Corporate & B2B portals

Enhancing Online Ordering Experience for Print Products and Services

Daisy's REPRO is a leading digital print shop located in Hamburg, Germany, specializing in eco-friendly printing and a wide range of products including business cards, flyers, brochures, and large-format prints. Customers can enjoy 24/7 online ordering with options for same-day and next-day delivery. CMSMART significantly improved the online presence and ordering journey for Daisy's REPRO by optimizing the website for better service discoverability and a streamlined customer experience. This involved enhancing the online catalog structure, simplifying the artwork upload process, and integrating an online design tool, resulting in a smoother and more efficient ordering workflow.

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Enhancing Online Ordering Experience for Print Products and Services - project preview

The challenge

Business Context and Challenges

Daisy's REPRO is a commercial digital print shop that prides itself on offering fast and environmentally friendly printing services. Located in Hamburg, they cater to a variety of customers looking for high-quality printed materials like business cards, flyers, brochures, and other custom print products. With an emphasis on using 100% renewable energy and being FSC® certified, Daisy's REPRO focuses on sustainability while providing excellent customer service.

Despite their strong commitment to quality and sustainability, Daisy's REPRO faced challenges in optimizing their online presence and ordering process, which is crucial for meeting the demands of modern consumers seeking convenience and efficiency.

Goals of Engagement

The primary goals were to enhance the online ordering experience, improve the discoverability of services, and streamline the customer journey from product selection to order fulfillment.

The solution

Overview of Solutions Delivered

CMSMART provided a comprehensive solution to address the identified challenges. We restructured the website to enhance the clarity of product categories and services, thereby improving the customer workflow. The integration of an intuitive online design tool and simplified artwork upload functionality empowered customers to easily upload their designs or create designs online, which significantly reduced friction during the ordering process.

Key Features and Implementation

The revamped website features a clear product categorization, allowing customers to effortlessly navigate through print options. The ordering process was optimized, enabling users to select products, upload files, and choose from various delivery methods seamlessly. Additionally, an email print service was integrated, allowing for 24/7 order submissions, which further streamlined operations.

How it fits the order workflow

With the new system, customers can easily quote, approve designs, and proceed to production with minimal delay. The improvements made by CMSMART have effectively transformed Daisy's REPRO into a customer-friendly platform that meets the needs of modern consumers, ensuring continued growth and satisfaction.

Outcome

As a result of these enhancements, customers experienced a faster, more efficient ordering process, with clearer pathways to complete their purchases. The implementation has not only improved the overall user experience but has also positioned Daisy's REPRO as a more competitive player in the online print market.

What the workflow covers

  • Faster product discovery

    Cleaner catalog structure helps customers quickly find the right print product and finish options, reducing abandoned carts and wrong selections.

  • Smoother artwork intake

    Simplifies the upload journey and reduces common file submission issues, so production can start sooner with fewer clarifications.

  • Better express order handling

    Adds routing logic that prioritizes urgent orders and keeps them moving through approval and production steps without getting lost.

  • Fewer manual handoffs

    Automates internal forwarding and organization of order details, cutting down repetitive admin work and copy-paste mistakes.

  • More consistent customer updates

    Automatically sends confirmations and status messages so buyers know what’s next—especially helpful for pickup windows and delivery choices.

  • Reduced production delays

    Clear checkpoints for artwork readiness and approvals prevent late-stage surprises and rework.

  • Scales across product lines

    Supports a broad catalog—from business cards and brochures to posters and signage—without turning operations into a manual spreadsheet process.

  • Improved operational visibility

    Creates a clearer view of what’s in the queue, what’s waiting for artwork, and what’s ready for production—making daily planning easier.

What clients say

Artwork upload is no longer a bottleneck

We reduced back-and-forth about files and approvals. The workflow encourages customers to submit what we need the first time.
Christina Winzig

Great fit for a busy print shop

The automation supported multiple product types and reduced manual admin work. It made day-to-day operations feel more controlled.
giovpres

Ordering flow feels much clearer

The improved category structure and guided steps made it easier for customers to choose products and complete orders without confusion.
ahmad00syr

Strong results after light customization

We needed a bit of tailoring for our exact catalog and delivery options, but once adjusted it ran smoothly and improved customer communication.
jrstaatsiii

Express orders are easier to prioritize

Routing and internal notifications helped us separate urgent jobs from standard work, which supports fast turnaround expectations.
ldeaver

Questions about this project

Yes—this workflow assumes you take orders online (or via a structured digital channel) and need a clearer path from product selection to production. If you’re still mostly offline, a paid plan can help tailor the workflow to your current process.

Yes. You can add rules to prioritize express orders, route them to the right queue, and trigger quicker internal notifications. A paid plan is recommended if you want robust exception handling and ongoing reliability.

It’s built for print and design businesses that sell online—especially shops offering express production, pickup, and shipping. It helps organize catalog browsing, artwork intake, and order handoffs. For guided setup and monitoring, consider a paid plan.

Yes, it can be aligned with an online design tool experience where customers start from templates and finalize artwork before ordering. If your design tool setup is unique, a paid plan helps with customization.

It supports a simplified upload-and-review flow, including optional checkpoints to confirm files are ready before production. If you need advanced checks or custom approval steps, a paid plan makes upgrades easier.

Prepare your product categories, delivery/pickup options, and the steps you follow from order confirmation to production. Having clear file requirements also helps. A paid plan can include hands-on onboarding.

You can add delivery and pickup notifications and basic status updates. If you need deeper tracking and automated exception handling, a paid plan is recommended.

You’ll likely need small adjustments to keep routing and catalog structure consistent. A paid plan helps with ongoing maintenance, monitoring, and faster support when updates are needed.

Yes. You can separate routing for items like business cards and flyers versus posters, rigid boards, and signage. If you operate multiple storefront sections, a paid plan is useful for clean mapping and reporting.

Typically yes—by clarifying product categories, simplifying uploads, and sending consistent order updates. For best results with branded messages and smarter status triggers, use a paid plan.

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