Corporate & B2B portals

Improving Online Ordering and Service Discoverability for Print Business

This case study highlights the transformation of an online platform focused on custom print services. By enhancing their catalog structure and streamlining the ordering journey, we significantly improved the user experience for customers seeking business cards, flyers, and other print products. Our collaboration resulted in a clearer service discovery pathway, allowing clients to easily navigate and find products that meet their needs, thus enabling a seamless buying process.

See our servicesRead the related guides
Improving Online Ordering and Service Discoverability for Print Business - project preview

The challenge

Background

The client operates in the print services sector, providing a diverse range of products including business cards, flyers, and signage. With increasing competition in the online print market, the client sought to enhance its digital presence and the user experience on their platform.

The Challenge

With a cluttered catalog and a complicated ordering process, customers often faced barriers that slowed down their purchasing decisions. Additionally, the previous system lacked efficient means for users to discover services and products that matched their needs, resulting in potential lost sales.

Goals

The primary objectives were to simplify the ordering flow, enhance service discoverability, and improve the overall user experience on the website. Achieving these goals would help the client increase customer satisfaction and boost sales in an increasingly digital marketplace.

The solution

Solution Overview

In collaboration with the client, we devised a comprehensive strategy that optimized the website's structure and the customer journey. This included streamlining the ordering process, creating clearer product categories, and implementing features that allowed customers to upload designs easily.

Implementation Approach

The implementation was structured in high-level phases:

  • Phase 1: Assessment of the existing platform and user flows.
  • Phase 2: Redesigning the catalog structure to optimize user experience.
  • Phase 3: Integrating enhanced features for product configuration and artwork submission.
  • Phase 4: Testing the new workflows with real users and refining based on feedback.

What was built

  • Enhanced online ordering experience, simplifying the steps to complete purchases.
  • Improved product configuration options, allowing for greater customization.
  • Simplified artwork upload processes, reducing friction for users.
  • Developed clearer categorization of services, facilitating easier navigation and quicker service discovery.
  • Streamlined customer flow on the site to minimize abandonment rates.

Outcome

Outcomes

The improvements led to a much more intuitive platform that reduced customer friction during the ordering process. As a result, clients were able to navigate the site easily, discover the services offered without confusion, and complete their purchases swiftly. This transformation positioned the client favorably against competitors in the online print market.

Conclusion

This project exemplifies how focused improvements in website structure and user experience can significantly enhance an ecommerce platform's efficiency and customer satisfaction, contributing to sustained business growth in the competitive print services industry.

What the workflow covers

  • Faster service discovery

    Clearer categories and navigation help customers quickly find the right print service without digging through a cluttered catalog.

  • Smoother ordering journey

    Removes unnecessary steps and confusion so customers can configure products and place orders with less friction.

  • Fewer errors on custom options

    Standardizes option choices and order details so your team receives cleaner specifications, reducing rework and misunderstandings.

  • Simplified artwork collection

    Improves how designs and files are submitted, making it easier to gather what production needs and reducing time spent chasing missing files.

  • Better internal handoffs

    Routes order details to the right people at the right time (sales, prepress, production), preventing delays caused by manual forwarding.

  • Consistent customer notifications

    Auto-sends confirmations and status updates so customers feel informed, cutting “what’s next?” emails and building trust.

  • Lower abandonment risk

    A clearer catalog and a simpler checkout path reduce the chances customers drop off mid-order—especially for configurable print products.

  • More predictable operations

    Creates repeatable ordering and proofing steps so your workflow scales better during busy periods without adding as much admin work.

Questions about this project

It’s designed for print businesses offering customizable products (business cards, flyers, signage, and similar) that want a clearer catalog and a smoother online ordering journey with fewer manual follow-ups.

Yes—this template is meant to support product configuration and clear option presentation. You’ll typically map your key options to consistent labels so customers see fewer confusing choices.

It supports a cleaner path from browsing categories to configuring a product, submitting artwork, placing an order, and receiving confirmations and status updates—so customers don’t get stuck or abandon.

No. Many businesses start by improving the catalog structure and the “handoff” steps (confirmation, artwork collection, internal routing). A paid plan can help you roll changes out reliably and monitor results.

It can guide customers to submit files in a consistent way, collect the necessary details, and notify your team for review. If you use a paid plan, you’ll also get stronger monitoring for missed uploads.

Yes, you can set up automated confirmations and progress updates. You may need an email sending service or SMS provider. A paid plan is recommended for dependable delivery and easier troubleshooting.

Typically: your product categories, common configuration options, order stages, who receives internal notifications, and the wording for customer messages. If you already have templates for proofs, include those too.

Yes. It works well for repeat ordering when categories are easy to navigate and the order handoff is predictable. You can also add internal notes and routing rules for account-specific handling.

That’s a common result when status updates are consistent and timely. You can tailor messages to your stages (proofing, production, shipping/pickup) so customers know what to expect.

You can add daily/weekly summaries and exception alerts (missing artwork, stalled approvals, failed payments). A paid plan is best if you want dependable reporting, history, and priority support.

Related tutorials

More corporate print portals tutorials →
Stacks of printed cards and paper ready for bulk orders
Product Personalization

Managing Bulk and Recurring Corporate Print Orders: Cards, Labels, and Documents

Printcart dashboard orders list for managing company print orders
Product Personalization

How to Set Up a Corporate Printing Portal for Company Merch and Gifts

Plain white gift box on a marble surface for corporate gifting
Print Workflow Automation

Corporate Gifting Campaigns: Planning, Approval, and Fulfillment

More corporate & b2b portals case studies

Enhanced Online Ordering Experience for Custom Print Products - project preview
Corporate & B2B portals

Enhanced Online Ordering Experience for Custom Print Products

CMSMART recognized the need for an improved online presence and ordering flow for a print product business. The client offers a wide range of services, including business cards, flyers, posters, plans, and signage. By streamlining their online ordering process, CMSMART helped the client enhance product discoverability and provide a seamless customer journey. Customers can now easily navigate through clearer service categories, upload artwork, and select product configurations with reduced friction, resulting in a significantly enhanced online experience.

Read the case study →
Enhancing Customer Journey and Ordering Experience for Custom Products - project preview
Corporate & B2B portals

Enhancing Customer Journey and Ordering Experience for Custom Products

The client specializes in delivering high-quality custom products, including business cards, posters, and banners. Their service-oriented approach emphasizes an effortless customer journey from selecting products to artwork submission and production. CMSMART played a crucial role in refining their online presence by improving the catalog structure and enhancing the ordering flow, thus enabling customers to easily navigate their offerings and submit designs.

Read the case study →
Improving Customer Experience for Print Products with Streamlined Online Ordering - project preview
Corporate & B2B portals

Improving Customer Experience for Print Products with Streamlined Online Ordering

In today’s competitive landscape, a seamless online presence is imperative for businesses in the printing industry. Our client specializes in offering a variety of print products and services, such as business cards, flyers, and custom signage. Cmsmart recognized the need to enhance their service discovery and ordering efficiency. By implementing a tailored solution, we improved their online ordering process and facilitated easier product personalization. Our efforts helped to simplify the customer journey from browsing to final purchase, ultimately providing a superior user experience.

Read the case study →

Want a store like this?

Start with a free Printcart account, or see how our services can set it up for you.

Create free account →
Improving Online Ordering and Service Discoverability for Print Business | Printcart