Print shops going online

Transforming the Online Ordering Experience for a Print Showroom

Paris Group Inc., known for its extensive porcelain and ceramic printed showroom, partnered with CMSMART to elevate its online presence and streamline the customer ordering journey. By implementing a user-friendly web-to-print platform, CMSMART enhanced the discoverability of products, simplified the ordering process, and facilitated better service awareness. This transformation enables customers to easily explore a rich catalog of custom-designed products while enjoying a seamless and engaging online experience.

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Transforming the Online Ordering Experience for a Print Showroom - project preview

The challenge

Context and Challenges

Paris Group Inc. showcases the largest selection of porcelain and ceramic printed products in its showroom. However, while in-person appointments allow customers to appreciate the quality of their offerings, the company faced challenges translating this experience to an online environment. The need for an enhanced digital ordering process that reflected the personalized and high-quality nature of their products became apparent, necessitating a robust solution for online customers.

Goals

The primary goal was to improve the online ordering experience by enabling customers to easily navigate and select products, upload designs, and understand available services. Paris Group Inc. sought to enhance its online presence to increase customer engagement and streamline the ordering workflow.

The solution

Solution Overview

CMSMART delivered a comprehensive web-to-print platform that transformed Paris Group Inc.'s online ordering system. This solution included a better catalog structure for showcasing products, a simplified ordering flow, and easy upload options for customer designs. By integrating a user-friendly interface, CMSMART enabled the business to present its extensive product offerings in a visually appealing way while offering customers a clear path from selection to purchase.

Implementation Approach

The implementation began with a thorough analysis of Paris Group Inc.'s existing online presence. The CMSMART team collaborated closely with the client to understand their unique challenges and business needs. Following this, a phased approach was adopted to gradually roll out new features, focusing on key capabilities that directly impacted customer engagement and ordering efficiency.

What was built

  • Enhanced product catalog with visually rich displays and clear categorization.
  • Improved online ordering flow to reduce friction in the purchasing process.
  • Facilitated easy artwork uploads and real-time design previews.
  • Streamlined service discovery to assist customers in choosing the right products.
  • Responsive design that ensures accessibility across all devices.

How it fits the order workflow

The new solution seamlessly integrates into the existing workflow, supporting the journey from product quote through to proof verification and production fulfillment. Customers can explore options, submit proofs or artwork, and finalize their orders entirely online, reducing manual steps and leveraging digital convenience.

Outcome

The partnership with CMSMART resulted in a markedly improved online experience for customers at Paris Group Inc. The enhanced ease of navigating the catalog and completing orders contributed to higher customer satisfaction and retention. Customers now enjoy a more intuitive and engaging platform that reflects the quality of the products offered, ultimately leading to increased sales opportunities and service offerings.

What the workflow covers

  • Easier online product discovery

    Clearer categories and richer product presentation help customers find the right printed porcelain/ceramic options without needing an in-person appointment.

  • Smoother ordering experience

    A simplified path from selection to purchase reduces drop-offs and confusion, especially for customers ordering custom designs.

  • Fewer missing details and rework

    Standardized intake for specifications and files reduces incomplete orders, last-minute clarifications, and production delays.

  • Streamlined artwork handling

    Centralizes file upload and preview/proof steps so your team can move from design submission to approval with fewer manual checks.

  • Faster proof-to-production handoff

    Clear approval checkpoints ensure production only starts when customers confirm, reducing costly mistakes and remakes.

  • Consistent customer communication

    Automated confirmations and status messages keep customers informed and reduce “follow-up” requests, improving perceived service quality.

  • Mobile-friendly experience

    A responsive flow makes it easy for customers to browse and submit orders from any device, improving accessibility and engagement.

  • Better visibility for your team

    A more organized order journey helps sales and operations quickly see what’s pending (files, proofs, approvals) and what’s ready for production.

What clients say

Great foundation with room to customize

The core flow works well, and with a bit of tailoring it fits different product types and service options. Setup took some coordination, but it paid off in a smoother workflow.
eden rock

Less back-and-forth on artwork files

Collecting uploads in a standard way and guiding customers through proof steps reduced missing files and unclear specs. It’s noticeably easier to prepare orders for production.
moven1957

Online ordering finally matches the showroom quality

The storefront feels polished and easy to navigate, and customers can understand options without long calls. The overall buying experience is more consistent from start to finish.
hfelix

Improved communication and customer confidence

Customers receive timely updates and know what to expect next. That lowered support requests and made the process feel professional and reliable.
hmosorio

Clearer catalog and better product discovery

Organizing products into a more intuitive structure helped customers find what they need faster. It also made it easier to highlight available services alongside products.
dmodegirl

Questions about this project

It’s designed for print showrooms and businesses selling custom printed products online—especially where customers need to browse a catalog, upload artwork, approve proofs, and then move into production and delivery. A paid plan is recommended if you need monitoring and priority help.

Customers browse the catalog, select a product, provide order details, upload artwork, review/approve a proof, and then receive updates as the order moves through production and fulfillment. This mirrors a modern web-to-print experience.

Yes. By collecting required specs and files upfront and standardizing approval steps, it cuts down on repetitive emails and missing information. Teams typically see fewer corrections and smoother handoffs.

Basic admin comfort is enough for day-to-day use. Initial setup may require mapping fields, updating templates, and testing the ordering path. If you want hands-free setup and ongoing monitoring, choose a paid plan.

Yes. The workflow is structured around collecting customer artwork, enabling preview/proof steps, and confirming approvals before production. If your proofing tool is different, a Pro plan helps when adapting steps and adding reliability safeguards.

You can enable automated notifications for key milestones like order received, proof ready, proof approved, in production, and shipped. For higher deliverability and message tracking, a Pro plan is recommended.

You can adopt the workflow structure and apply it to your current storefront by aligning product data, upload requirements, and proofing steps. If you have multiple systems to sync, a Pro plan helps with reliability and support.

Yes. It’s built to emphasize strong catalog structure and service discovery so customers can find the right product faster. You’ll map your existing product data into the recommended structure during setup.

Yes. You can adapt confirmation messages, proof notifications, and service explanations to match your brand voice. Pro users often customize more deeply while keeping version control and stability.

Timing depends on catalog size and how you handle proofing and production updates. A simple setup can be done quickly, while complex catalogs and multiple notification steps take longer. Paid plans are best for faster onboarding support.

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