Corporate & B2B portals

Enhancing Online Ordering and Portfolio for Print Services

In the competitive landscape of print services, businesses like DSB Print Service aim to streamline their customer ordering processes and enhance their online presence. Recognizing these needs, CMSMART laid the groundwork for DSB Print Service to create a user-friendly online platform that caters to those seeking custom printing solutions. By improving their product catalog structure and simplifying the customer journey, CMSMART enabled easier service discovery and faster order placements. Clients can conveniently submit their design files and specifications for various print products, including business cards, posters, and signage. This transformation not only improved operational efficiency but also positioned DSB Print Service as a reliable partner for quality printing solutions.

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The challenge

Background and Context

DSB Print Service operates in a highly demanding sector where quick, reliable services for custom print solutions are paramount. Businesses and individuals alike require an efficient means to access printing services for a variety of products, including business cards, flyers, posters, and signage. This necessitates a seamless customer journey that enables easy ordering and support for design files.

Goals

The primary goal was clear: enhance the online experience for customers looking to order custom print services. DSB Print Service needed to streamline their service offerings and facilitate the entire customer journey from selection to order fulfillment. The company sought to create an intuitive online platform that would allow users to navigate effortlessly and submit their design needs.

The solution

Solution Overview

CMSMART worked closely with DSB Print Service to redesign their online presence, implementing a range of enhancements that optimized the customer experience. The improvements focused on creating a structured catalog of printing services and enabling a straightforward ordering process. By prioritizing usability, the new platform made it easier for customers to explore available products and select desired options.

Implementation Approach

The implementation involved multiple phases designed to ensure that all aspects of the ordering process were thoroughly addressed:

  • Phase 1: Evaluating existing processes and identifying areas needing improvement.
  • Phase 2: Developing a structured catalog of print services to facilitate service discovery.
  • Phase 3: Building a customer-friendly interface that supports easy navigation and ordering.
  • Phase 4: Testing and refining the platform based on user feedback to enhance usability.

What was built

The upgraded platform includes:

  • Improved online ordering capabilities for various print services.
  • Structured product catalog that clearly outlines available options.
  • Dieted artwork upload features, allowing customers to submit designs conveniently.
  • Online configuration tools that assist in customizing print orders.
  • A streamlined customer flow that guides users from initial interest to confirmation of order.

How it fits the order workflow

With the enhanced platform, DSB Print Service can now seamlessly guide clients through the ordering process: customers receive immediate access to a variety of print products, followed by options to upload their proof or design files, and subsequently see their orders move into production and fulfillment stages with reduced friction. This fully integrated workflow results in better service delivery and customer satisfaction.

Outcome

The collaboration between CMSMART and DSB Print Service led to significant improvements in their online ordering experience. Customers can now discover services with ease, submit artwork, and finalize orders more efficiently than ever before. Overall, the transformation not only improved operational workflows but also provided a solid foundation for DSB Print Service to establish itself as a trusted partner in the printing industry.

What the workflow covers

  • Faster order placement

    Customers can find services quicker and place orders with fewer steps, reducing friction and increasing completed checkouts for custom print products.

  • Cleaner catalog experience

    A structured product catalog makes it easier to browse and compare print options, helping buyers choose correctly without needing extra support.

  • Fewer missing artwork files

    Guided file submission helps ensure artwork and order specifications arrive together, reducing delays caused by chasing attachments and clarifications.

  • More consistent order details

    Standardized selections for size, quantity, and finish reduce manual interpretation, cutting down errors that can lead to reprints or customer dissatisfaction.

  • Smoother proof-and-approval flow

    Optional steps for proof requests and approvals help you avoid starting production too early and give customers confidence that the final output matches expectations.

  • Better internal handoff

    A clear flow from order intake to production-ready details helps teams work faster and reduces missed steps during busy periods.

  • Improved customer communication

    Clear updates and next-step prompts lower “Where is my order?” messages and create a more professional buying experience.

  • Scales with your product range

    As you add new print services and variations, the same structured approach keeps ordering manageable without increasing admin work at the same pace.

What clients say

Ordering flow is much clearer

Customers can now navigate the print options without getting lost, and the steps feel straightforward from selection to confirmation. It reduced basic pre-order questions significantly.
phetmany

Great foundation, needs tailoring

The template is a strong starting point. We still needed to adjust wording and map our specific product options, but once tuned, it supported a more professional customer journey.
gstephens

Smoother handoff to production

Details are more consistent, so we spend less time interpreting notes and more time producing. The overall process feels more controlled and repeatable.
AACNJ

Artwork collection improved immediately

We used to spend time following up for missing files and specs. The guided upload and requirements helped us receive more production-ready requests from the start.
georlandio

Better structure for a growing catalog

The catalog organization made it easier to present multiple print services and variations. It’s simpler to maintain and easier for customers to discover what we offer.
uriateho

Questions about this project

Not necessarily. You can support guest ordering or account-based ordering depending on how you want to manage reorders and order history. A paid plan can help with more advanced tracking and reliability.

It guides customers to submit artwork along with key specs (size, finish, quantity) so production has what it needs. If you want stronger validation and storage controls, consider a paid plan setup.

It’s designed for print service providers offering custom products (e.g., business cards, posters, signage) who need a cleaner online ordering experience, structured product choices, and smoother design file collection.

Yes. The structure is intended to support configurable options. You’ll typically map your real product variations and naming so customers can choose correctly without contacting support.

It can be configured to include proof review steps and approval prompts before production. For more robust notifications, reminders, and audit history, a paid plan is recommended.

That’s a primary goal—standardized fields and guided steps help reduce missing specs or files. You can also add required checks to prevent incomplete submissions.

You’ll typically need dependable hosting, a way to send email notifications, and a place to store customer artwork. A paid plan helps with stability, monitoring, and priority support.

If your catalog is already organized, setup can be quick. If you need to restructure categories and options, it may take longer to define products, wording, and internal handoffs.

Yes. A structured catalog and consistent ordering flow are helpful for B2B buyers who want repeatable specs. You can tailor wording and steps for quotes, purchase orders, or reorders.

It’s a proven template you can adapt. If you want help tailoring categories, messaging, proof steps, and internal handoffs, upgrade to a paid plan for priority assistance and ongoing improvements.

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