Apparel & merch

Optimizing Online Ordering for Custom Jersey Designs and Purchases

The company specializes in custom jersey options, offering an intuitive online ordering experience where customers can easily personalize their jerseys. Cmsmart played a key role in enhancing the client’s online catalog structure and ordering flow, simplifying the design upload process and improving service discovery. Customers can now navigate through product categories more efficiently, configure their jerseys uniquely, and submit designs seamlessly.

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Optimizing Online Ordering for Custom Jersey Designs and Purchases - project preview

The challenge

Context and Challenges

The client provides a platform for customizing jerseys, catering to a diverse audience seeking unique sportswear solutions. Prior to improvement, the ordering process was cumbersome, making it challenging for users to navigate their options and submit personalized designs efficiently.

Goals

The primary goal was to enhance the customer journey by simplifying the ordering workflow, improving the layout of products, and facilitating an easier submission process for personalized jersey designs.

The solution

Solution Overview

Cmsmart focused on optimizing the client’s website structure and user experience by redesigning the product catalog and streamlining the ordering process. The improved design allows customers to easily browse various jersey types and styles, providing detailed options for personalization.

Implementation Approach

The implementation encompassed a series of high-level phases. Initially, a thorough analysis of existing workflows helped identify bottlenecks. Following this, the website layout was revamped to enhance visibility for customizable options. In parallel, testing phases focused on optimizing user interactions during the ordering process.

What was built

  • Enhanced online ordering system with clear product categories
  • Streamlined jersey design configuration and customization options
  • Efficient design upload functionality for users
  • Improved UX leading to reduced friction in the ordering process

How it fits the order workflow

The optimized system allows customers to receive a quote, proceed to configure their jersey, submit design proofs, and manage production steps effectively. This integrated flow marks a significant improvement in operational efficiency and customer engagement.

Outcome

The changes led to a more intuitive and accessible ordering experience. By improving service discoverability, customers can now effortlessly find and customize their jerseys. The reduction in steps required for completing orders has made the process less daunting, ultimately enhancing overall satisfaction and conversion potential. The enhancements have positioned the client as a competitive player in the custom sportswear market.

The outcome is described qualitatively. No measured figures were published for this project.

What the workflow covers

  • Easier product discovery

    Customers find the right jersey style faster through clearer categories and navigation, improving confidence and reducing drop-offs during browsing.

  • Smoother customization journey

    Improves how options are presented so buyers can select names, numbers, styles, and preferences with fewer mistakes and fewer follow-up changes.

  • Simplified design submission

    Reduces friction in uploading artwork and design files, helping customers submit what you need the first time and speeding up proof preparation.

  • Faster quote-to-order handoff

    Keeps key details organized so inquiries can move into confirmed orders without losing information, especially for team and bulk requests.

  • Fewer support messages

    Clearer steps and better confirmations reduce “how do I order?” and “did you get my file?” questions, freeing your team to focus on fulfillment.

  • More consistent customer updates

    Customers receive timely next-step guidance (upload received, review needed, approval requested), improving trust and lowering churn.

  • Reduced operational friction

    Improves internal clarity around what’s needed to proceed—making it easier to review orders, confirm details, and progress toward production.

  • Better conversion readiness

    A clearer ordering experience reduces hesitation and improves the likelihood that shoppers complete their configuration and submit a request or purchase.

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