Corporate & B2B portals

Optimized Online Store for Tailored Security Solutions Delivery

Total Security Adviseurs B.V. specializes in providing comprehensive security consultancy and engineering services, offering customized solutions that include strategic planning, project management, and system integration. Their online shop features a range of security products, facilitating clients in ordering security solutions efficiently. Cmsmart played a pivotal role in transforming their digital presence, streamlining the online ordering process with improved catalog structure and user experience, which significantly enhanced service discoverability and simplified the customer journey.

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Optimized Online Store for Tailored Security Solutions Delivery - project preview

The challenge

Context and Challenges

Total Security Adviseurs B.V. is a leading security consultancy known for its innovative solutions tailored to the unique needs of organizations. With a diverse portfolio that spans various security services, including project management, engineering, and product sales, the company faced challenges in presenting their offerings effectively online. Customers needed a clear, intuitive pathway to find and order security solutions while also needing to understand the complex range of services available.

Goals

The primary goal was to enhance the online ordering experience while ensuring clients could easily explore the diverse range of security services provided. The objective was to deliver a seamless experience that would reduce friction at every stage of the customer journey, from initial interest to final purchase.

The solution

Solution Overview

Cmsmart delivered a comprehensive solution that redefined how Total Security Adviseurs presents its offerings online. By enhancing the catalog structure, customers can now navigate through various services and products effortlessly. The integration of clearer categories and an intuitive online ordering process ensures that clients can find the right solution quickly and efficiently, whether they are looking for consultancy or specific security products.

Implementation Approach

The implementation involved multiple phases, beginning with an analysis of existing workflows and user interactions. Cmsmart focused on addressing identified pain points, followed by creating a redesigned user interface that emphasizes clarity and efficiency. Each stage included feedback loops from stakeholders to ensure the final output met business needs effectively.

What was built

  • Improved online ordering interface allowing for simplified product selection.
  • Organized and well-defined categories for services and products, enhancing discoverability.
  • Integrated functionality for clients to submit artwork and configurations directly through the platform.
  • Streamlined customer journey from service selection to order fulfillment.

How it fits the order workflow

The new structure allows for clear stages where clients can communicate their needs easily through quotes, followed by the submission of their artwork or specifications. The streamlined approach ensures a smooth transition from inquiry to fulfillment, positioning Total Security Adviseurs as a leader in delivering tailored security solutions efficiently and effectively.

Outcome

The partnership with Cmsmart has led to a more organized service catalog that captures the full range of Total Security Adviseurs' expertise. Clients benefit from a greatly improved discoverability of services, while the ordering process is now less cumbersome, leading to a faster turnaround for service requests. With a focus on the client journey from quote requests to service delivery, the new digital experience aligns perfectly with the operational framework of the business.

What the workflow covers

  • Faster internal response

    New orders and service requests are automatically sent to the right owner, helping sales and engineering act quickly without manual forwarding.

  • Clearer customer journey

    Standardizes the steps from selection to confirmation so customers feel guided, even when offerings include both consultancy and hardware.

  • Fewer missed handoffs

    Reduces reliance on memory and inbox searches by routing each request based on category or service type, lowering the risk of dropped follow-ups.

  • Consistent customer updates

    Automatically sends predictable messages (received, next steps, progress) to reduce uncertainty and cut down on status-check calls.

  • Better catalog maintainability

    Encourages consistent categorization and internal mapping so new products/services can be added without breaking your ordering and fulfillment flow.

  • Operational visibility

    Builds a simple view of incoming demand and processing status so managers can identify bottlenecks and balance workload.

  • Scales with growing demand

    Handles higher volumes without adding admin overhead, supporting expansion of product ranges or additional service lines.

  • Reduced manual admin work

    Cuts repetitive steps like copying order details, chasing internal updates, and composing confirmation emails—freeing time for advisory and engineering work.

What clients say

Fewer status-check emails

Automated confirmations and updates lowered the number of customers asking if we received their order. The process feels more professional end-to-end.
Dean Reeve

Cleaner catalog experience

The workflow encouraged us to organize categories properly. That alone improved discoverability and reduced confusion when customers compare services and hardware.
bluehammer

Ordering is finally easy to follow

The flow makes it clear what happens after a customer selects a service or product. Internal follow-up is faster and the customer communication is much more consistent.
anilpank

Strong foundation, needs minor tailoring

The template covers the important steps, but we still needed a bit of customization to match our internal responsibilities and how we label service types.
ziemniaczekadam

Better routing between sales and engineering

We no longer waste time forwarding messages. Requests land with the right person based on what the customer picked, which speeds up quotes and next steps.
dineshsharma036

Questions about this project

It supports catalog governance: consistent category naming, cleaner mapping between items and internal teams, and standardized rules that reduce confusion when products/services are added or reorganized.

Yes. You can configure separate paths for service inquiries (quote/request flows) and webshop orders (paid checkout), while keeping a consistent customer communication and internal routing process.

It’s best for security consultancies and integrators that sell both services (strategy, engineering, project management) and security hardware, and want a smoother online ordering journey with clearer handoffs and updates.

Yes. It can send consistent messages at key steps so customers know what to expect next. For best deliverability and tracking, many businesses use a dedicated email service—paid plans help ensure reliability.

Not necessarily. The workflow focuses on what happens after a customer submits an order or request: sorting, routing, confirmations, and internal follow-up. A paid plan can help if you want deeper optimization and monitoring.

No. It complements your existing shop by reducing manual follow-up and improving consistency after an order is placed. It’s designed to improve operations without forcing a platform switch.

You can add safeguards like alerts and retries. For businesses that depend on continuous order flow, a paid plan is recommended to enable monitoring and faster support so issues are caught quickly.

It can be configured to collect and pass along customer specifications and files if your ordering process includes them. If you need a structured approval step, a paid plan is recommended for more robust handling.

You’ll need access to your store settings, your catalog/category structure, and the team inboxes or tools where you want requests delivered. If you want dashboards, you’ll also pick a reporting destination.

Yes. You can define routing rules based on category, service type, or product group so the right person receives the request immediately, reducing delays and internal forwarding.

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