Packaging, labels & stickers

Transforming Gráfica Golden's Online Ordering Experience and Product Catalog

Gráfica Golden is a reputable online print shop in Brazil, specializing in personalized printed products and design services. They offer business cards, banners, labels, promotional items, and more through a streamlined online ordering platform. CMSMART played a vital role in enhancing their digital presence by improving the user experience, simplifying the ordering process, and enabling easier artwork uploads. This transformation facilitated a better customer journey, from browsing product categories to finalizing orders with confidence. With improved service discoverability and a user-friendly catalog structure, Gráfica Golden now provides customers with a comprehensive and efficient platform for their printing needs.

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Transforming Gráfica Golden's Online Ordering Experience and Product Catalog - project preview

The challenge

Business Challenge

With a diverse catalog of products and services, Gráfica Golden faced challenges in providing an intuitive online shopping experience. Customers needed a seamless way to explore product options, upload custom artwork, and complete orders efficiently. The previous ordering system lacked clarity, impacting user satisfaction and overall business performance.

Goals

To overcome these challenges, Gráfica Golden aimed to enhance user engagement, improve service discoverability, and streamline the ordering workflow. Their goals included minimizing friction in the customer journey, facilitating artwork submissions, and creating a well-organized catalog that showcased their extensive range of products.

The solution

Client Overview

Gráfica Golden operates as an online print shop in Brazil, providing a wide range of personalized printed products and design-related services. They cater primarily to small businesses, freelancers, and marketing teams, offering everything from business cards and banners to unique promotional items. With a focus on quality and customer satisfaction, they aim to streamline the purchasing process for their clientele.

Solution Overview

CMSMART collaborated with Gráfica Golden to create a more user-friendly online platform that simplified the entire ordering process. By redesigning the catalog structure and enhancing the online experience, we ensured customers could easily find what they needed and seamlessly upload their designs.

Implementation Approach

The implementation process involved several high-level phases:

  • Phase 1: Assessing the existing catalog structure and customer feedback to identify key areas for improvement.
  • Phase 2: Redesigning the online shop interface to enhance usability and service visibility.
  • Phase 3: Developing an efficient workflow for uploading and approving customer artwork, ensuring a smoother transition from order placement to production.

What was built

  • Improved discoverability of printed products categories and services.
  • Streamlined online ordering with clear product configurations.
  • Facilitated customer artwork uploads, accommodating multiple file formats.
  • Enhanced overall user experience with intuitive navigation and design options.

How it fits the order workflow

Gráfica Golden's enhanced platform now fits effortlessly into their existing operational workflow. Customers can submit quotes, review proofs, and approve designs before production begins. This clarity in the process ensures that projects are fulfilled efficiently and to the customer's specifications.

Outcome

The collaborative efforts resulted in significant qualitative improvements within the ordering experience. Customers can now easily navigate the website, select products, and submit their artwork without confusion. This improved flow has led to faster order processing times and increased customer satisfaction.

What the workflow covers

  • Fewer missed details

    Captures product choices and artwork requirements in a consistent way so production receives complete, print-ready order information.

  • Faster approvals

    Keeps the proof-and-approval cycle moving with clear customer notifications and internal handoffs, reducing stalled personalized orders.

  • Cleaner catalog experience

    Improves how customers navigate categories and configurations, helping them find the right printed product faster and order with confidence.

  • Reduced rework and reprints

    Encourages approval before production and highlights missing or unclear files early, minimizing costly mistakes.

  • Consistent customer updates

    Automatically sends status messages at key milestones so customers don’t need to chase your team for progress.

  • Better team coordination

    Helps sales, design, and production stay aligned with a shared process—less manual checking and fewer handoff errors.

  • More predictable turnaround

    By standardizing the steps from order to approval to production, you reduce variability and keep workloads easier to manage.

  • Improved service quality at scale

    Supports higher order volume by making the process repeatable. A paid plan can add monitoring and priority help for business-critical operations.

What clients say

Catalog navigation is easier for shoppers

With a better structure for categories and variations, customers find what they need faster—especially for banners, labels, and business cards.
zegklitzm

Much smoother ordering for personalized prints

Customers can choose product options, send artwork, and understand the next step without confusion. The process feels more guided and professional.
okose1

Approval flow reduced back-and-forth

The proof stage is clearer now, so fewer orders get stuck waiting for confirmation. Internal handoffs between design and production are easier to track.
tharindu1995

Fewer manual follow-ups with customers

Status messages and reminders saved time for our team. Customers ask fewer “what’s next?” questions because the steps are clearer.
christophervened

Great base template with room to tailor

Works well out of the box for a print shop flow, but you’ll want to tailor messages and rules to match your specific products. A paid plan helps when you need extra reliability.
pmodugno

Questions about this project

It reduces back-and-forth by organizing product selections, collecting artwork, guiding proof approvals, and sending consistent customer updates—so your team spends less time chasing details.

It’s built for online print shops and design-assisted storefronts that sell personalized items like business cards, banners, labels, gifts, and apparel—especially when customers upload files and need approval before production.

Updates can be sent by email and/or messaging, depending on your setup. The workflow focuses on predictable milestones like “file received,” “proof ready,” “approved,” and “in production.” Pro plan users can add advanced messaging rules.

After the order is placed, the workflow helps route the request to your design team, then triggers a customer notification when a proof is ready. Once approved, the order is marked ready for production.

Yes. It’s intended for catalogs with many variations. You can map your key options so orders arrive with clean specifications, reducing mistakes at production time.

Yes—this workflow is designed around common print-ready formats such as JPG, PNG, PDF, and design files used by studios. You can also add your own rules and file checks. Pro plan users can expand validation and routing.

Yes. You can assign different steps to sales, design, and production, and customize message templates to match your tone. If you want a hands-free setup with monitoring, consider a paid plan.

It helps by preventing missing files, unclear specs, and unapproved artwork from reaching production. Faster approvals and clearer handoffs typically mean fewer stalled orders.

Prepare your category structure, top-selling products and variations, your file guidelines, and your approval rules (who approves, how changes are requested, and what “approved” means).

Yes. It’s especially useful when you have many SKUs and frequent personalized orders. For higher volume, the Pro plan is recommended for better stability, monitoring, and priority support.

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