Enhanced Online Print Ordering Experience with Improved Catalog Structure

The Proprint group revolutionizes the online printing landscape by enabling customers to order various print materials in real-time at optimal prices. With a focus on user-friendly access to printing services like business cards, flyers, and signage, their platform facilitates a seamless ordering experience. Cmsmart played a pivotal role in enhancing Proprint's online presence by simplifying the ordering workflow, making it easier for customers to discover and select services. Our team helped to restructure their catalog for intuitive navigation, implement an efficient order flow, and incorporate features for uploading designs, ultimately facilitating a clear customer journey and boosting conversion potential.

The challenge

Context and Challenges

The Proprint group, specializing in a wide range of print products such as business cards, flyers, and signage, sought to enhance their online ordering process. The challenge was to create a platform that allowed customers to easily discover services and seamlessly complete their print orders. The existing system lacked clarity and required multiple steps, which could discourage potential customers.

Goals

The primary goal was to implement a user-centric solution that significantly improved the customer journey from discovering products to placing orders. Proprint needed to simplify the workflow, enhance service visibility, and enable quick design uploads and online design options.

The solution

Solution Overview

Cmsmart provided a comprehensive solution aimed at redefined service discovery and ordering efficiency. By restructuring the product catalog, we made it easier for customers to navigate through different categories. The implementation of a streamlined order flow reduced friction in the ordering process, allowing users to confidently submit their artwork and finalize purchases with ease.

Implementation Approach

The implementation process involved several high-level phases, starting with understanding Proprint’s unique challenges and objectives. We then worked on restructuring the product catalog, enhancing the online ordering flow, and incorporating effective design upload options. Monitoring usability ensured the solutions met customer needs and improved overall user experience.

How it fits the order workflow

The transformed ordering experience fits seamlessly into Proprint's workflow, allowing customers to move from quote requests to proofing, artwork submission, production, and final fulfillment with minimal friction. The improvements not only streamline operations but also bolster Proprint's competitive edge in the online printing market.

Outcome

As a result of these enhancements, customers experienced a more intuitive ordering journey that improved service discoverability and reduced manual steps in the product selection process. The new portfolio structure showcased Proprint's offerings effectively, contributing to better user engagement and satisfaction.

What the workflow covers

Faster service discovery

A clearer catalog structure helps customers quickly find the right print product and understand what to order without getting lost in too many clicks.

Smoother end-to-end ordering

Reduces friction between selecting a product, configuring options, and completing checkout—supporting a cleaner journey from interest to purchase.

Cleaner artwork collection

Guided upload steps reduce missing files, unclear instructions, and last-minute surprises—making proofing and production handoffs easier.

Better conversion readiness

A more confident buying experience can help reduce drop-offs by making prices, options, and next steps easier to understand.

Fewer manual follow-ups

Collecting key order details and artwork earlier reduces back-and-forth messages and minimizes the time your team spends chasing information.

Consistent customer communication

Supports reliable confirmations and status updates so customers know what happens next—from order submission through proofing and fulfillment.

Scalable operations for growing catalogs

As you add products and variations, structured categories and a repeatable order flow help maintain a consistent experience without constant rework.

Easier payment completion

A streamlined checkout experience, paired with the right payment method, helps customers finish payment faster and reduces manual payment handling.

Questions about this project

It’s ideal for print businesses and service providers that sell multiple product types online and need easier browsing, clearer product options, and a smoother order journey from selection to payment and file submission.

Yes. It focuses on clearer categories and a more intuitive catalog flow, so customers can discover services quickly and understand what to choose. A Pro plan helps you iterate faster with monitoring and priority support.

Yes. The structure is designed for multiple product lines and configurable options. You’ll likely want to align naming, categories, and option sets to your catalog for the best customer experience.

You can adapt the flow to offer online design or “request design help” steps. If you need advanced tailoring to match your internal proofing process, a paid plan is the easiest path.

Yes. The workflow includes a guided upload step to reduce missing files and unclear instructions. For higher-volume stores, a Pro plan is recommended for stability and better oversight.

Basic setup is fast, but aligning catalog categories, product options, and customer messaging can take additional time. If you want guided setup, testing, and ongoing improvements, choose a paid plan.

Not always, but most businesses see the biggest gains when they tidy categories, standardize product options, and simplify navigation. The workflow supports gradual improvements without a full rebuild.

Free usage is self-serve. For business-critical stores, a Pro plan is recommended for priority help, monitoring, and faster troubleshooting as your catalog and ordering needs evolve.

In most cases, yes—by clarifying choices upfront and collecting artwork earlier. Adding automated confirmations and reminders can further cut follow-ups; Pro plans are helpful for scaling this.

It is designed to make checkout steps clearer and can be adapted to your preferred payment gateway. Payment providers may require separate accounts and fees; Pro support helps ensure a smoother rollout.

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Enhanced Online Print Ordering Experience with Improved Catalog Structure

The challenge

Context and Challenges

Goals

The solution

Solution Overview

Implementation Approach

What was built

How it fits the order workflow

Outcome

What the workflow covers

Questions about this project

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