Enhancing Custom Product Ordering for Printvolution Eada

Printvolution Eada specializes in providing customized printing services, including business cards, flyers, and signage. Cmsmart significantly improved their online presence by streamlining the product catalog structure and enhancing the ordering experience. With a focus on reducing friction during order placement, Cmsmart implemented clear service discovery, effective artwork upload options, and an intuitive user experience that facilitates faster transactions.

The challenge

Context and Challenges

Printvolution Eada has carved a niche in the custom printing market, offering a range of products such as business cards, flyers, and signage solutions. However, they faced challenges with their online ordering system, which hindered customer engagement and led to complex ordering processes. Customers struggled with finding the right services and submitting their artwork efficiently, impacting overall sales and customer satisfaction.

Goals

The primary goal was to enhance the online ordering journey, improve the visibility of services, and provide customers with a seamless experience when selecting products and uploading designs.

The solution

Solution Overview

Cmsmart delivered a comprehensive solution that restructured the product catalog to improve discoverability. By focusing on user-centric design, Cmsmart enhanced the overall flow of the site, simplifying how customers interacted with different services. This included implementing more defined categories making it easier for users to navigate and locate what they needed quickly.

Implementation Approach

The implementation was executed in several key phases. Initially, an assessment of the existing site structure was performed, followed by the design of a new user experience that aligned with best practices in eCommerce. Then, the team worked on developing a catalog structure that presented products more attractively and allowed for easy ordering processes.

How it fits the order workflow

The solution aligns perfectly with Printvolution Eada’s operational workflow, facilitating a smoother process that includes receiving quotes, gathering proof or artwork, moving to production, and ensuring timely fulfillment. By incorporating these elements into their website, Printvolution Eada can now serve their customers better and respond quickly to demands in the fast-paced printing industry.

Outcome

As a result of the enhancements by Cmsmart, Printvolution Eada achieved a more engaging online presence and an improved ordering mechanism. Customers now experience a less complicated journey from product selection to order placement, reducing potential drop-offs and improving transaction efficiency. The overall portfolio structure now supports the showcasing of various products effectively, enhancing customer interactions and expanding sales potential.

What the workflow covers

Clearer service discovery

Organizes products into cleaner categories so customers find the right printing service quickly, reducing drop-offs caused by confusion or too many clicks.

Smoother product configuration

Improves how customers select sizes, materials, quantities, and add-ons, helping them complete orders confidently without repeated clarification messages.

Faster ordering experience

Reduces friction from browsing to checkout, making it easier for customers to place orders quickly—especially important for urgent print needs.

Better artwork collection

Makes file uploads and design submissions more straightforward, keeping artwork tied to the correct order and cutting down on missing or misplaced files.

Fewer production mistakes

Captures clearer specs and customer notes upfront, reducing rework caused by incomplete information and improving first-time-right production.

Smoother handoff to production

Supports a cleaner flow from quote/order to proof/artwork review, then to production and fulfillment, so your team spends less time chasing details.

More scalable storefront operations

A structured catalog and consistent ordering steps help you add more products over time without creating a messy customer experience.

Improved customer confidence

A more intuitive ordering journey reassures customers they selected the right service and submitted the right files, leading to better satisfaction and repeat orders.

What clients say

Better catalog clarity for multiple print products

The improved structure makes it easier to showcase different product types while keeping options understandable. It’s a strong foundation for expanding the catalog.

drpraveen

Artwork submission is finally organized

We spend less time searching for files and clarifying specs. Uploads and notes are captured in a clearer way, which speeds up proofing and production handoffs.

aspireid

Ordering flow became much easier to follow

Customers can navigate services quickly and complete an order without getting stuck. The overall journey feels cleaner and more professional for a custom print storefront.

juanmoralb

Great results, minor tuning needed

The core improvements are solid and the experience is smoother. We still needed a bit of tuning for a few special cases, but overall it’s a big step up for ordering efficiency.

kiran sarabu

Reduced back-and-forth with customers

Customers know what to choose and what to submit. That cuts down on repetitive questions and helps us move orders forward faster, especially for common items like cards and flyers.

yeshinamkhai

Questions about this project

No. The focus is on improving catalog structure, product discovery, and the ordering steps—not rebuilding your whole site. If you want a more tailored customer journey, the Pro plan can include guided adjustments and best-practice recommendations.

It’s designed for custom print shops and marketing print providers that sell configurable products (like cards, flyers, and signage) and need a smoother ordering and artwork submission experience. Pro plan users get faster setup help and ongoing stability support.

Yes. The workflow supports a more organized upload experience and captures key order notes so your team can move to proofing and production faster. Pro plan support can help you standardize file rules and required fields.

Changes to your site can affect ordering flows. Free users may need to self-troubleshoot, while Pro plan users get priority support and more reliable monitoring to keep the ordering experience stable.

Yes, it’s suitable for multi-product catalogs with variations and add-ons. If your options are very complex, a paid plan is recommended to fine-tune the configuration logic and reduce ordering errors.

By collecting cleaner order details and keeping files attached correctly, it reduces manual follow-ups, missing specs, and rework. Teams get a smoother handoff from sales to production and fulfillment.

It can align with a quote-to-order flow by guiding customers toward the right service and collecting the right inputs early (specs, files, notes). Pro plan users can request a more guided path that matches your sales process.

Your product categories, a list of key product options, artwork guidelines, and examples of common customer requests. If you want a faster launch, Pro plan onboarding can help you structure this information efficiently.

It simplifies how customers find services, choose options, and submit artwork. Clearer categories and cleaner steps reduce confusion and help customers complete checkout without unnecessary back-and-forth.

Yes, you can align the experience with order confirmation and status messaging. For higher deliverability and monitoring, consider a paid plan and a dedicated email sending service.

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Enhancing Custom Product Ordering for Printvolution Eada

The challenge

Context and Challenges

Goals

The solution

Solution Overview

Implementation Approach

What was built

How it fits the order workflow

Outcome

What the workflow covers

What clients say

Questions about this project

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