Corporate & B2B portals

Enhancing the Online Ordering Experience for Print Services in Belgium

PrintPress, a long-established printing company based in Brussels, specializes in a diverse range of print products including business cards, flyers, large-format posters, and custom design services. Their customer journey incorporates an intuitive online ordering system, allowing clients to easily select products, upload artwork, and specify delivery options. CMSMART played a crucial role in improving PrintPress’s online presence by optimizing the product catalog structure for better discoverability and enhancing the ordering process. This included integrating more straightforward navigation for customers to access various printing options and streamlining the design upload functionality, thereby creating a more seamless experience from selection to fulfillment.

See our servicesRead the related guides
Enhancing the Online Ordering Experience for Print Services in Belgium - project preview

The challenge

The primary objectives were to enhance the user experience for customers ordering print products, minimize the friction often encountered during the ordering process, and showcase the broad range of services offered by PrintPress in a clear and organized manner.

The solution

Introduction

In the competitive realm of commercial printing, having a streamlined online presence is vital for attracting and retaining customers. PrintPress, a historical entity in Belgium's printing landscape, sought to revamp its online ordering system to better serve its clientele who demand efficiency and quality. The need for a more accessible platform that catered to a variety of print products including business cards, flyers, and custom merchandise was evident.

Solution Overview

CMSMART stepped in to elevate PrintPress's digital platform by redesigning aspects of the online ordering process. This transformation focused on creating a more intuitive interface that allowed users to easily navigate through product categories and understand the available options. Key enhancements included improved online payment integrations, clearer information on print specifications, and simplified artwork upload capabilities, making it easier for customers to have their designs printed.

Implementation Approach

The transformation project followed a series of high-level phases, starting with a comprehensive analysis of existing workflows and customer feedback. CMSMART then redefined the user journey, ensuring that every step—from product selection to final order confirmation—was efficient and customer-friendly. A meticulous design phase was conducted to ensure usability and aesthetic alignment with PrintPress’s brand identity.

What was built

  • Revamped online catalog structure for improved product discoverability.
  • Enhanced ordering process allowing for straightforward product selection and customization.
  • Integrated artwork upload functionality to streamline submissions of print-ready files.
  • Developed a clearer framework for service categories, aiding customers in decision-making.

How it fits the order workflow

With the newly optimized online interface, PrintPress effectively supported its customers at every stage of the ordering journey, facilitating steps from quote requests to proofs, production phases, and ultimately fulfillment. The integration of these solutions not only simplified the ordering process but also allowed PrintPress to showcase its diverse offerings more effectively, positioning itself strongly within the market.

Outcome

The outcome of these enhancements was a more efficient and user-centric online ordering experience. Customers could more easily navigate the site, find the services they needed, and submit their designs with less effort. The overall design and usability improvements led to faster order processing times and a noticeable increase in customer satisfaction.

What the workflow covers

  • Clearer product navigation

    Organizes categories and options so customers can find the right print product faster, reducing abandoned carts and “which product should I choose?” questions.

  • Faster ordering with fewer clicks

    Streamlines the path from selection to checkout, especially useful when customers order common items like business cards, flyers, posters, and stickers.

  • Smoother artwork submission

    Standardizes how files are collected, labeled, and shared internally, reducing missing artwork, incorrect versions, and manual chasing.

  • Fewer production delays

    Improves handoffs from order to production by making specifications, delivery method, and customer notes easier to see and act on.

  • Better customer communication

    Automatically sends confirmation and status messages so customers stay informed from payment to pickup/shipping, lowering inbound follow-up messages.

  • Supports express priorities

    Helps your team spot and route urgent items (like fast-turn posters or express stickers) so deadlines are met more consistently.

  • More consistent catalog quality

    Keeps naming, descriptions, and option structures consistent across many product types, which improves trust and reduces ordering errors.

  • Easier team coordination

    Creates a clearer workflow between sales, design assistance, and production so each order moves forward with fewer manual reminders.

What clients say

Artwork uploads are easier to manage

Customers now submit files more consistently, and internal follow-up is reduced. It’s easier to track what’s missing and move orders into production.
rkmorrison

Solid foundation, minor tailoring needed

The workflow is a strong starting point. We needed small adjustments to match our wording and a few special cases, but overall it improved day-to-day operations.
detamorfuse

Ordering feels much more straightforward

We were able to present product categories and options in a way customers understand quickly. It reduced confusion and made the ordering journey smoother.
mmde

Great for a broad print catalog

With many product types and options, consistency matters. This setup helped us structure items so customers can find what they need without bouncing around.
arun pandiyan

Better communication from checkout to fulfilment

Automatic messages and clearer steps helped customers know what happens next, especially for pickup versus shipping. We get fewer status questions.
mikdad

Questions about this project

Yes. You can set rules for pickup versus delivery so customers receive the right instructions and your team sees the correct fulfilment method. A paid plan is recommended if you want monitoring and reliable message sending.

It’s designed for print and design businesses that sell multiple product types online (cards, flyers, posters, stickers, apparel, gifts) and want a smoother ordering flow with clearer categories, uploads, and customer updates.

Yes. You can standardize the upload step, request missing information early, and route files to the right place. For more advanced checks and exceptions handling, a paid plan is the safer choice.

Not necessarily. In many cases you can keep your current pages and apply improvements to categorization, option naming, and upload/confirmation messaging. If you want deeper changes, allow time for testing.

A basic setup can be done quickly, but a proper rollout includes testing product categories, upload flow, and customer messages. Plan extra time if you have many product options and fulfilment rules.

Yes, once configured. You can automate confirmation messages and follow-ups, including “ready for pickup” or “shipped” updates. For higher deliverability and tracking, pair it with a paid plan and a proper email service.

Yes. You can add a branch for design requests, collect briefs, and notify customers about proof/approval steps. If you want multi-step approvals and reminders, a paid plan is recommended.

Yes. You can flag priority items and trigger faster internal handoffs and customer updates, so urgent orders don’t get stuck in the standard queue. A paid plan helps with reliability under time pressure.

It can support payment follow-ups and internal reminders so unpaid orders don’t move forward by mistake. Exact payment connections depend on your checkout setup; a paid plan helps when you need stable, always-on automation.

Have your main categories, key products, upload requirements, pickup/shipping rules, and standard customer messages ready. If you want ongoing monitoring and fewer interruptions, consider a paid plan.

Related tutorials

More corporate print portals tutorials →
Stacks of printed cards and paper ready for bulk orders
Product Personalization

Managing Bulk and Recurring Corporate Print Orders: Cards, Labels, and Documents

Printcart dashboard orders list for managing company print orders
Product Personalization

How to Set Up a Corporate Printing Portal for Company Merch and Gifts

Plain white gift box on a marble surface for corporate gifting
Print Workflow Automation

Corporate Gifting Campaigns: Planning, Approval, and Fulfillment

More corporate & b2b portals case studies

Enhanced Online Ordering Experience for Custom Print Products - project preview
Corporate & B2B portals

Enhanced Online Ordering Experience for Custom Print Products

CMSMART recognized the need for an improved online presence and ordering flow for a print product business. The client offers a wide range of services, including business cards, flyers, posters, plans, and signage. By streamlining their online ordering process, CMSMART helped the client enhance product discoverability and provide a seamless customer journey. Customers can now easily navigate through clearer service categories, upload artwork, and select product configurations with reduced friction, resulting in a significantly enhanced online experience.

Read the case study →
Enhancing Customer Journey and Ordering Experience for Custom Products - project preview
Corporate & B2B portals

Enhancing Customer Journey and Ordering Experience for Custom Products

The client specializes in delivering high-quality custom products, including business cards, posters, and banners. Their service-oriented approach emphasizes an effortless customer journey from selecting products to artwork submission and production. CMSMART played a crucial role in refining their online presence by improving the catalog structure and enhancing the ordering flow, thus enabling customers to easily navigate their offerings and submit designs.

Read the case study →
Improving Customer Experience for Print Products with Streamlined Online Ordering - project preview
Corporate & B2B portals

Improving Customer Experience for Print Products with Streamlined Online Ordering

In today’s competitive landscape, a seamless online presence is imperative for businesses in the printing industry. Our client specializes in offering a variety of print products and services, such as business cards, flyers, and custom signage. Cmsmart recognized the need to enhance their service discovery and ordering efficiency. By implementing a tailored solution, we improved their online ordering process and facilitated easier product personalization. Our efforts helped to simplify the customer journey from browsing to final purchase, ultimately providing a superior user experience.

Read the case study →

Want a store like this?

Start with a free Printcart account, or see how our services can set it up for you.

Create free account →
Enhancing the Online Ordering Experience for Print Services in Belgium | Printcart