Print shops going online

Enhanced Online Ordering and Portfolio Presence for Custom Signage Solutions

SignsRX specializes in custom signage and large-format printing for events, competitions, gyms, and tradeshows. Their streamlined services include design, printing, and installation, with a focus on providing a comprehensive user experience. CMSMART enhanced their online presence through improved catalog structure, allowing for seamless product discovery. By optimizing the ordering flow and simplifying the design upload process, CMSMART enabled customers to efficiently navigate the purchasing journey. The resulting system showcases the diverse product offerings while ensuring an intuitive experience for both new and returning customers.

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Enhanced Online Ordering and Portfolio Presence for Custom Signage Solutions - project preview

The challenge

Context and Challenges

SignsRX offers a wide range of custom signage solutions, including banners, decals, and trade show displays, targeting various clientele such as event organizers, gyms, and sports federations. The company faced challenges in facilitating an efficient online ordering journey that could cater to a diverse range of products and services while ensuring that customers could easily upload their artwork and receive clear quotes.

Goals

The primary goal was to enhance the online ordering experience, making it straightforward for customers to order custom signage and branded materials. SignsRX aimed to streamline the process from product catalog browsing to order fulfillment, ensuring swift service delivery and satisfied clients.

The solution

CMSMART’s Solution Overview

CMSMART provided a comprehensive solution that overhauled the SignsRX online storefront. This included an improved catalog structure that made it easier for users to discover services and products relevant to their needs. Focused on enhancing user experience, CMSMART integrated features that reduced friction during the ordering process and made design uploads seamless.

Implementation Approach

The collaboration began with a thorough analysis of the existing website and user workflows. CMSMART defined clear steps to improve visibility and accessibility of products, transitioning to an upgraded user interface that emphasized ease-of-use. By incorporating customer feedback and focusing on user-centric design principles, the site underwent significant transformations.

What was built

  • Online Ordering: A refined checkout process guiding customers from selection to payment.
  • Product Configuration: Enhanced product category organization, allowing customers to filter according to their requirements easily.
  • Artwork Upload: Simplified methods for customers to submit their designs directly through the platform.
  • Improved Customer Flow: An intuitive pathway from quote requests through to proof approvals, and ultimately to production and fulfillment.

How it fits the order workflow

The enhanced ordering system fits seamlessly into the client’s workflow, guiding customers from the initial quote request to final delivery. This streamlined process includes stages for digital proof approvals, which are crucial for ensuring that client specifications are met, thus fostering positive relationships that lead to repeat business.

Outcome

The implementation of these enhancements led to a more efficient and user-friendly online environment for SignsRX. Customers now experience quicker access to services and an effortless ordering workflow, which improved satisfaction and retention. By clearly presenting their products and services, SignsRX strengthened their market presence, positioning themselves as a leader in custom signage solutions.

What the workflow covers

  • Faster quote-to-approval cycle

    Keeps quotes, proof requests, and approvals moving with automatic reminders so customers don’t get stuck between steps.

  • Cleaner artwork intake

    Standardizes what you collect (files, sizes, finishing, deadlines) to reduce follow-ups and avoid production starting with incomplete info.

  • Fewer errors before print

    Adds checkpoints for proof approval and required details, lowering the risk of reprints, disputes, and rush corrections.

  • Better internal handoffs

    Routes work to sales, design, and production based on product type—banners, decals, rigid signs, or tradeshow displays—so ownership is always clear.

  • Consistent customer updates

    Automatically sends status updates like proof-ready, approved, in production, and shipped, improving trust and reducing “any update?” messages.

  • Improved payment follow-through

    Delivers payment links promptly and confirms payment status so orders move forward without manual chasing.

  • Operational visibility

    Gives a simple view of what’s waiting on artwork, approvals, or production—helpful during peak event seasons and multi-order weeks.

  • Scales with packages and kits

    Supports bundled orders (event essentials, gym packages, tradeshow kits) by keeping files, approvals, and line items organized under one workflow.

What clients say

Much better handoff between sales and production

Routing by product category made a big difference. The team knows what’s next, and we don’t lose track of artwork or special instructions for event signage.
sunochki0310

Customer updates reduced inbound questions

Automated status messages kept customers informed at the right moments—especially around proof-ready and shipping—so we spent less time answering repetitive emails.
Art in Fabric

Proof approvals are finally predictable

We needed a cleaner way to move customers from quote to proof approval without constant follow-ups. This workflow helped standardize the steps and reduced stalled orders.
ijulqi

Helps manage complex orders and kits

For tradeshow packages and multi-item orders, keeping files and approvals organized is tough. This setup made it easier to track each step without confusion.
frankikos

Strong foundation, needs light tailoring

The template is solid, but we did need to adjust fields and messages to match our exact catalog and internal stages. Once tuned, it ran smoothly.
colnjud

Questions about this project

It’s designed for custom signage and large-format printing businesses that sell multiple product types (banners, decals, rigid signs, tradeshow displays) and follow a quote → proof approval → production → shipping process.

It helps organize inquiries and orders, collect artwork, trigger proof and approval reminders, confirm payments, and keep internal status aligned from quoting through fulfillment—so fewer steps are handled manually.

Yes. You can use one path for standard catalog items and another for custom requests, with different required fields (size, material, finishing, deadline). A paid plan makes it easier to manage multiple paths reliably.

It can request uploads, log what was received, and automatically follow up when files are missing or incomplete. You can also route exceptions to a manual review step to prevent production delays.

Yes. It can send branded email updates at each stage and keep your team aligned internally. For higher sending volume, a paid plan plus a dedicated sending service is recommended.

You can configure it so production steps only move forward after approval is recorded. This reduces reprints and disputes by ensuring there’s a clear approval checkpoint.

Yes. Routing rules can be set based on category, material, rush needs, or installation requirements. This helps assign the right team faster and reduces handoff confusion.

It can support payment link delivery and status confirmation if you connect your payment method or your internal payment page. If you want automated confirmations and reminders, the Pro plan is recommended for stability.

You can track key operational signals like orders waiting on artwork, orders waiting on proof approval, and orders ready for production. With a paid plan, scheduled summaries and alerts are easier to run consistently.

Many businesses can set up a basic version in a day by mapping fields and message templates. More advanced routing, notifications, and reporting typically take longer depending on how many product categories and steps you use.

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