Project case studies

Projects: how print and custom-product stores go online

Case studies of online ordering and web-to-print builds delivered by Cmsmart, the ecommerce team at Netbase JSC. Filter by the kind of business you run.

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Platform named in the case studyAnyHeadless / API44
44 case studies
Enhancing the Online Ordering Journey for Print Services and Products - project preview
Marketplaces

Enhancing the Online Ordering Journey for Print Services and Products

Étapes Print is a leading online commercial printing service specializing in a wide range of products including business cards, flyers, posters, and promotional items. Their easy-to-use platform allows customers to place orders with various speed options for production, all while ensuring a seamless artwork submission process. CMSMART helped enhance the client’s online presence by streamlining the customer ordering journey. This included improving service discoverability, categorization, and artwork upload processes, ultimately leading to a better user experience for professional and B2B customers. The simplified steps for selecting products and submitting artwork reduced friction, enabling faster service and increasing customer satisfaction.

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Streamlined Ordering Experience for Personalized Businesses and Services - project preview
Apparel & merch

Streamlined Ordering Experience for Personalized Businesses and Services

Cmsmart played a pivotal role in enhancing the online presence of the client by simplifying the ordering process for custom products. With the introduction of clear categorization and a user-friendly interface, customers can easily navigate through the services offered, such as custom merchandise and design support. The implementation facilitated quicker image uploads and seamless design personalization options, leading to a reduction in customer friction throughout the buying journey. The improved workflow enables smoother transitions from quote requests through to artwork approval, production, and fulfillment, ensuring a better experience for end-users. This transformation not only clarified the service offerings but also heightened the engagement level with prospective clients, ultimately aiming for increased conversions.

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Enhancing Online Ordering Experience for Print Products and Services - project preview
Corporate & B2B portals

Enhancing Online Ordering Experience for Print Products and Services

Daisy's REPRO is a leading digital print shop located in Hamburg, Germany, specializing in eco-friendly printing and a wide range of products including business cards, flyers, brochures, and large-format prints. Customers can enjoy 24/7 online ordering with options for same-day and next-day delivery. CMSMART significantly improved the online presence and ordering journey for Daisy's REPRO by optimizing the website for better service discoverability and a streamlined customer experience. This involved enhancing the online catalog structure, simplifying the artwork upload process, and integrating an online design tool, resulting in a smoother and more efficient ordering workflow.

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Streamlining Online Ordering and Service Discovery for a Commercial Printing Company - project preview
Corporate & B2B portals

Streamlining Online Ordering and Service Discovery for a Commercial Printing Company

CMSMART partnered with a full-service commercial printing company to enhance its online presence and simplify the customer ordering journey. By reorganizing their product catalog and improving the online ordering flow, customers can more easily navigate through a diverse range of services including business cards, brochures, and large-format signage. CMSMART's approach enabled seamless artwork uploads and an online design tool for personalized products, significantly reducing friction in the ordering process. The customer can now experience a clear path from product selection to proofing and fulfillment, ultimately improving service discoverability and customer satisfaction.

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Enhanced Customer Experience for Memorial Products and Services - project preview
Marketplaces

Enhanced Customer Experience for Memorial Products and Services

Churchill Memorials Limited, a family-run stonemasonry business, specializes in bespoke memorials, headstones, and nationwide installation services across the UK. They offer a range of products including cemetery memorials, kerb sets, and cultural memorials tailored to meet diverse customer needs. To streamline their online presence and improve the customer journey, CMSMART enhanced their service discoverability and ordering process. Customers can now effortlessly request quotes, upload designs, and navigate through a structured catalog showcasing their offerings, leading to a more intuitive purchasing experience.

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Digital Growth Solutions for Web-to-Print Agencies - project preview
Photo, canvas & photobooks

Digital Growth Solutions for Web-to-Print Agencies

Balar Media Group, a leading digital agency, specializes in providing an array of services including web design and development, digital marketing, video production, photography, graphic design, branding, and hosting solutions. CMSMART played a pivotal role in enhancing their online presence by streamlining the customer ordering journey across their comprehensive service offerings. The solution implemented not only improved discoverability of their services but also facilitated a more intuitive ordering process, allowing customers to easily navigate through various categories such as business cards, flyers, posters, and signage. By elevating the overall user experience, CMSMART helped Balar Media Group drive engagement and enhance their service offerings to meet the needs of their diverse clientele.

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Enhancing ABC's Online Ordering and Content Discoverability for Merchandise - project preview
Apparel & merch

Enhancing ABC's Online Ordering and Content Discoverability for Merchandise

ABC, a leading broadcast television network, offers a diverse array of content including primetime and daytime shows, live events, and branded merchandise through its online shop. The challenge was to improve their digital presence, enabling easier access to shows and more effective merchandise ordering. CMSMART played a critical role by streamlining the online ordering process, enhancing the portfolio structure for show merchandise, and optimizing user navigation. These improvements allowed ABC to provide a seamless experience, where users could discover content effortlessly while reducing the steps required to order branded products.

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Transforming Online Ordering and Content Discovery for a Leading TV Network - project preview
Apparel & merch

Transforming Online Ordering and Content Discovery for a Leading TV Network

This case highlights how CMSMART helped a prominent broadcast television network improve its online presence and ordering experience. The network, renowned for its rich catalog of entertainment content, aimed to streamline its customer journey for accessing shows, live TV, and merchandise. CMSMART’s solutions significantly enhanced service discoverability, reduced friction in the ordering process, and facilitated clearer navigation through diverse content offerings, thereby enriching user engagement and satisfaction. Through strategic improvements, the network now provides a more efficient platform for viewers to explore shows and easily purchase branded merchandise, ultimately enhancing the overall consumer experience.

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Optimized Online Retail Experience for Custom Apparel and Accessories - project preview
Apparel & merch

Optimized Online Retail Experience for Custom Apparel and Accessories

Koszulkowo specializes in providing a diverse range of printed merchandise, including apparel and accessories, with in-house production services in Poland. Their offerings range from custom T-shirts to promotional gifts, catering to both retail consumers and B2B clients. To enhance their online presence, CMSMART streamlined the ordering journey by improving the catalog structure, simplifying the process for customers to choose products, and facilitating artwork submissions. This transformation enabled the business to present its services more clearly and efficiently, making it easier for customers to navigate their wide array of offerings and place orders seamlessly.

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Enhancing Online Presence for Local Signage and Banner Solutions - project preview
Agencies, API & integrations

Enhancing Online Presence for Local Signage and Banner Solutions

A List Signs & Banners, located in Clovis, California, is dedicated to offering fast turnaround and exceptional quality in signage solutions. The business provides a range of products, including banners, signs, and posters, with a customer-centric workflow that allows clients to request quotes and submit artwork online. CMSMART played a pivotal role in enhancing A List Signs & Banners' online presence by simplifying their ordering process, thus enabling customers to navigate their services more effortlessly, submit project details, and upload files with improved clarity and efficiency. This transformation has led to an enhanced customer experience, reflecting the brand's commitment to quality and innovation.

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Improved Online Ordering and Product Discovery for E-commerce Retailer - project preview
Packaging, labels & stickers

Improved Online Ordering and Product Discovery for E-commerce Retailer

CMSMART partnered with an urban lifestyle brand to enhance their e-commerce catalog and improve the online ordering experience. By restructuring the product offerings, CMSMART enabled clearer navigation through categories such as apparel, accessories, and home decor. This enhancement facilitated a seamless journey for customers, making it easier for them to discover and select products. The integration aimed to simplify the shopping process, ensuring a straightforward path from selection to checkout. With an emphasis on sustainability in sourcing and packaging, the brand can now engage eco-conscious consumers while providing an enjoyable shopping experience.

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Enhanced Online Ordering Experience for Ad On Group's Customers - project preview
Agencies, API & integrations

Enhanced Online Ordering Experience for Ad On Group's Customers

Ad On Group is a well-established Australian brand offering a range of services including offshore staffing, digital marketing, and on-hold messaging. Their web-to-print offerings enable businesses to easily order custom marketing materials such as brochures, signage, and promotional products. Cmsmart played a pivotal role in improving Ad On Group's online presence by streamlining their ordering journey, enabling easier service discoverability, and enhancing user experience through a restructured catalog. The transformation sharpened their customer workflow for product configuration, artwork submission, and order fulfillment, creating a more efficient and customer-friendly interface.

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