Packaging, labels & stickers

Streamlined Ordering and Catalog Structure for Custom Print Services

The Print Remedy specializes in delivering high-quality print services, focusing on custom products for small businesses and musicians. Their offerings include business cards, flyers, banners, apparel, and stickers, catering to a diverse clientele. Cmsmart played a crucial role in refining their online presence, improving the customer journey through enhanced service discoverability and a streamlined ordering process. The newly implemented systems allow customers to easily select products, upload artwork, and utilize online design tools, simplifying the purchasing workflow. With clearer category structuring, customers can effortlessly navigate through various services, ensuring a more efficient shopping experience as they prepare and submit orders.

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Streamlined Ordering and Catalog Structure for Custom Print Services - project preview

The challenge

Context and Problem

The Print Remedy, based in Lorain, Ohio, operates as a print services provider and broker, delivering a wide range of custom print products primarily for small businesses and musicians. With a robust service offering that includes business cards, flyers, brochures, banners, stickers, and custom apparel, the company faced challenges in communicating its breadth of services effectively online. The existing website structure was hindering customer navigation and complicating the ordering process, particularly for those unfamiliar with the print industry.

Goals

The primary objective was to enhance the online shopping experience, making it easier for customers to discover the full range of print services offered. The Print Remedy aimed to increase user engagement, simplify the ordering process, and reduce barriers for customers, ultimately supporting their growth and enabling them to serve their clients better.

The solution

Solution Overview

Cmsmart provided a comprehensive redesign of The Print Remedy's online platform, emphasizing improved usability and service visibility. The new structure facilitates better categorization of products, intuitive navigation, and a seamless ordering experience. Key features included refined options for product customization, an online design interface, and a straightforward artwork upload feature.

Implementation Approach

The implementation was carried out in several phases, starting with an in-depth analysis of customer needs and existing pain points. Following this, Cmsmart worked closely with The Print Remedy to design a user-friendly interface that would improve product visibility and customer engagement.

What was built

  • Enhanced online ordering platform which allows customers to select and personalize products with ease.
  • Integration of an intuitive online design tool, enabling customers to create or modify their artwork directly on the website.
  • Clearer category structuring, allowing for streamlined access to various printing services.
  • Efficient artwork upload function that reduces friction in the submission process, ensuring smooth transitions from design to production.

How it fits the order workflow

This revitalized online presence aligns perfectly with The Print Remedy’s operational processes, enabling clients to easily navigate quotes, submit artwork, and track their orders efficiently. Overall, Cmsmart's contributions significantly transformed The Print Remedy’s online ordering landscape, empowering them to deliver superior service and meet their customers’ needs effectively.

Outcome

As a result of these enhancements, The Print Remedy has witnessed an increase in customer satisfaction and an improved flow throughout the ordering process. The new system allows for faster customer transitions from quote to proofing, production, and fulfillment, creating a more coherent workflow for users.

What the workflow covers

  • Faster ordering from browsing to checkout

    A clearer catalog structure and guided ordering steps help customers pick the right print product quickly and submit requirements without confusion.

  • Fewer missing artwork files

    Standardizes how customers upload artwork or start designs, reducing the common “we can’t find the file” delays that slow down production.

  • Cleaner proofing and approval flow

    Keeps approvals organized so you can confirm what’s being printed before anything goes to production—especially helpful for custom items.

  • Better experience for small businesses and merch sellers

    Supports buyers who may not know print terminology by making options easier to understand and steps easier to follow.

  • Consistent updates that reduce support messages

    Automated customer notifications reduce “what’s the status?” requests and set expectations during artwork checks, production, and shipping.

  • Improved service discoverability

    Highlights the breadth of offerings—cards, flyers, stickers/labels, banners/signage, and apparel/transfer-related products—so customers don’t miss relevant services.

  • Scales during busy seasons

    Handles more orders with fewer manual steps, helping a small team keep turnaround smooth even when volume spikes.

  • More reliable handoffs across production steps

    Creates a clear flow from order intake to artwork review to production-ready status, reducing miscommunication and rework.

What clients say

Better flow for proofing and production

The stages from order to artwork review to production are easier to manage. Approvals are clearer, which helps avoid preventable reprints.
BeatriceBennett

Ordering feels much simpler

Customers can find the right category faster and the ordering path is clearer. We spend less time answering basic questions and more time producing jobs.
katsehh

Customers stay informed without extra effort

Status updates feel more professional and reduce the number of check-in messages. The whole experience is smoother for repeat buyers.
cordthomas

Artwork collection is more consistent

The upload/design step is easier to follow, so we receive fewer incomplete submissions. It’s helped reduce delays caused by missing files or unclear instructions.
Pavel Provotorov

Strong foundation, needed minor tailoring

The template covered most of what we needed, but we still had to adjust a few product-specific steps for different print categories. After tuning, it worked well.
oborvanec

Questions about this project

It’s designed for print shops and print brokers selling multiple product types (business cards, stickers/labels, banners/signage, flyers, and apparel/DTF-related items) who want a clearer ordering flow and fewer manual follow-ups. If you want higher reliability and guided setup, a Pro plan is recommended.

You can support both: customers can upload print-ready files or use an online design experience depending on your storefront setup. The automation helps standardize the steps so artwork doesn’t get lost. Pro plans are helpful when you need custom rules per product type.

Yes. The workflow can route orders into an “artwork check” stage, notify customers if something is missing, and record approval before moving forward. Pro is ideal if you want advanced routing, escalation, and tracking.

Yes. It’s built around clearer catalog structure so customers can find services faster and choose the right product path. If you want deeper personalization or recommendations by buyer type, Pro is a better fit.

At minimum, you’ll need your storefront/admin access and an email sending option for notifications. Optional add-ons include storage for artwork files and shipping status updates. Pro is recommended when you connect multiple services and want monitoring.

It creates a consistent flow for collecting order details, gathering artwork, and confirming approvals before production. This lowers the risk of missing files, wrong specs, or unclear instructions. For monitoring and error alerts, consider Pro.

It can send status updates such as order received, artwork needed, proof ready, and shipment confirmation (depending on your tools). You may need an email/SMS service. Pro plans typically offer better deliverability controls and logging.

Yes. You can apply different checks and messaging for items like DTF transfers versus business cards or banners (size, format, and approval steps). If you have many SKUs or complex options, Pro makes it easier to maintain consistent rules.

Basic setup can be quick if your categories and order steps are already consistent. If you have many product lines and unique proofing rules, expect additional configuration time. Pro plans can speed this up with guided onboarding.

Yes. You can differentiate messaging and next steps for shipping versus pickup-only items. If you want more granular routing and staff notifications by fulfillment method, Pro is recommended.

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