Project case studies

Projects: how print and custom-product stores go online

Case studies of online ordering and web-to-print builds delivered by Cmsmart, the ecommerce team at Netbase JSC. Filter by the kind of business you run.

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All typesPackaging, labels & stickers22Photo, canvas & photobooks14Apparel & merch141Marketplaces17Corporate & B2B portals288Agencies, API & integrations76Print-on-demand & gifts85Print shops going online148Other online ordering35
Platform named in the case studyAnyHeadless / API44
10 case studies in Apparel & merch
Enhancing User Experience for Custom Apparel Printing and Online Design - project preview
Apparel & merch

Enhancing User Experience for Custom Apparel Printing and Online Design

Screenlab, an innovative Australian custom apparel printer, specializes in direct-to-film (DTF) printing for T-shirts, hoodies, and caps, offering zero minimum orders and fast dispatch options. With a user-friendly online platform, customers can easily choose from over 400 AS Colour products, customize designs in the online designer, and receive instant pricing, making the ordering process straightforward and efficient. Cmsmart played a crucial role in optimizing Screenlab's online presence by refining the product catalog structure and enhancing the overall customer journey. Our collaborative efforts ensured that the ordering process is not only intuitive but also aligns seamlessly with customer expectations, thus fostering a more engaging and rewarding shopping experience.

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Improving the Online Experience for Print Service Ordering and Personalization - project preview
Apparel & merch

Improving the Online Experience for Print Service Ordering and Personalization

myPrintshop is a distinguished online retail platform based in Greece, offering a diverse portfolio of digital and large-format printing services. Specializing in personalized products, apparel, and commercial printing, they cater to individuals and businesses alike. CMSMART played a pivotal role in enhancing myPrintshop's online presence by streamlining the ordering process, improving service discoverability, and implementing user-friendly design tools. Customers can now easily browse and select products, create custom designs, and upload artwork seamlessly, leading to a more efficient and satisfying purchasing experience.

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Transforming Online Ordering for Customized Visual Communication Solutions - project preview
Apparel & merch

Transforming Online Ordering for Customized Visual Communication Solutions

The client offers an extensive range of personalized visual communication products, including signage, promotional merchandise, and printed materials. Customers can engage in an easy ordering journey that enables them to browse categories, customize products, and upload designs. Cmsmart played a pivotal role in optimizing their online presence, making the shopping experience smoother and more intuitive. By enhancing service discoverability and streamlining the ordering workflow, Cmsmart has effectively reduced friction for customers, resulting in a conversion-ready platform that supports franchise partners and individual businesses alike.

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Streamlined Ordering Experience for Personalized Businesses and Services - project preview
Apparel & merch

Streamlined Ordering Experience for Personalized Businesses and Services

Cmsmart played a pivotal role in enhancing the online presence of the client by simplifying the ordering process for custom products. With the introduction of clear categorization and a user-friendly interface, customers can easily navigate through the services offered, such as custom merchandise and design support. The implementation facilitated quicker image uploads and seamless design personalization options, leading to a reduction in customer friction throughout the buying journey. The improved workflow enables smoother transitions from quote requests through to artwork approval, production, and fulfillment, ensuring a better experience for end-users. This transformation not only clarified the service offerings but also heightened the engagement level with prospective clients, ultimately aiming for increased conversions.

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Enhancing ABC's Online Ordering and Content Discoverability for Merchandise - project preview
Apparel & merch

Enhancing ABC's Online Ordering and Content Discoverability for Merchandise

ABC, a leading broadcast television network, offers a diverse array of content including primetime and daytime shows, live events, and branded merchandise through its online shop. The challenge was to improve their digital presence, enabling easier access to shows and more effective merchandise ordering. CMSMART played a critical role by streamlining the online ordering process, enhancing the portfolio structure for show merchandise, and optimizing user navigation. These improvements allowed ABC to provide a seamless experience, where users could discover content effortlessly while reducing the steps required to order branded products.

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Transforming Online Ordering and Content Discovery for a Leading TV Network - project preview
Apparel & merch

Transforming Online Ordering and Content Discovery for a Leading TV Network

This case highlights how CMSMART helped a prominent broadcast television network improve its online presence and ordering experience. The network, renowned for its rich catalog of entertainment content, aimed to streamline its customer journey for accessing shows, live TV, and merchandise. CMSMART’s solutions significantly enhanced service discoverability, reduced friction in the ordering process, and facilitated clearer navigation through diverse content offerings, thereby enriching user engagement and satisfaction. Through strategic improvements, the network now provides a more efficient platform for viewers to explore shows and easily purchase branded merchandise, ultimately enhancing the overall consumer experience.

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Optimized Online Retail Experience for Custom Apparel and Accessories - project preview
Apparel & merch

Optimized Online Retail Experience for Custom Apparel and Accessories

Koszulkowo specializes in providing a diverse range of printed merchandise, including apparel and accessories, with in-house production services in Poland. Their offerings range from custom T-shirts to promotional gifts, catering to both retail consumers and B2B clients. To enhance their online presence, CMSMART streamlined the ordering journey by improving the catalog structure, simplifying the process for customers to choose products, and facilitating artwork submissions. This transformation enabled the business to present its services more clearly and efficiently, making it easier for customers to navigate their wide array of offerings and place orders seamlessly.

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Improving Online Ordering for Custom Apparel and Merchandise - project preview
Apparel & merch

Improving Online Ordering for Custom Apparel and Merchandise

Team Image, known for its custom apparel and promotional products, sought to enhance its online customer experience. Cmsmart played a pivotal role in streamlining the ordering workflow, enabling users to easily navigate through service offerings. With an improved catalog structure and simplified design upload options, customers can effortlessly select products and submit artwork. The integration of a user-friendly online ordering system has resulted in a more efficient service discovery and purchase process, elevating the overall customer journey from quote request to order fulfillment.

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Enhancing Online Ordering for Custom Apparel and Promotional Products - project preview
Apparel & merch

Enhancing Online Ordering for Custom Apparel and Promotional Products

Put It On A Shirt, etc. is a minority-owned business specializing in custom apparel and promotional printing. With an emphasis on transforming customer ideas into high-quality products, the business offers an easy-to-use online design studio, a variety of decoration methods, and local pickup options. Cmsmart played a vital role in enhancing their online presence by streamlining the customer ordering journey, making it easier for clients to create, upload, and finalize designs. Through improved service discoverability and an organized product catalog, Cmsmart has facilitated a seamless flow from design concept to fulfillment, ensuring that customers have a positive experience at every step.

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Optimized Online Experience for Custom Apparel and Merchandise Business - project preview
Apparel & merch

Optimized Online Experience for Custom Apparel and Merchandise Business

This Vancouver-based custom merchandise shop, known for its memorable personal touch as a mother-daughter team, offers a wide array of customizable apparel including T-shirts, hoodies, and bags. They prioritize customer service with options for personalized support and rush orders. Cmsmart was instrumental in enhancing their online presence, streamlining the ordering journey, and improving the catalog structure to facilitate easier navigation. With a focus on enhancing user experience, Cmsmart enabled the shop to provide options for seamless design uploads and an intuitive online design tool. The improvements made it simpler for customers to create and order custom products, effectively showcasing the client's unique offerings.

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