Corporate & B2B portals

Streamlined Ordering Experience for Print Local’s Diverse Offerings

Print Local is a retail and commercial print shop that offers a wide range of print products, including business cards, signage, and personalized gifts. Customers can enjoy an efficient online ordering system whilst also being able to visit their physical location in Capalaba, Queensland. CMSMART played a crucial role in enhancing the client’s online presence by optimizing the catalog structure and streamlining the ordering journey. With an improved design interface, customers can easily navigate through categories, select products, and complete their purchases with greater ease. Features such as clear service discovery and a more user-friendly workflow have led to a more efficient process for both customers and staff.

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Streamlined Ordering Experience for Print Local’s Diverse Offerings - project preview

The challenge

Context and Problem

Print Local, based in Capalaba, Queensland, specializes in retail and commercial printing. They provide a variety of print products, including business cards, flyers, signage, and personalized gifts. Despite their robust product offerings and commitment to fast shipping and money-back guarantees, they faced challenges in effectively showcasing their diverse services online and providing a seamless customer journey from product selection to purchase.

Goals

The goal was to transform Print Local's online ordering system by enhancing the visibility and accessibility of their services while ensuring a smoother customer experience. This included minimizing complexities in order placement, improving the clarity of product categories, and facilitating easier uploads for customer artworks.

The solution

Solution Overview

CMSMART delivered a comprehensive improvement to Print Local’s online ordering experience. By refining the catalog structure, we enabled customers to easily navigate through products based on their needs. The addition of new features, like an online design tool and streamlined ordering flow, facilitates a quicker and more efficient purchasing process.

Implementation Approach

The implementation was executed in well-defined phases including assessment of existing systems, strategic planning, design overhaul, and rollout of the new features. Each phase involved collaboration with Print Local to ensure alignment with their operational workflows.

What was built

  • Optimized online ordering with clear product categories
  • Enhanced product configuration options for a personalized experience
  • Artwork upload capabilities aligned with production needs
  • Incorporated online design options for user convenience

How it fits the order workflow

This transformation aligns seamlessly with Print Local’s operational workflow, facilitating a clear path from quotation through to proofing, production, and fulfillment. Customers can expect a more organized and responsive service overall, enabling Print Local to maintain its commitment to quality and quick service delivery.

Outcome

The enhanced website structure allowed for improved discoverability of services and a more intuitive ordering experience. Customers experienced reduced friction when selecting options and submitting artwork, ultimately leading to a more satisfying process for ordering business stationery and personalized items. Overall, CMSMART’s contributions significantly elevated Print Local’s online capabilities.

What the workflow covers

  • Clearer service discovery

    Customers can navigate a broad catalog—business stationery, signage, personalised gifts, and consumables—without getting lost, leading to a smoother buying experience.

  • Faster ordering with fewer steps

    Streamlines the journey from browsing to checkout so customers can place orders quickly, while your team spends less time guiding basic selections.

  • More consistent product options

    Standardises how variations are presented (sizes, finishes, add-ons), reducing confusion and preventing incomplete orders that slow down production.

  • Reduced admin workload

    Cuts repetitive manual follow-ups by making order details clearer and enabling automatic customer updates at key stages.

  • Improved handoff to production

    Organises order information so production-ready details are easy to find, helping the team move from order to making with fewer delays.

  • Better fulfilment coordination

    Supports a consistent approach for shipping and in-store operations, helping dispatch stay organised during busy periods.

  • Higher customer confidence

    Customers receive clearer guidance and updates, reinforcing trust—especially important for personalised items and time-sensitive signage or promo orders.

  • Actionable reporting visibility

    Adds lightweight reporting so you can see what’s selling across major categories and improve decisions around promotions, stock, and staffing.

What clients say

Ordering feels much easier for customers

The categories and product paths are clearer, so customers can find what they need without calling us to ask where things are. It’s made the storefront feel more professional.
techmelodic

Great fit for a mixed catalog (print + gifts + signage)

We sell a wide range of items and this setup handles that variety well. The experience stays consistent even across very different products.
jorgent

Less back-and-forth on order details

We’re getting cleaner order information and fewer clarification messages. That saves time and helps us move into production faster.
kevfulford

Strong foundation, needs a little tailoring

The structure is solid, but we still needed minor adjustments to match our internal steps and naming. Once tuned, it runs smoothly and saves admin time.
coyotewp

Notifications improved customer expectations

Customers receive timely updates and we’ve noticed fewer follow-up questions. It helps set expectations and keeps orders moving smoothly.
moeb

Questions about this project

It’s designed for print and promo businesses selling many product types—business cards, flyers, signage, personalised gifts, and consumables—who want a clearer catalog and a smoother ordering experience. If you need hands-on setup, a Pro plan helps with faster onboarding and support.

No. Most stores can add this as an improvement layer: tidier categories, clearer product flows, and better customer updates without a full rebuild. A Pro plan is useful if you want guided rollout and best-practice structure from day one.

Yes. The workflow is built around mixed catalogs where some items are straightforward (like flyers) and others are personalised (like mugs, tumblers, or custom signage options). Pro support can help you map variations and keep the buying steps simple.

By standardising product options, improving category clarity, and using consistent order information fields so staff receive the details they need the first time. With a Pro plan, you can add extra checks and alerts for edge cases.

It can automate key messages like order confirmation and status updates so customers know what’s happening without calling or emailing. Pro users can customise message timing and templates to match your brand voice.

Yes. It can align order handling with dispatch steps so shipping and pickup orders follow consistent internal routines. If you want deeper carrier rate/label automation, a Pro plan is recommended for smoother setup and testing.

If your process includes artwork submission and proofing, this workflow can be adapted to support clear handoffs and reminders. Where your requirements are more complex, Pro support helps design a dependable approval path.

Yes. A reporting view can highlight order trends by category (printing, signage, gifts, consumables) and help spot operational pressure points. Pro plans are helpful if you want tailored reporting for your management routine.

It supports a clean checkout and payment-ready ordering flow, with optional steps to align payment status with fulfilment readiness. Pro users typically benefit from assistance verifying payment and order-status logic end-to-end.

Timing depends on how many categories and product variations you have, and whether you want customer accounts, notifications, and reporting enabled. Many stores start with a simple rollout and expand. A Pro plan can speed up setup and reduce rework.

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