Corporate & B2B portals

Enhancing Online Presence and Ordering Experience for Express Digital Printing

PRINTIPA is a modern express digital printing company specializing in both sheetfed and large-format printing services. With offerings that extend to business cards, brochures, flyers, and a range of finishing services, their goal is to deliver quality products while emphasizing speed and efficiency. To enhance their online presence and streamline the customer ordering journey, CMSMART provided a comprehensive solution that improved service discoverability and simplified the ordering process. By enabling features for clearer categorization of products, online design support, and a more intuitive workflow for submitting orders, CMSMART helped PRINTIPA transform its ecommerce capabilities into a user-friendly, efficient platform that meets customer needs effectively.

See our servicesRead the related guides
Enhancing Online Presence and Ordering Experience for Express Digital Printing - project preview

The challenge

PRINTIPA is an express digital printing company known for its ability to provide high-quality sheetfed and large-format printing services. Their diverse product range includes business cards, brochures, flyers, and various finishing options. However, they faced challenges in their online presence and customer ordering workflow. The need for a more structured catalog, combined with an efficient ordering process, was paramount to meet customer expectations.

The solution

Solution Overview

CMSMART partnered with PRINTIPA to enhance their digital platform, targeting the improvement of the customer journey from product discovery to order fulfillment. The solution encompassed an optimized catalog structure, clearer service categorization, and enhanced online ordering features, providing an easy access point for customers to place their orders.

Implementation Approach

The implementation commenced with an assessment of PRINTIPA’s existing website and customer interaction methodology. Following analysis, CMSMART designed a phased approach, which included refining the information architecture, developing user-friendly features, and conducting user testing to ensure the effectiveness of the new ordering process.

What was built

  • Improved online ordering system to facilitate seamless transactions.
  • Enhanced product configuration options to allow customers to personalize their orders easily.
  • Artwork upload and online design features to streamline the submission process.
  • Organized product categories for improved service discoverability.
  • Intuitive customer flow to reduce friction during the ordering process.

How it fits the order workflow

CMSMART’s solutions have been seamlessly integrated into PRINTIPA's workflow, supporting their processes from initial quote requests to final production and fulfillment. This transformed organization aligns well with PRINTIPA’s focus on speed and customer-centric service, enabling them to maintain their competitive edge in the digital printing market.

Outcome

The collaboration significantly improved the ordering experience for PRINTIPA’s customers. The enhanced platform not only facilitated a clearer understanding of service offerings but also reduced the manual steps involved in making purchases. Customers now enjoy a more efficient method to receive quotes, approve designs, and track order progress, which ultimately leads to greater satisfaction with PRINTIPA's services.

What the workflow covers

  • Faster service discovery

    Clearer grouping of print services and finishing options helps customers find the right product faster, reducing pre-sales questions and navigation friction.

  • Smoother ordering experience

    Guides customers through selection and ordering in a more intuitive flow, lowering abandonment and reducing incomplete order details.

  • More reliable option pricing

    Helps prevent common pricing issues with add-ons (such as lamination and binding), especially when customers change quantities or select finishing combinations.

  • Less manual back-and-forth

    Standardizes how information is collected so staff spend less time clarifying specs, chasing missing files, or re-confirming finishing requirements.

  • Clearer production handoff

    Improves internal readiness by organizing order details and supporting a structured print-data check step before production begins.

  • Customer confidence with updates

    Automated status notifications help customers feel informed from quote/confirmation through dispatch, improving trust for express turnaround work.

  • Better scaling for busy periods

    Makes it easier to handle more orders without adding extra admin effort, especially for high-variation products like posters, calendars, and multi-step bindings.

  • Fewer disputes and rework

    When options, prices, and status steps are consistent, there are fewer misunderstandings that lead to corrections, delays, or reprinting.

What clients say

Much clearer product discovery

Customers can understand our service categories faster and choose the right print product without calling for basic guidance. It made the storefront feel more structured and professional.
Jerome Abayasinghe

Ordering flow feels more reliable

The process from quote-style inquiry to confirmed order is easier to follow, and fewer orders arrive with missing specs. That saves time for both customers and our team.
fredrickson

Better communication during production

Status updates are more consistent, so customers know what’s happening after they submit files and we perform the print-data check. That improved trust and reduced follow-up messages.
patrich

Finishing options are easier to manage

We sell multiple finishing services and the workflow helped us present options more clearly and reduce confusion during ordering—especially for items with extra steps like binding and lamination.
jcpennys7

Good foundation, needs tailoring for complex pricing

Overall it improved the customer journey and organization, but we still needed a bit of configuration to match our exact pricing behavior for some options and quantity tiers.
medimagery

Questions about this project

It fits print and finishing businesses that handle many variations—sheetfed and large-format products, bindings, lamination, and packaging—where customers need clearer options and a smoother ordering path.

It can be configured to support a more structured artwork handoff and approval steps, aligned with print-data checks. Exact upload/approval behavior depends on how your store is set up and may require configuration.

Yes. You can group offerings such as bindings, calendars, flyers/posters, stationery, and large-format products so customers discover services faster and staff spend less time guiding people to the right product.

Yes. It’s designed around a practical print-house flow: customer request/quote, confirmation, production readiness checks, and dispatch updates. A paid plan is recommended if you need reliable monitoring and faster support.

It’s built to make finishing options easier to choose and to reduce pricing confusion when options are added. For special rules (per-unit charges, exceptions, or tiered option pricing), a paid plan helps with safer rollout and verification.

That’s a key goal. The workflow supports consistent calculations as customers adjust quantities and selections, helping prevent misquotes and reducing the need for manual corrections.

Yes. By standardizing product options, order details, and status updates, it reduces copy/paste errors and missing information—especially important when orders include multiple finishing steps.

Yes. It’s suited to a workflow where orders move from production to packing and dispatch, with clear internal handoffs. You can tailor it to your delivery partners and your packing standards.

A working online catalog (or product list), your main product groups, option rules (e.g., lamination pricing behavior), and your preferred fulfillment steps. If you want automated notifications, you’ll also need an email sending method.

Review pricing rules when you add new products/options, and periodically check notifications and order statuses. A paid plan is recommended for dependable monitoring and priority help if something stops updating.

Related tutorials

More corporate print portals tutorials →
Stacks of printed cards and paper ready for bulk orders
Product Personalization

Managing Bulk and Recurring Corporate Print Orders: Cards, Labels, and Documents

Printcart dashboard orders list for managing company print orders
Product Personalization

How to Set Up a Corporate Printing Portal for Company Merch and Gifts

Plain white gift box on a marble surface for corporate gifting
Print Workflow Automation

Corporate Gifting Campaigns: Planning, Approval, and Fulfillment

More corporate & b2b portals case studies

Enhanced Online Ordering Experience for Custom Print Products - project preview
Corporate & B2B portals

Enhanced Online Ordering Experience for Custom Print Products

CMSMART recognized the need for an improved online presence and ordering flow for a print product business. The client offers a wide range of services, including business cards, flyers, posters, plans, and signage. By streamlining their online ordering process, CMSMART helped the client enhance product discoverability and provide a seamless customer journey. Customers can now easily navigate through clearer service categories, upload artwork, and select product configurations with reduced friction, resulting in a significantly enhanced online experience.

Read the case study →
Enhancing Customer Journey and Ordering Experience for Custom Products - project preview
Corporate & B2B portals

Enhancing Customer Journey and Ordering Experience for Custom Products

The client specializes in delivering high-quality custom products, including business cards, posters, and banners. Their service-oriented approach emphasizes an effortless customer journey from selecting products to artwork submission and production. CMSMART played a crucial role in refining their online presence by improving the catalog structure and enhancing the ordering flow, thus enabling customers to easily navigate their offerings and submit designs.

Read the case study →
Improving Customer Experience for Print Products with Streamlined Online Ordering - project preview
Corporate & B2B portals

Improving Customer Experience for Print Products with Streamlined Online Ordering

In today’s competitive landscape, a seamless online presence is imperative for businesses in the printing industry. Our client specializes in offering a variety of print products and services, such as business cards, flyers, and custom signage. Cmsmart recognized the need to enhance their service discovery and ordering efficiency. By implementing a tailored solution, we improved their online ordering process and facilitated easier product personalization. Our efforts helped to simplify the customer journey from browsing to final purchase, ultimately providing a superior user experience.

Read the case study →

Want a store like this?

Start with a free Printcart account, or see how our services can set it up for you.

Create free account →
Enhancing Online Presence and Ordering Experience for Express Digital Printing | Printcart