Apparel & merch

Streamlined Ordering Experience for DTF Transfers and Custom Designs

In the competitive world of e-commerce printing, Go2prints emerges as a dedicated supplier of Direct-to-Film (DTF) transfers and gang sheets, offering a user-friendly platform for custom apparel production. CMSMART played a pivotal role in transforming the company's online presence by optimizing its ordering journey. This included clearer service categories, simplified artwork uploads, and enhanced product configuration. These improvements have empowered customers to navigate the website with ease, allowing seamless selection of multiple designs and expedited order processing. Overall, the integration of smarter solutions has led to an improved customer experience, facilitating swift and easy access to custom printing services.

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Streamlined Ordering Experience for DTF Transfers and Custom Designs - project preview

The challenge

Business Context

Go2prints is an e-commerce printing retailer specializing in Direct-to-Film (DTF) transfers and gang sheet products aimed at hobbyists and small businesses. With a unique offering of no setup fees and quick production times, Go2prints is committed to delivering quality custom apparel transfers efficiently. However, as their product range and customer base grew, they recognized the need for a more streamlined online ordering experience that would facilitate ease of use for their clients.

Goals

The primary objective was to enhance the online ordering workflow to reduce friction and improve customer satisfaction. This required an intuitive layout that highlighted product offerings while making it simple for users to customize and submit their designs. Additionally, clear categorization of services and a better user interface were essential to support an expanding customer base.

The solution

Solution Overview

CMSMART collaborated with Go2prints to redefine the customer journey, delivering a revamped platform that focused on usability and efficiency. By implementing an improved catalog structure, the site enables customers to easily explore various DTF transfer options and select their preferred products. The artwork upload process was made more accessible, allowing users to quickly provide designs for printing.

Implementation Approach

The implementation process was divided into key phases, starting with an assessment of existing workflows and identifying areas for enhancement. Subsequently, CMSMART developed tailored solutions catered to the specific challenges faced by Go2prints, focusing on user experience and service visibility.

What was built

  • Online Ordering: A structured approach that allows customers to choose their desired products through multiple channels, including the Gang Sheet Builder or individual transfer sizes.
  • Product Configuration: Enhanced tools providing real-time previews and templates to help users visualize their designs accurately.
  • Artwork Upload: Simplified submission process for pre-made graphics helps streamline service delivery.
  • Improved Customer Flow: A clearer layout helps customers navigate the site effortlessly, reducing the time spent on ordering.

How it fits the order workflow

Go2prints now features an integrated workflow where a quote is swiftly followed by proofing options before artwork reaches production. This efficient system nurtures customer engagement, supports their requirements, and ultimately leads to successful fulfillment of orders. By providing a professional platform, CMSMART has successfully positioned Go2prints as a key player in the online custom apparel market.

Outcome

The result of this collaboration is an optimized online platform that enables faster turnaround times and ensures customers can efficiently order custom printing services. The restructured catalog presents services in an easily digestible format, improving discoverability and overall user satisfaction, while the seamless ordering process enhances retention and loyalty.

What the workflow covers

  • Clear ordering paths

    Helps customers choose between building a gang sheet, uploading a ready file, or ordering by size—reducing confusion and abandoned carts.

  • Faster production handoff

    Turns order details into a consistent, production-friendly format so your team spends less time interpreting notes and more time printing.

  • Fewer artwork mistakes

    Keeps customer uploads tied to the correct order and variation, lowering the risk of printing the wrong file or missing an attachment.

  • Flexible pricing control

    Supports pricing logic for sheet sizes, per-size transfers, square-inch pricing, and add-ons like rush handling or press location fees.

  • Better customer updates

    Enables consistent order communications (received, in review, in production, shipped) to reduce “where is my order?” messages.

  • Improved storefront usability

    Creates a cleaner catalog structure and product configuration flow so buyers can complete orders quickly on desktop or mobile.

  • Operational visibility

    Supports simple dashboards and customer history views so you can spot repeat buyers, common order types, and bottlenecks.

  • Scales with demand

    Reduces manual steps during busy periods, making it easier to handle more orders without increasing error rates.

What clients say

Great results, needed minor tweaks

Overall the flow is cleaner and customers move through ordering faster. We did need small adjustments to match our exact pricing preferences, but after that it worked well.
rstol

Better workflow from order to production

The handoff feels more structured now. Artwork and order notes are easier to locate, which reduced rework and back-and-forth messages.
emiliodallatorre

Much smoother gang sheet ordering

Customers can either build a sheet or upload one without getting lost. Orders arrive with clearer details, and the team spends less time chasing missing info.
havanna63

Good foundation for custom shirts

Capturing front/back customization details is much clearer than before. It’s a solid base to expand options as our catalog grows.
lojze

Pricing is finally consistent

The setup made it easier to keep size-based and add-on pricing aligned across products. Less manual adjustment and fewer customer questions at checkout.
IRIS_Webmaster

Questions about this project

It’s designed for small and growing print sellers that offer DTF transfers and gang sheets, especially stores that need multiple ordering paths (builder, upload-ready artwork, or by-size orders). A paid plan is helpful if you want reliable monitoring and priority help.

Yes. The workflow supports separate paths so customers can build a gang sheet, upload a prepared sheet, or order individual transfers by size—while keeping the ordering experience consistent. On a paid plan, you can add more advanced rules and alerts.

Yes. You can set pricing logic so the final cost reflects design size (by area) and quantity, reducing manual quoting. If you need more complex tiers or quantity breaks, a paid plan makes it easier to maintain and scale.

Yes. The workflow can be configured to capture placement choices (front, back, or both) and apply add-on charges along with a base price and design-area pricing. For smoother handling during high order volume, a paid plan is recommended.

Uploads are kept associated with the order so production can find the correct file quickly. You can also add simple checks and internal reminders to reduce missing artwork issues. A paid plan helps if you want stronger tracking and status notifications.

Yes. You can add a rush option that is clearly shown and carried through the order summary so your team knows which jobs must be prioritized. A paid plan is useful for automated internal alerts and tighter operational visibility.

It can support a proofing-style step by capturing a preview and notes before production, helping reduce print errors. If you want automated follow-ups and escalation when customers don’t respond, consider a paid plan.

It can be set up to summarize key operational metrics like order status, common product types, and repeat customers so you can make faster decisions. A paid plan can unlock deeper reporting and more reliable automation runs.

The storefront experience can be set up to be responsive so customers can order from desktop or mobile with fewer friction points. If you want ongoing UX improvements and testing support, a paid plan is the safer choice.

Timing depends on how many products, pricing rules, and approval steps you need. A basic setup can be quick, while advanced pricing and custom shirt options take longer to test. A paid plan helps reduce delays with priority support and monitoring.

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