Corporate & B2B portals

Enhancing Online Print Services with Improved Ordering Experience

This project involved creating a user-friendly online platform for a printing service focused on custom products. The client sought to enhance their service offerings, which include business cards, flyers, and promotional signage. Through strategic improvements to their online ordering system and catalog structure, Cmsmart played a pivotal role in enriching the customer experience, facilitating easier product selection, and enabling seamless order submission.

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Enhancing Online Print Services with Improved Ordering Experience - project preview

The challenge

Context and Challenge

The client specializes in a variety of printed products such as business cards, flyers, posters, and other signage. Customers expect a simple yet effective way to discover and order customized print products. The existing ordering workflow was complex, leading to frustrations during the purchasing process.

Project Goals

To provide an enhanced ordering experience that not only highlights the array of available products but also simplifies the customer journey, enabling a smooth path from selection to order fulfillment.

The solution

Solution Overview

Cmsmart delivered a revitalized online presence that improved discoverability of services while streamlining the ordering process. This included enhancing the catalog structure for easier navigation and integrating functionalities that facilitate direct artwork uploads and personalized online designs.

Implementation Approach

Several implementation phases were undertaken to achieve the project objectives. This included assessing the existing platform, planning necessary modifications, executing these improvements, and then testing the final version extensively to ensure exceptional user experience.

What was built

  • Product Configuration and Online Design Options
  • Enhanced Service Categorization for Improved Discoverability
  • Streamlined Customer Flow, Reducing Ordering Friction

How it fits the order workflow

With the revamped platform, the client's workflow now seamlessly transitions from product selection and proof creation to production and fulfillment, aligning perfectly with the demands of modern online shoppers. Cmsmart's contributions were crucial in building a robust framework for customer interaction and engagement.

Outcome

The collaborative efforts led to a more capable online ordering system, characterized by quicker turnaround times and less friction in the customer journey. Customers can now easily browse product categories, make selections, and submit their designs directly for printing – significantly enhancing the overall service experience.

What the workflow covers

  • Faster product discovery

    Clearer catalog grouping helps customers find the right print product quickly, reducing time-to-order and minimizing pre-sale questions.

  • Smoother customization flow

    Guides customers through selecting options and submitting details so orders arrive complete and consistent for production.

  • Cleaner artwork handoff

    Improves how customer files are collected and passed along, helping prevent missing attachments, mismatched versions, and manual chasing.

  • Fewer ordering errors

    Standardized information capture reduces mistakes like wrong sizes, missing finishes, or unclear instructions that cause rework and delays.

  • Better customer communication

    Keeps customers informed with timely confirmations and status updates, improving trust for custom orders that require production time.

  • Faster internal handoffs

    Creates a clearer path from order received to proof and production, helping teams start work sooner and keep turnaround predictable.

  • Scales with higher order volume

    As orders increase, the workflow reduces reliance on manual steps, enabling consistent processing without needing immediate headcount growth.

  • More consistent service experience

    A unified ordering experience across products makes your storefront feel professional and reliable, which can improve repeat business.

Questions about this project

Yes. The structure is designed for configurable products and can be adjusted to match different categories and option sets. For complex catalogs or many variations, a Pro plan helps with faster setup and ongoing stability.

It’s ideal for print and custom product sellers that take online orders with options (size, material, finish) and need a smooth path from selection to artwork submission and fulfillment. If you want added reliability and monitoring, a Pro plan is recommended.

Yes. It’s designed to streamline how customers submit print files and how your team receives them, reducing missing files and follow-up emails. For higher volume and better tracking, consider a Pro plan.

It can be arranged to support a proof-first flow by capturing artwork, triggering a proof stage, and notifying the customer to review. For more advanced proof rules and auditing, a Pro plan is a good fit.

Have your product categories, option lists, file requirements (PDF/JPG/AI, bleed rules), and standard customer messages ready. If you want help mapping this cleanly, Pro support can speed things up.

By simplifying product discovery, clarifying steps, and keeping order details consistent from checkout through production. This reduces confusion and rework. Pro plans are helpful if you want monitoring and priority troubleshooting.

Yes. You can tailor the experience for repeat ordering, consistent product sets, and clear re-order paths. If you need additional controls and reporting, Pro plans provide a stronger foundation.

It’s intended as an improvement layer to streamline ordering, file collection, and handoffs rather than a full replacement for your storefront. For a more hands-free, production-ready setup, consider Pro.

You can set it up to send consistent confirmations and updates (for example, order received, proof ready, and ready for production). If you rely on notifications for daily operations, a Pro plan is recommended for reliability.

You can update categories, product groupings, and messages as your offerings evolve. If you expect frequent changes, a Pro plan helps with safer updates and quicker issue resolution.

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