Print shops going online

Transformed E-commerce Experience for Print Product Ordering

The client, specializing in custom print products and services, faced challenges in their online ordering process, hindering customer experience. Through strategic enhancements, Cmsmart significantly improved the client's e-commerce presence by creating a more intuitive catalog structure and streamlining the ordering flow. Customers now enjoy a seamless design upload and configuration experience, enabling easier service discoverability and a conversion-ready user experience.

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Transformed E-commerce Experience for Print Product Ordering - project preview

The challenge

Context and Challenges

The client operates within the custom print industry, offering a range of products including business cards, flyers, and signage. Customers experienced difficulty navigating the existing online catalog, which was cluttered and lacked clarity, leading to frustration in selecting options and submitting designs.

Goals

The primary goal was to enhance the online ordering experience, ensuring customers could easily navigate product offerings, find the relevant services, and complete their orders efficiently. The objective included improving the overall user journey from product selection through to order fulfillment.

The solution

Solution Overview

Cmsmart provided a comprehensive overhaul of the client’s e-commerce site. This included organizing the product catalog into clear categories, improving the visual layout for better engagement, and implementing an intuitive ordering process that empowers customers to upload and customize their designs with ease.

Implementation Approach

The implementation was undertaken in a phased approach, first assessing user experience and pain points, followed by the design of a more user-friendly interface. The final phase included extensive testing and feedback collection to ensure optimal performance and user satisfaction.

What was built

  • Improved online ordering flow from product selection to checkout, minimizing steps and reducing customer effort.
  • Streamlined design upload functionalities, allowing users to easily submit print-ready files.
  • Enhanced configurability of products, letting customers personalize their items effortlessly.
  • Clearer service discovery, making it easier for customers to identify and select the print services they need.

How it fits the order workflow

This solution seamlessly fits into the client’s operational workflow, allowing for an effective transition from quote requests through design proofs and final production. By leveraging an organized structure, the business can now fulfill customer orders more efficiently, ultimately leading to enhanced profitability.

Outcome

The enhancements led to a dramatically improved customer journey, with clients reporting higher satisfaction levels during the ordering process. The clearer presentation of products and services not only simplified the decision-making process but also supported increased order volumes as customers found it easier to engage with the offerings.

What the workflow covers

  • Cleaner product discovery

    Customers can find the right print product or service faster thanks to clearer categories and a more intuitive catalog structure.

  • Fewer abandoned carts

    A smoother ordering flow reduces confusion around options and requirements, helping more shoppers complete checkout.

  • More reliable artwork collection

    Improved upload steps and guidance reduce missing files and incomplete submissions, cutting down on manual follow-ups.

  • Consistent configuration experience

    Standardized option selection makes it easier for buyers to choose quantities, finishes, and specifications without second-guessing.

  • Faster internal handoffs

    Order details arrive in a more structured way, making it easier to move work from order intake to review, proofing, and production.

  • Fewer errors and rework

    Clearer steps and checks reduce misorders and production surprises, protecting margins and customer satisfaction.

  • Better customer communication

    Automated confirmations and status updates keep customers informed, improving trust and reducing inbound status requests.

  • Scales with more products

    As you add new print items and services, the organized catalog approach helps you expand without the storefront becoming cluttered.

Questions about this project

It’s designed for businesses selling custom print products and services online—especially where customers choose options (sizes, finishes, quantities) and submit artwork. It fits teams that want fewer manual steps and a cleaner ordering journey.

No. In many cases you can apply the improved catalog structure and ordering flow without a full rebuild. A paid plan can help you roll changes out safely with staging, monitoring, and support.

You can add checkpoints like required fields, clearer prompts, and internal review steps before production begins. With a Pro plan, you can also set up more reliable alerts and escalation paths to avoid missed issues.

Yes, you can set up confirmations and key updates (received, in review, ready for approval, in production, shipped/pickup). This reduces inbound “what’s the status?” messages and improves trust.

It reduces friction by making upload steps clearer and more predictable, helping customers attach the right files at the right time. This can reduce follow-up messages and speed up the path to proofing.

You’ll typically maintain product options, pricing, and guidance text, plus review any failed notifications or unusual orders. Paid plans help with stability, monitoring, and faster troubleshooting when changes are needed.

Yes. The approach is built around clear categories and option sets so different print items can follow a consistent ordering pattern while still supporting unique configurations per product.

Timing depends on catalog size and how many option combinations you offer. A simple setup can be quick, while a large catalog with complex options takes longer to validate and test end-to-end.

Absolutely. Most businesses adjust product names, option labels, and guidance text to match how customers shop. Custom wording and advanced rules are easier to maintain with a Pro plan and priority support.

The workflow supports a quote-to-proof-to-production style handoff, but proofing tools may depend on what you already use. If you want a tighter approval loop, a paid plan can help tailor steps and notifications.

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