Enhanced Online Ordering Experience for Custom Print Products

CMSMART recognized the need for an improved online presence and ordering flow for a print product business. The client offers a wide range of services, including business cards, flyers, posters, plans, and signage. By streamlining their online ordering process, CMSMART helped the client enhance product discoverability and provide a seamless customer journey. Customers can now easily navigate through clearer service categories, upload artwork, and select product configurations with reduced friction, resulting in a significantly enhanced online experience.

The challenge

Context and Challenge

In the competitive world of print products, businesses need to provide an efficient and user-friendly online ordering experience. Our client specializes in various print products such as business cards, flyers, posters, signage, and plans. However, the initial ordering process was cumbersome, leading to potential customer frustration and lost sales. Their goal was to improve the online experience while making it simpler for customers to find the right products and submit artwork for printing.

Goals

The primary objectives were to refine the client's online presence, enhance their catalog structure, and provide an intuitive ordering process for customers. This included making it easier for customers to discover services, submit designs, and ultimately place orders.

The solution

Solution Overview

CMSMART facilitated a transformation of the client’s web presence by implementing best practices in online ordering and product display. This involved creating a more organized catalog structure, enabling clearer service discovery, and streamlining the artwork submission process.

Implementation Approach

The implementation was rolled out in phases, focusing first on analyzing the existing site structure and identifying pain points. Next, CMSMART enhanced the catalog for better service visibility, followed by the development of an intuitive ordering workflow. Finally, thorough testing ensured that customers experienced a frictionless ordering process.

What was built

Online Ordering: Simplified ordering system that encourages customer engagement.
Product Configuration: Enhanced options for customized product setups.
Artwork Upload: Convenient features allowing customers to submit designs effortlessly.
Online Design Option: Real-time design capabilities for customer interaction.
Clearer Categories: An improved navigational structure that helps customers find their desired products quickly.
Improved Customer Flow: A streamlined journey from product selection to order placement.

How it fits the order workflow

With an optimized flow from your quote to proof/artwork to production and fulfillment, the client can now deliver a more responsive and effective service. This evolution has positioned the client to better meet customer demands, enhance satisfaction, and ultimately drive more sales in their print product offerings.

Outcome

As a result of these enhancements, the client's online platform has become more customer-friendly and visually appealing. The changes have facilitated a smoother ordering process, allowing customers to transition from quote requests to artwork proofs, production, and fulfillment with ease. The improved structure enables better showcase of their portfolio, illustrating the breadth of services offered, and adds professional polish to their online presence.

The outcome is described qualitatively. No measured figures were published for this project.

What the workflow covers

Clearer service discovery

Organizes print services into easy-to-browse categories so customers find the right product faster, from business cards and flyers to posters, signage, and plan printing.

Smoother ordering experience

Reduces friction during checkout by guiding customers through product selection, configuration, and submission in a clean, consistent flow.

Fewer artwork-related mistakes

Improves how files are collected and tracked, helping prevent missing assets, wrong versions, or unclear requirements that cause delays.

Faster proof-to-production handoff

Supports a structured path from quote to proof/artwork to production, making approvals clearer and reducing internal back-and-forth.

Consistent customer updates

Standardizes notifications at key milestones so customers know what’s happening without having to chase your team for status.

Improved team coordination

Keeps order details, options, and artwork aligned across sales and production, reducing confusion and improving accountability.

More professional online presence

Creates a polished buying journey that matches what customers expect from modern print providers, supporting trust and repeat ordering.

Scales with growing order volume

Makes day-to-day operations more hands-free so you can handle more orders without adding the same amount of manual admin work.

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Enhanced Online Ordering Experience for Custom Print Products

The challenge

Context and Challenge

Goals

The solution

Solution Overview

Implementation Approach

What was built

How it fits the order workflow

Outcome

What the workflow covers

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