Streamlined Online Experience for Custom Beer Label Services

Say It With Beers specializes in personalized beer labelling, allowing customers to design unique labels for Colab Brewing’s craft beer. The streamlined ordering workflow enables users to choose from different beer styles, design their labels using an integrated online editor, and receive their customized orders shipped throughout New Zealand. CMSMART played a pivotal role in enhancing Say It With Beers' online presence by refining their service categorization, simplifying the customer ordering journey, and implementing an intuitive design upload feature, making it easier for customers to engage and create memorable gift experiences.

The solution

Say It With Beers, an innovative provider of custom beer label services, allows customers to combine their creativity with quality craft beer from a family-owned brewery. With a focus on personalized experiences for events and gifts, their website faced challenges related to service discoverability and customer engagement. CMSMART was engaged to refine the online platform, aiming to improve both customer satisfaction and operational efficiencies.

Defining Goals and Challenges

The primary goal was to streamline the entire user experience from browsing to ordering. Customers needed to easily select beer styles, design labels, and complete their purchases seamlessly. Challenges included a lack of clear service categories, a complicated ordering process, and insufficient tools for artwork submission.

Delivering Strategic Solutions

CMSMART implemented a series of strategic improvements to enhance customer interactions:

Revamped User Journey: Redefined the customer path from beer selection to checkout, making it straightforward and intuitive. Customers can now easily navigate through different beer options and engagingly design their labels.
Integrated Online Design Tools: Introduced a user-friendly design upload feature, allowing customers to create or upload their artwork directly onto the product pages, fostering a more interactive buying process.
Improved Catalog Structure: Organized product offerings into categories that enhance discoverability, enabling customers to find the right beer and customize their orders efficiently.
Enhanced Fulfillment Options: Updated the fulfillment process to better support personalized orders, ensuring customers receive high-quality products tailored to their specifications.

Implementation Phases

The implementation was carried out in manageable phases to ensure a smooth transition:

Phase 1: Analyzed existing customer flows and identified pain points.
Phase 2: Redesigned service categories and integrated design functionalities.
Phase 3: Conducted usability testing with focus groups to refine the final product before launch.

Outcomes and Results

The collaboration with CMSMART led to a marked improvement in how customers interacted with Say It With Beers. The enhanced ordering process has reduced friction for users, enabling them to customize their orders while enjoying a richer browsing experience. With clearer categories and a well-defined workflow, customers can now obtain personalized products faster, ensuring their special occasions are celebrated in unique ways. This transformation positions Say It With Beers as a leading choice for custom beer gifts in New Zealand, backed by an efficient, user-friendly online platform.

What the workflow covers

Faster order processing

Automatically organizes incoming personalized beer orders so your team spends less time sorting emails, chasing files, and copying details between systems.

Fewer artwork mistakes

Captures label designs and uploads in a consistent way and prompts key checks before production, reducing last-minute rework and customer follow-up.

Clearer fulfillment handoffs

Creates a structured view of what needs to be printed, packed, and shipped—helpful when multiple beer styles and customized labels are in play.

Better customer communication

Sends automatic updates at the right time so customers know their custom cans are progressing, without your team writing repetitive messages.

Supports gift and event orders

Improves the experience for weddings, birthdays, and corporate gifting by keeping details organized and reducing friction in the custom ordering journey.

Handles multi-address delivery

Helps separate shipments when customers send different packs to different addresses, reducing packing errors and improving delivery accuracy.

More scalable operations

As order volume grows, the workflow keeps admin work predictable, improves consistency, and reduces dependence on a single team member’s manual process.

Improved visibility and reporting

Creates a dependable trail of order status and production steps, making it easier to answer customer questions and spot bottlenecks early—especially with a Pro plan.

What clients say

Great foundation with minor tweaks needed

Strong base automation that improved order handling quickly. We still needed a little adjustment for edge cases like mixed packs and special shipping constraints, but overall it saved time.

jeroenbuter

Smoother custom-order journey

Customers can move from choosing a beer style to submitting a label design with fewer steps. Internally, orders arrive more consistently formatted, which makes production calmer and more predictable.

singletrack

Reduced back-and-forth on artwork

The workflow helped ensure designs and key details are collected up front. We spend less time chasing files and more time producing and shipping on schedule.

Atlantisx

Better updates for gift buyers

Automatic status messages reduced “where is my order” emails and gave customers confidence, especially for time-sensitive events like birthdays and celebrations.

goffer

Clearer handling for bigger orders

Bulk enquiries no longer get lost. The information is captured in a structured way, which speeds up quoting and keeps corporate gifting requests organized.

Rajat Pathak

Questions about this project

It’s built for businesses selling personalized products online—especially custom-labeled beer packs for gifts, events, and corporate orders. It fits teams who want fewer manual steps from design upload to shipping. A paid plan is recommended if you need monitoring and priority help.

It helps collect order details and artwork, organizes orders for production, triggers customer updates, and supports handoffs for dispatch. It’s designed to streamline the journey from beer selection and label design through fulfillment. Pro plans make it easier to scale with better reliability.

It can prompt customers and staff with the required label specs, flag missing details, and ensure artwork is attached before an order moves forward. It won’t replace human review, but it reduces common slip-ups. Pro supports more advanced validation and alerting.

It can be set up to separate line items by delivery address and generate a clear packing/dispatch view so the team doesn’t manually split orders. If your setup has complex rules, paid support will help tailor it safely.

Yes. The workflow can be configured to capture both “designed on site” submissions and uploaded files, then standardize what your team receives for production. If you want stricter checks (file type, missing assets, print-ready reminders), a Pro plan is ideal.

The workflow can capture “go large” enquiries, collect the needed details (quantity, timing, destinations, branding needs), and package them for faster quoting and follow-up. A Pro plan is recommended if you want automated reminders and pipeline visibility.

Basic setup is quick if your store, product list, and order steps are already clear. If you need custom logic for mixed packs, multiple addresses, or special production steps, allow extra time. Pro plans help speed up troubleshooting and refinements.

Have your product list (beer styles), label artwork requirements, fulfillment steps, and customer notification messages ready. Also decide who receives internal order alerts. If you want best-practice onboarding and reliability checks, choose a paid plan.

It can include operational rules such as dispatch windows and holiday exceptions to help prevent unrealistic customer expectations and reduce support emails. If you need calendar-based rules, Pro makes these setups more robust.

Yes—status messages can be sent at key moments like artwork received, production started, and shipped. You choose the tone and timing. For consistent deliverability, consider a paid plan and a dedicated sending service.

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Streamlined Online Experience for Custom Beer Label Services

The solution

Defining Goals and Challenges

Delivering Strategic Solutions

Implementation Phases

Outcomes and Results

What the workflow covers

What clients say

Questions about this project

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