Enhancing Online Sales for Portable Display Solutions Through User-Centric Design

This case highlights how Cmsmart collaborated with a company specializing in portable displays to enhance their online ordering and portfolio presence. By improving catalog structure and streamlining the ordering workflow, the client can now provide their dealers with an efficient platform for selecting and ordering products like roll-up banners and promotional furniture. The newly designed system facilitates a better customer journey, allowing for easy product discovery and a smooth ordering experience.

The challenge

Context and Challenge

Spennare is a company that designs, manufactures, and sells a wide variety of portable displays intended for demonstrations and marketing events. Their extensive range of products includes roll-up banners, pop-up walls, expandable counters, beach flags, event tents, and promotional furniture. Operating across more than 50 countries through a dealer-exclusive sales model, Spennare faced challenges in presenting their product catalog and facilitating efficient orders online.

Goals

The primary goal was to enhance the online experience for dealers, making it simpler to browse, select, and order products. Spennare needed a well-structured online platform that would improve the discoverability of their offerings, streamline the ordering process, and ultimately support their global dealer network.

The solution

Solution Overview

Cmsmart undertook the initiative to redesign and optimize Spennare's online portfolio and ordering system. The improvements made encompassed a clear categorization of products, an intuitive navigation interface, and a streamlined ordering workflow tailored to the needs of dealers. This new design not only made it easier for users to explore the various product options but also simplified the artwork submission process for customized orders.

Implementation Approach

The implementation of these enhancements involved collaborative design sessions with Spennare's team, aimed at deeply understanding their needs and workflow. This approach ensured that the final solution addressed real-world usage scenarios while maintaining branding integrity. After establishing a clear project roadmap, Cmsmart delivered the redesigned platform, focusing on key user flows and visual elements that resonate with Spennare's brand identity.

How it fits the order workflow

The newly optimized system fits seamlessly into Spennare's existing workflow—starting from product inquiry, transitioning to design submission, and moving through to production and fulfillment. This holistic approach not only empowers dealers but also positions Spennare for scalable growth in the competitive portable display market.

Outcome

The result of Cmsmart's intervention was a significantly improved online presence for Spennare, characterized by an increase in dealer engagement and satisfaction levels. The streamlined user flow has led to faster processing times for orders and a clearer understanding of available products, resulting in enhanced client relationships and loyalty.

What the workflow covers

Faster product discovery

Improves how portable display products are grouped and presented so dealers can find the right banner, wall, counter, or flag without digging through confusing categories.

Smoother dealer ordering

Creates a clearer ordering path with fewer steps and less confusion, helping buyers complete orders confidently and reducing abandoned carts.

Cleaner variation handling

Strengthens how product options are selected and saved, reducing wrong size/material choices and minimizing manual corrections by your team.

Reliable artwork submission

Improves upload steps and labels so dealers know exactly what to submit, leading to fewer missing files and fewer back-and-forth messages.

Save and resume customization

Supports saving design progress so repeat buyers can return later—useful for event kits with multiple items and revisions.

Design preview download

Enables users to download a preview before final submission, which helps catch mistakes early and reduces proofing time.

Better editor usability

Enhances navigation and workspace layout for a more user-friendly customization experience, making the platform feel easier and more professional.

Fewer internal follow-ups

With clearer completion actions and better data capture, your sales and production teams spend less time chasing files, clarifying options, and fixing order details.

Scales across dealer networks

Supports consistent ordering behavior across many dealers, making operations easier to manage as you expand to more regions and product lines.

Questions about this project

It can be adapted to dealer-only storefronts and pricing rules. If you need role-based access, approval steps, or region-based catalogs, a paid plan is recommended for a more stable rollout and support.

By improving product variation handling, clarifying upload labels, and guiding users through a more structured completion flow. This reduces missing files, wrong options, and repeated follow-ups with your team.

It’s best for B2B sellers of portable display products (banners, pop-up walls, counters, flags, tents, promo furniture) who need a smoother dealer ordering and customization experience with reliable artwork submission.

Yes, the workflow is intended to support saving design progress and resuming later, which is especially helpful for dealers preparing multiple event items across different formats.

You can configure accepted formats and limits based on your production needs (for example, print-ready PDFs). If you need advanced validation and storage policies, consider a paid plan for smoother administration.

Yes. The workflow scope supports improving the editor navigation and workspace layout so it aligns better with your brand and makes customization easier for dealers.

Yes, it can include a download/preview step so users can confirm what they’ve created before final submission—helping reduce proof cycles and last-minute changes.

It’s designed to handle catalogs with many product options by improving how variations are saved and presented. For very large catalogs or multi-language needs, a paid plan helps with monitoring and reliability.

It helps by ensuring artwork and selections are captured cleanly, so production receives fewer incomplete orders. If you want automated routing, notifications, or status updates, a paid plan is a good fit.

Basic setup can be quick if your catalog and customization rules are clear. If you need tailored variation logic, branded editor adjustments, and upload rules, allow extra time and consider a paid plan for guided implementation.

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Enhancing Online Sales for Portable Display Solutions Through User-Centric Design

The challenge

Context and Challenge

Goals

The solution

Solution Overview

Implementation Approach

What was built

How it fits the order workflow

Outcome

What the workflow covers

Questions about this project

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