Enhancing Online Ordering and Custom Product Experience for Print Services

At Amart - SpeedyDigitalPrint, the focus is on delivering quality printing services for business cards, flyers, and other print products. The client aimed to enhance their online presence, allowing customers to easily navigate service categories, upload designs, and place orders efficiently. Cmsmart played a pivotal role in reshaping their eCommerce platform, improving service discoverability, and streamlining the order process to create a seamless customer experience.

The challenge

Context

Amart - SpeedyDigitalPrint specializes in offering a wide range of print services including business cards, promotional materials, and custom print products. They were facing challenges with their online ordering system which was cumbersome and uninviting for their customers. The objective was to create a more user-friendly interface that would facilitate easier product discovery and improve the overall customer journey.

Goals

The primary goal was to develop a comprehensive online printing solution that allowed users to find products effortlessly, upload their designs with ease, and navigate through categories without confusion. The client sought to maximize the potential of their eCommerce platform to boost user engagement and streamline order fulfillment.

The solution

Solution Overview

In collaboration with Cmsmart, Amart implemented a robust eCommerce framework that improved the structure and layout of their product catalog. This included clear categorization of services, advanced customization options for products, and efficient artwork upload capabilities. As a result, the workflow significantly reduced customer friction during the selection and ordering processes.

Implementation Approach

The implementation involved multiple phases focusing on user interface adjustments, integration of intuitive design tools, and enhanced backend systems to support the new features. A customer-centric approach ensured that each phase addressed feedback from end-users, resulting in enhanced satisfaction.

How it fits the order workflow

The integrated system supports Amart - SpeedyDigitalPrint's workflow from initial quotes through to proofing, production, and fulfillment. By investing in a streamlined online setup, they are now able to meet increasing customer demands while ensuring quality and efficiency in their printing operations.

Outcome

The outcome of this collaboration was a cohesive online experience that not only improved the discoverability of services but also simplified the overall ordering process. Customers could now effortlessly navigate through options, customize their products, and submit designs with confidence. This led to an enriched customer journey, positioning Amart as a competitive player in the eCommerce print services market.

What the workflow covers

Faster online ordering

Reduces friction in the buying process so customers can find print services quickly, choose options, upload artwork, and place orders with fewer steps.

Clearer service categories

Improves how products are grouped and presented, helping customers discover the right print items without confusion or excessive browsing.

Fewer artwork errors

Encourages consistent file submission and better attachment of designs to the correct items, reducing missing files and production delays.

Smoother proofing handoff

Supports a more organized path from artwork received to proof requests and customer approvals, lowering the chance of missed steps.

More consistent customer updates

Keeps buyers informed throughout ordering, proofing, and fulfillment, which reduces “where is my order?” inquiries and builds trust.

Less manual coordination

Helps your team spend less time on repetitive follow-ups and status checks, freeing time for quality control and production.

Scales with order volume

Makes it easier to handle busy periods by standardizing order intake and communication, even as product variety and customization grow.

Better operational visibility

Creates a more trackable flow from order to fulfillment, so it’s easier to spot bottlenecks and keep turnaround times on target.

What clients say

Ordering feels much simpler for customers

The storefront flow is clearer and customers can get to the right product faster. We’ve seen fewer questions during checkout and fewer incomplete orders.

alirezamemar

Great foundation, needed small tweaks for our workflow

It covered the main steps well, but we adjusted a few details to match how we handle proofs and internal routing. After that, it ran smoothly.

theiqbalpk

Better communication through proofing and delivery

Customers get updates at the right moments, so we’re not answering the same status questions repeatedly. The process feels more predictable.

Jeanette Kwok

Artwork submission is finally organized

Files are being provided in a more consistent way and it’s easier for the team to match artwork to the correct item. That alone saved a lot of time.

Brandon Kennedy

Improved experience for custom print products

Customization options are presented more cleanly, which helps customers choose what they need without confusion. It feels more professional end-to-end.

ncolombo

Questions about this project

It’s ideal for print shops and online print services selling customizable items like business cards, flyers, brochures, and other made-to-order products. It focuses on smoother ordering, artwork upload, and customer communication. A paid plan is recommended if you need monitoring and priority help.

It supports a typical print buying flow: browse categories, select options, upload artwork, place an order, receive confirmations, move into proofing/approval, then production and fulfillment. You can adapt the steps to match how your team works. Pro plans help keep everything running reliably.

Yes. The workflow is designed around structured product options so customers can choose variations more clearly and submit orders with fewer mistakes. If your catalog is complex, a paid plan makes it easier to fine-tune rules and notifications.

It can support a proofing stage by triggering customer updates and internal handoffs when artwork is received or changes are requested. If you need a more formal approval log and reminders, a Pro plan is typically the better fit.

It encourages cleaner file submission and makes it easier to connect artwork to the correct order and item, so your team spends less time chasing missing details. For advanced checks and alerts, consider a paid plan.

You can configure the storefront experience to make reordering easier through clearer product organization and repeat-friendly listings. If you want deeper automation for repeat customers and routing rules, Pro support is recommended.

Yes. It can be used for individual shoppers and business clients, including repeat ordering and standard products. For B2B-specific rules like purchase orders or account-based pricing, a paid plan helps with more robust configuration.

You can add checkpoints and alerts so your team knows when an order needs attention. For dependable monitoring, faster troubleshooting, and priority support, upgrading to a paid plan is strongly recommended.

Customers can receive messages at key points like order received, artwork needed, proof ready, approved, and shipped/ready for pickup. You can customize wording and timing; paid plans help ensure higher deliverability and stability.

Have your product categories, option lists (paper/finish/quantity), basic order statuses, and file upload expectations ready. Clear internal steps for proofing and production also help. Paid plans reduce setup time with guided assistance.

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Enhancing Online Ordering and Custom Product Experience for Print Services

The challenge

Context

Goals

The solution

Solution Overview

Implementation Approach

What was built

How it fits the order workflow

Outcome

What the workflow covers

What clients say

Questions about this project

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