Apparel & merch

Improving Custom Product Ordering and User Experience for a Print Business

In today’s competitive print market, streamlined online ordering is crucial for customer satisfaction and business efficiency. Cmsmart collaborated with Kormann to enhance their online presence and ordering process. By revamping the product categorization and simplifying navigation, we created a clearer path for customers. This improvement helps users transition smoothly from service discovery to order fulfillment, enabling a seamless experience that emphasizes quality and convenience in product customization.

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Improving Custom Product Ordering and User Experience for a Print Business - project preview

The challenge

Context and Challenges

Kormann is a print business specializing in customized products, serving customers who demand high-quality print solutions such as business cards, flyers, and signage. In the rapidly evolving print market, Kormann faced challenges related to inefficient ordering processes and a cluttered online catalog, which hindered customer engagement and deterred transactions.

Goals

The primary goal was to enhance the online ordering experience, ensuring it was user-friendly and aligned with customer expectations. Kormann aimed to improve service discoverability, reduce order complexities, and streamline the artwork submission process for custom products.

The solution

Solution Overview

Cmsmart provided strategic improvements focused on business outcomes. We redesigned Kormann’s online space to showcase their extensive product range effectively, creating logical categories and an intuitive ordering flow. This structure enables easier navigation, allowing customers to quickly find and select products that meet their needs. Additionally, the improvements included enhanced artwork upload features, empowering users to submit designs effortlessly.

Implementation Approach

The implementation was executed in phases, beginning with a comprehensive audit of the existing online structure followed by the categorization of services and products. Enhancements were made focusing on user experience, ensuring that customers could navigate to their desired outcomes with minimal friction.

What was built

  • Online ordering system that simplifies customer interactions.
  • Streamlined product configuration options for varied print items.
  • Artwork upload features that support different formats and enhance user submissions.
  • Improved discoverability of services, aiding prospective customers in understanding available options.

Outcome

Outcomes

These strategic changes have contributed significantly to improving customer satisfaction. By reducing the complexity of the ordering process and enhancing service discoverability, Kormann is now better positioned to meet consumer demands. Customers can easily select options, submit artwork, and transition smoothly from quotation to order fulfillment.

Conclusion

Cmsmart’s collaboration with Kormann exemplifies how targeted enhancements in the online ordering process can drive business success and improve user experiences in the competitive print market.

What the workflow covers

  • Cleaner product discovery

    Customers find the right print products faster through clearer categories and a more logical browsing structure, reducing drop-offs caused by a cluttered catalog.

  • Smoother ordering flow

    Guides buyers from selection to checkout with fewer confusing steps, helping them complete custom orders without needing extra assistance.

  • Fewer artwork-related delays

    Improves how design files are collected and linked to orders, reducing missing uploads, wrong formats, and repeated requests for the same information.

  • More consistent proofing handoffs

    Creates clear internal checkpoints for when artwork is received, when a proof is needed, and when production can start—reducing misunderstandings between sales and production.

  • Better customer communication

    Automates customer updates at key stages so buyers feel informed and confident, while your team spends less time answering “What’s the status?” messages.

  • Reduced manual admin work

    Cuts repetitive coordination steps like chasing files, confirming details, and routing orders—freeing staff to focus on quality checks and fulfillment.

  • Lower error risk on custom jobs

    Standardized steps and required inputs reduce mistakes that lead to reprints, delays, or customer complaints—especially when offering many variations and finishes.

  • Scales with catalog growth

    As you add more products and personalization options, the structured approach helps keep ordering manageable without constant rework of your customer journey.

Questions about this project

Yes. You can use it for consumer orders or B2B clients who need consistent product categories, repeatable ordering steps, and reliable proof/artwork handling. A paid plan helps if you need advanced routing and monitoring.

It organizes the artwork upload step so files and order details stay linked, reducing missing files and back-and-forth. You can also add checkpoints for file requirements and approval steps.

Not necessarily. This focuses on improving ordering flow, categorization logic, and operational handoffs. Many businesses apply it with minimal visual changes while still improving the buying experience.

It’s designed for print and merchandise businesses selling customized products online—especially where customers choose options, upload artwork, and expect clear updates from quote/selection through production and delivery.

It’s built to handle structured product configuration and guide customers through choices. You may need to map your specific option sets and naming conventions during setup.

Yes. You can set automated messages for key stages like confirmation, artwork received, proof ready, and dispatch. For higher deliverability and reliability, a paid plan plus a dedicated email service is recommended.

Basic setup can be quick if your catalog is already structured. If you have many product categories and custom rules (e.g., different file requirements per product), expect additional time for mapping and testing.

That’s common in print. This workflow helps structure the process so the right people are notified, files don’t get lost, and customers receive consistent instructions—without forcing you to fully automate design decisions.

Free is best for testing the template. A paid plan is better for real operations—priority support, better reliability options, monitoring, and faster help when you’re running daily orders and time-sensitive production.

It can be adapted to work alongside your storefront, email/SMS provider, file storage, shipping tools, and internal order tracking. Exact connections depend on what you already use and may require configuration.

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