Corporate & B2B portals

Transforming the Online Ordering Experience for Print Services

This project focused on enhancing the online presence and user experience for a shop specializing in print products. By streamlining the ordering journey, CMSMART improved the client's service discoverability and customized ordering capabilities. Customers can now easily navigate the enhanced product categories, upload designs for their orders, and enjoy a more efficient workflow from quote to fulfillment.

See our servicesRead the related guides
Transforming the Online Ordering Experience for Print Services - project preview

The challenge

The primary objective was to create an online experience that not only presented the print offerings clearly but also simplified the entire ordering process. By addressing these areas, the aim was to improve customer satisfaction and increase conversion rates.

The solution

Project Overview

The client specializes in a variety of print products including business cards, flyers, posters, and signage, catering to both individual and business customers. They faced challenges with their original website's catalog structure and ordering process, leading to potential customer frustration and lost sales opportunities.

Solution Overview

CMSMART implemented a series of enhancements aimed at optimizing the client’s ecommerce platform. These adjustments included: improved product category visibility, streamlined order flow, and features that facilitate easier configuration and artwork submission.

Key Capabilities

  • Establishment of clear product categories for easy navigation.
  • Incorporation of a simple design upload feature for customers to personalize their products.
  • Provision of an online design tool that allows customers to create and visualize their products before purchasing.
  • Redefined the ordering process to minimize friction, promoting seamless transitions from quotes to artwork submission and production.

Implementation Approach

The approach was executed in high-level phases. Initially, an assessment of existing workflows was conducted, followed by the development of a more intuitive UI/UX. Final phases included rigorous testing to ensure functionality and ease of use.

Outcome

Outcomes

The enhancements led to a noticeable improvement in the customer's online journey. Customers reported a better experience when accessing services, and the friction in selecting options and submitting artworks was significantly reduced. This streamlined process was crucial to support the client’s objective of scaling their print services while maintaining high customer satisfaction levels.

Conclusion

By implementing targeted improvements to the ecommerce experience, CMSMART effectively enabled the client to increase their operational efficiency and enhance overall customer interaction with their print services.

What the workflow covers

  • Clearer product navigation

    Organizes print offerings into easy-to-understand categories so customers find the right service faster and explore more products without getting lost.

  • Faster ordering with fewer steps

    Streamlines the path from selection to checkout by reducing friction and guiding buyers through customization and required details in a logical flow.

  • Smoother artwork collection

    Adds a more reliable way for customers to upload designs and provide specifications, reducing missing files and time-consuming follow-ups.

  • Better readiness for proofing and approval

    Supports a structured process where customers can review, confirm, and approve work before production—helping prevent costly reprints.

  • More consistent order details

    Standardizes option selection (size, paper, finish, quantity) so each order arrives with complete information, lowering mistakes and manual checks.

  • Improved customer confidence

    An easier, clearer buying experience helps customers feel certain about what they’re ordering, which can reduce abandoned carts and support repeat business.

  • Scales operations without chaos

    A defined order flow makes it easier to handle higher volume while keeping production steps organized and predictable across your team.

  • Better visibility across order stages

    Creates a clearer handoff from quote/order to production and fulfillment, making it easier to track where each job stands and what’s needed next.

Questions about this project

No. You can start with simple file upload at checkout. If you already have a design tool, this workflow can align the steps so customers can design, preview, and submit files more reliably. Pro plans help keep everything monitored and stable.

Yes. You can offer upload during checkout or after purchase (for example, via a follow-up message or account page) to reduce abandoned carts and still capture print-ready files.

It’s ideal for print businesses offering customizable products (cards, flyers, posters, signage) that need clearer categories, easier customization, and a smoother ordering journey from request to fulfillment.

Have your product categories, common options (size, paper, finish, quantity), pricing logic, artwork requirements, and your preferred order stages (proof → approval → production → shipping) ready.

It can. Many print services start with a quote for custom specs. You can structure the journey so customers submit requirements first, then proceed to payment, artwork, and approval steps once the quote is confirmed.

By standardizing product options, collecting required details consistently, and ensuring artwork is submitted in the right step. This reduces missing info, wrong selections, and last-minute clarifications.

Yes. It works for walk-in-style online buyers and also supports business buyers who need consistent ordering, repeat purchases, and a clear process for approvals and delivery.

It’s designed to reduce friction—clear categories, fewer confusing steps, and easier customization—so customers are more likely to complete checkout. Results vary by store, but the experience is more buyer-friendly.

It can be configured to send timely updates at key stages (order received, artwork needed, proof ready, approved, shipped). For reliability and logs, a Pro plan is recommended.

You can start with the template and then adjust categories, option sets, and customer messages. If you need deeper tailoring or ongoing monitoring, upgrading to a paid plan gives you priority support options.

Related tutorials

More corporate print portals tutorials →
Stacks of printed cards and paper ready for bulk orders
Product Personalization

Managing Bulk and Recurring Corporate Print Orders: Cards, Labels, and Documents

Printcart dashboard orders list for managing company print orders
Product Personalization

How to Set Up a Corporate Printing Portal for Company Merch and Gifts

Plain white gift box on a marble surface for corporate gifting
Print Workflow Automation

Corporate Gifting Campaigns: Planning, Approval, and Fulfillment

More corporate & b2b portals case studies

Enhanced Online Ordering Experience for Custom Print Products - project preview
Corporate & B2B portals

Enhanced Online Ordering Experience for Custom Print Products

CMSMART recognized the need for an improved online presence and ordering flow for a print product business. The client offers a wide range of services, including business cards, flyers, posters, plans, and signage. By streamlining their online ordering process, CMSMART helped the client enhance product discoverability and provide a seamless customer journey. Customers can now easily navigate through clearer service categories, upload artwork, and select product configurations with reduced friction, resulting in a significantly enhanced online experience.

Read the case study →
Enhancing Customer Journey and Ordering Experience for Custom Products - project preview
Corporate & B2B portals

Enhancing Customer Journey and Ordering Experience for Custom Products

The client specializes in delivering high-quality custom products, including business cards, posters, and banners. Their service-oriented approach emphasizes an effortless customer journey from selecting products to artwork submission and production. CMSMART played a crucial role in refining their online presence by improving the catalog structure and enhancing the ordering flow, thus enabling customers to easily navigate their offerings and submit designs.

Read the case study →
Improving Customer Experience for Print Products with Streamlined Online Ordering - project preview
Corporate & B2B portals

Improving Customer Experience for Print Products with Streamlined Online Ordering

In today’s competitive landscape, a seamless online presence is imperative for businesses in the printing industry. Our client specializes in offering a variety of print products and services, such as business cards, flyers, and custom signage. Cmsmart recognized the need to enhance their service discovery and ordering efficiency. By implementing a tailored solution, we improved their online ordering process and facilitated easier product personalization. Our efforts helped to simplify the customer journey from browsing to final purchase, ultimately providing a superior user experience.

Read the case study →

Want a store like this?

Start with a free Printcart account, or see how our services can set it up for you.

Create free account →
Transforming the Online Ordering Experience for Print Services | Printcart