Corporate & B2B portals

Enhancing User Experience for Custom Mousepad E-Commerce Sales

Levely is an e-commerce retailer specializing in custom and pre-designed mousepads and desk accessories, catering both to consumers and B2B clients. With a focus on local production in the Netherlands, Levely offers a streamlined ordering process that allows customers to choose their desired products or create custom designs through an intuitive online design tool. CMSMART played a pivotal role in this transformation by enhancing the client's website architecture, resulting in improved navigation and service discoverability. By simplifying the ordering flow and facilitating easy artwork uploads, CMSMART has enabled Levely to better meet consumer and business needs, ultimately fostering greater customer satisfaction.

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Enhancing User Experience for Custom Mousepad E-Commerce Sales - project preview

The challenge

Context and Problem

Levely is an e-commerce retailer committed to delivering high-quality custom mousepads and related desk accessories. Operating out of the Netherlands, they emphasize in-house production, ensuring quality control and fast turnaround for both consumer and B2B orders. However, their initial online presence lacked an efficient structure, which resulted in a cumbersome ordering process for customers needing customized products.

Goals

The objective was to create a streamlined online platform that not only showcases the diverse product range but also simplifies the ordering process for end-users, from selection to artwork submission. This meant enhancing the user experience by improving navigation and service discovery on the website.

The solution

Solution Overview

CMSMART delivered a revitalized online ordering solution that enhanced the overall customer journey. This included a reorganized product catalog, making it easier for users to find what they need and understand the customization options available. Furthermore, the implementation of an online design tool facilitated a seamless process for customers wishing to upload their artwork directly.

Implementation Approach

The implementation process involved several high-level phases, starting with an analysis of the client's existing workflow and customer feedback. Following this, CMSMART developed a strategic plan to refine the website architecture and enhance functionality, focusing on user experience and the efficient management of product variants.

What was built

  • Improved online product configuration for custom mousepads and accessories.
  • Streamlined artwork upload functionality integrated into the shopping experience.
  • Enhanced online design tool that allows real-time previews for customers.
  • Clearly categorized product offerings to facilitate easier navigation.
  • Overall enhancement of the customer flow from selection to fulfillment, making the process more intuitive.

How it fits the order workflow

The enhanced ordering process aligns perfectly with Levely's operational workflow, allowing customers to receive immediate quotes, preview designs, and approve artworks before moving into production. This not only streamlines the process but also ensures customer satisfaction, with quicker turnaround times for various orders—be it for personalized gifts or bulk corporate merchandise.

Outcome

The collaboration led to significant improvements in service discoverability, enabling customers to quickly and easily locate products and submit custom designs. The friction experienced in the old ordering process has been reduced, leading to a smoother transaction experience. Customers now enjoy a more robust interaction with the brand, supported by a portfolio-ready structure that effectively showcases Levely’s unique offerings.

What the workflow covers

  • Fewer manual handoffs

    Reduces copy-paste work between order intake, artwork collection, proofing, and production—so your team spends less time on admin and more on fulfillment.

  • Cleaner custom order flow

    Separates custom artwork orders from standard purchases, preventing missed steps and making it easier to handle S/XL/XXL variants and different production requirements.

  • More reliable file access

    Improves consistency around customer uploads and exported proofs, helping prevent broken downloads and lowering the time spent troubleshooting file delivery issues.

  • Faster proof approvals

    Adds a structured approval step so customers can confirm the mock-up quickly, minimizing delays before printing begins—especially helpful for B2B and event deadlines.

  • Better customer communication

    Automatically sends timely updates (artwork received, proof ready, shipped), which reduces “what’s the status?” messages and builds trust in your turnaround time.

  • Improved B2B readiness

    Supports bulk ordering by capturing requirements clearly, enabling faster quoting, smoother approvals, and fewer back-and-forth questions about artwork and specs.

  • Fewer checkout mistakes

    Reinforces product and customization clarity, reducing incorrect selections and preventing avoidable rework—useful when customers are choosing size, design option, and upload method.

  • Operational visibility

    Creates a clear view of where each order stands (new, awaiting artwork, proof sent, approved, in production, shipped), making daily operations easier to manage.

What clients say

Fewer issues with customer files

We’ve seen fewer cases where files get lost or links don’t work. When something does go wrong, it’s easier to spot and correct quickly.
youngckz

Reduced back-and-forth on proofs

The approval flow is clearer now. Customers know when a preview is ready and what to do next, which keeps production moving on schedule.
ras2021

Ordering is much smoother for custom designs

Customers can upload artwork and move through the steps without confusion. Our team spends less time guiding people through the process and more time producing.
grafica2d3d

Better handling for bulk inquiries

B2B requests come in with the right details and the follow-up steps are consistent. It’s easier to quote and confirm mock-ups before printing.
riantraafi

Great foundation, needs tailoring

The template covers the core flow well, but we still needed a bit of customization to match our product options and how we want to communicate VAT and shipping details.
litehacker

Questions about this project

It’s designed for e-commerce sellers producing custom printed items (like mousepads) where customers upload artwork, approve proofs, and then you produce and ship—covering both consumer orders and B2B/bulk requests.

Yes. The workflow can separate standard items from custom artwork orders and apply different steps, messages, and internal handoffs. A paid plan helps if you want advanced rules and monitoring.

It can capture bulk request details, structure them for faster quoting, and trigger internal follow-ups and customer confirmations. You can also add steps for mock-up approval before production.

Basic setup can be done quickly once you define your order stages and messages. If you need tailored rules for sizes, proofs, bulk orders, or file export handling, expect additional configuration time.

Typically you’ll want your store platform, an email sender for notifications, and a place to store customer artwork securely. Some businesses also add a helpdesk or shared inbox for smoother support.

The workflow can add checks and fallback steps (like re-generating the file or re-sending a fresh download link). For higher reliability and faster troubleshooting, consider a paid plan with alerts.

Yes. You can include clear, automated reminders and pre-check prompts so customers submit print-ready artwork (e.g., correct format, bleed, and resolution) before production starts.

It organizes incoming files, keeps links and references consistent, and supports a smoother process for preview/proof steps. This reduces time spent chasing attachments and lowers the risk of missing files.

You can set rules that display or communicate VAT-inclusive/exclusive pricing in the right places for different customer types. If you need more advanced logic, a paid plan is recommended.

Community users can try the template without commercial support. If this workflow is business-critical (custom orders, proofs, production deadlines), a paid plan offers priority help and stability features.

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