalize products with live previews, ensuring satisfaction before finalizing their orders.
  • Artwork Upload: A seamless process for customers to submit their designs directly on the platform.
  • Improved Service Discoverability: Clear categories and descriptions enhance the customer’s ability to find relevant services quickly.
  • Enhanced User Experience: Streamlined workflows minimize friction, leading to faster turnaround times for services requested.

Outcome

Outcomes and Results

By leveraging CMSMART’s expertise, SPH Comunicação Visual has transformed its online presence significantly. The improvements in the ordering experience have led to increased customer satisfaction and operational efficiency. The platform now accommodates the needs of various clientele, providing an efficient path from initial inquiry through to production and fulfillment. With enhanced discoverability of services, SPH is better positioned to serve its customers while showcasing their extensive portfolio effectively.

Conclusion

This collaboration exemplifies how integrating a robust web-to-print solution can drive business success, preserving SPH Comunicação Visual's commitment to high-quality service and professional integrity.

What the workflow covers

  • Faster online ordering

    Reduces clicks and confusion so customers can move from selecting a print service to submitting requirements more quickly.

  • Better service discoverability

    Cleaner categories and clearer descriptions help buyers find the right option without messaging your team for basic guidance.

  • Fewer production mistakes

    Collects key specifications and artwork in a consistent format, reducing missing details that cause rework or misprints.

  • Smoother customization journey

    Supports structured product configuration so customers choose sizes, quantities, and finishes with confidence.

  • Improved customer satisfaction

    A more intuitive experience builds trust and lowers frustration—especially for first-time buyers ordering custom materials.

  • Streamlined internal handoffs

    Order details are clearer for your team, making it easier to move from intake to proofing and then to production.

  • More consistent communication

    Optional automated updates and reminders help keep approvals moving and reduce “any update?” follow-ups.

  • Scales without extra admin work

    As order volume grows, the same structured flow helps maintain quality and turnaround without adding as much manual coordination.

Questions about this project

It’s designed for print and visual communication businesses that sell customized items (cards, flyers, signage, and similar) and want an easier online ordering and personalization flow. A paid plan helps if you need priority setup assistance and monitoring.

It supports product configuration and a clearer customization journey. If you use live previews, you may need an additional preview tool or service depending on your setup. Pro plans are recommended for more complex configurations.

It can streamline both quick orders and quote-style requests, but the best approach depends on how custom your products are. Many businesses keep quotes for complex jobs and use the streamlined flow for standard products.

The workflow encourages a clean catalog structure with consistent naming, grouped services, and clear descriptions. This reduces “what should I pick?” friction and helps buyers self-serve confidently.

Yes. The flow supports collecting artwork files and key production details in a structured way so your team receives what’s needed to start proofing and production with fewer follow-up messages.

It simplifies navigation, makes services easier to discover, and guides buyers through configuration and artwork submission with fewer steps and clearer choices—reducing confusion and abandoned requests.

Yes, you can set up notifications for key moments like order received, artwork review needed, proof approved, and ready for pickup/delivery. A paid plan is helpful for more advanced routing and reliability.

Common essentials include size, quantity, material/finish, color details, delivery preference, and artwork specifications. Requiring the right fields upfront reduces misprints and rework.

If you already have your product list, categories, and basic rules, setup can be done quickly. If you need deep personalization rules, pricing matrices, or multiple approval steps, plan extra time—Pro support can speed this up.

By capturing complete order details and files consistently, it improves handoffs, reduces missed requirements, and makes it easier to track what’s ready for proofing versus ready for production.

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