Apparel & merch

Enhancing Online Ordering for Custom Apparel and Promotional Products

Put It On A Shirt, etc. is a minority-owned business specializing in custom apparel and promotional printing. With an emphasis on transforming customer ideas into high-quality products, the business offers an easy-to-use online design studio, a variety of decoration methods, and local pickup options. Cmsmart played a vital role in enhancing their online presence by streamlining the customer ordering journey, making it easier for clients to create, upload, and finalize designs. Through improved service discoverability and an organized product catalog, Cmsmart has facilitated a seamless flow from design concept to fulfillment, ensuring that customers have a positive experience at every step.

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Enhancing Online Ordering for Custom Apparel and Promotional Products - project preview

The challenge

Challenges Faced

With a growing customer base, Put It On A Shirt, etc. identified the need to enhance its digital operations. Customers required a more efficient way to explore and purchase products, along with an intuitive design process that minimized effort and streamlined their experience. Their goal was to consolidate their services, improve product discovery, and ensure clients could easily navigate the ordering process from start to finish.

Goals for Improvement

  • Enhance online visibility and usability of the website
  • Simplify the customer journey for custom apparel ordering
  • Streamline the order confirmation process and design approvals
  • Improve the organization of product categories to facilitate easier navigation

The solution

Business Overview

Put It On A Shirt, etc. is a prominent online print shop based in Dallas, Texas, with additional operations in Birmingham, Alabama. The company specializes in custom apparel and promotional products, offering a range of services that include screen printing, direct-to-garment (DTG) printing, embroidery, and an integrated online design studio. Catering to diverse clients, this minority-owned enterprise provides the flexibility of local pickup and a commitment to quality regardless of order size.

Solution Overview

By partnering with Cmsmart, Put It On A Shirt, etc. was able to implement a comprehensive solution that transformed their customer interface and ordering experience. Cmsmart focused on redesigning the website's layout for better service discovery and provided tools that enabled customers to easily create and preview custom designs.

Implementation Approach

Cmsmart utilized a phased approach to enhance the client's digital platform. Initial assessments were conducted to identify pain points, followed by tailored design and functional adjustments that improved user flow. The final phase involved thorough testing to ensure that the updates seamlessly integrated with operational workflows.

What was built

  • Improved online ordering process, offering internal design tools for effortless customization
  • Easier configuration of products and designs through a user-friendly interface
  • Streamlined upload process for artwork and logos, ensuring high-quality outputs
  • Organized product catalog with clear categories and merchandise explanations

Outcome

Outcomes and Results

The collaboration with Cmsmart allowed Put It On A Shirt, etc. to significantly improve the customer journey from quote requests through production and fulfilment. By enhancing the site's discoverability, enabling faster design approvals, and simplifying the ordering process, Cmsmart has effectively reduced friction for users and enriched the overall shopping experience.

Conclusion

The work accomplished by Cmsmart has set a new standard for Put It On A Shirt, etc. in both attracting new customers and retaining existing ones through a remarkably improved online presence and ordering sequence. Now more than ever, customers can confidently engage with their services, creating and ordering personalized products with ease.

What the workflow covers

  • Faster order handoffs

    Moves orders into a clear internal flow so production can start sooner once payment and approvals are ready.

  • Fewer missed approvals

    Creates a consistent proof checkpoint to reduce mistakes like incorrect spelling, colors, placement, or sizing.

  • Cleaner catalog experience

    Helps keep categories and options organized across apparel and promotional products, improving browsing and reducing setup confusion.

  • Better payment readiness

    Supports payment follow-ups so jobs don’t sit idle before production and customers understand what’s required next.

  • Supports multiple decoration methods

    Routes jobs based on screen printing, DTG/DTF, heat transfer, or embroidery needs, reducing manual sorting.

  • More consistent customer updates

    Helps standardize messaging around next steps—artwork received, proof sent, approval needed, production started, ready for pickup/shipping.

  • Easier scaling during busy seasons

    Reduces repetitive admin work so your team can handle more orders without adding chaos to the process.

  • Improved visibility for the team

    Keeps key details (items, decoration, artwork status, fulfillment type) easier to track, reducing internal back-and-forth.

What clients say

Catalog and options are easier to manage

Organizing products and options made it easier for customers to find what they need and reduced confusion when placing custom orders.
Ashish Pasekar

Ordering feels much smoother

We now have a clearer flow from design submission to approval and then production. Customers understand the next step, and our team spends less time chasing details.
giovannapupo

Better control over proof approvals

The approval checkpoint helped prevent avoidable mistakes. It keeps everyone aligned before we start printing or embroidery work.
maximianos

Strong foundation with room to expand

The template covered the main flow well. We still needed a bit of tailoring for our specific products and pickup/shipping preferences, but overall it saved time.
Sam Jalouga

Helped us stay on top of payments

Following up on pending payments is more consistent now, so jobs don’t sit in limbo and our production schedule stays cleaner.
davesink

Questions about this project

Yes. It’s built to work whether customers design online or upload files, by capturing the job details and keeping approvals and next steps clear. If your flows vary by product type, Pro support can help tailor the rules.

Yes. You can route jobs based on decoration type (e.g., screen print vs. embroidery) so the right team gets the right details. A Pro plan makes it easier to expand routing rules as your catalog grows.

It’s designed for custom apparel and promotional product sellers that rely on customer artwork, proof approval, and multiple decoration methods (screen print, DTG/DTF, heat transfer, embroidery). It fits both small runs and bulk orders. For multi-location routing and more advanced monitoring, a Pro plan is recommended.

It helps organize incoming orders and quote requests, keeps order details consistent, supports artwork/proof tracking, and prompts payment follow-ups so jobs don’t get stuck before production. A Pro plan helps you run it on a schedule with stronger reliability.

No—this focuses on workflow and operational consistency (order flow, approvals, follow-ups, and organization). If you want deeper storefront changes, that would be an additional service beyond this template.

It creates a consistent checkpoint for approval so your team can confirm the mockup before production begins, reducing misprints and rework. With a Pro plan, you can add reminders and escalation steps for delayed approvals.

Have your product categories, decoration options, approval rules, and basic customer notification wording ready. Also confirm your policy steps (payment before production and approval required). Pro users can get guided setup for faster go-live.

Many stores can start with the default template quickly, then refine rules over time. If you need custom routing by location or product family, a Pro plan helps you implement and stabilize faster.

It can help tag orders for pickup versus shipping and keep statuses organized so customers receive clearer updates. If you want more detailed notifications and internal checklists, consider upgrading to Pro.

You can set up checks and alerts to catch issues early and avoid missed customer updates. For priority troubleshooting, monitoring, and stronger reliability features, a Pro plan is the best fit.

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