Mr Corter has revolutionized the floral printing industry by offering a seamless online ordering process for customized products. With a range of services including personalized floral designs, their platform needed to improve service discoverability and streamline the customer ordering journey. Cmsmart played a vital role in optimizing their web-to-print capabilities, enhancing product navigation, and simplifying design uploads, resulting in a user-friendly experience that supports the unique needs of their clientele.
Mr Corter specializes in floral printing, providing customers with the ability to personalize products such as bouquets, cards, and other floral items. As the demand for customized services increased, it became essential to enhance their online presence and streamline the ordering experience. Customers sought a platform that not only showcased available designs but also facilitated easy ordering and artwork submissions.
The primary goals for Mr Corter were to improve service discoverability, create a more efficient ordering process, and make it easy for customers to upload designs or customize products online. Meeting these objectives required a strategic overhaul of their existing ecommerce system.
By partnering with Cmsmart, Mr Corter was able to implement a range of enhancements to their platform. The project focused on optimizing the online ordering flow, refining category structures for better navigation, and integrating user-friendly design tools that allow for artwork uploads and customizations.
The implementation process involved a phased approach, starting with a comprehensive analysis of existing workflows and user interactions. This was followed by designing an enhanced customer journey that included clearer paths for product discovery and simplified ordering processes.
The solutions provided by Cmsmart integrated seamlessly into Mr Corter’s existing workflow, supporting various business processes from customer quotes to design approvals and production through to fulfillment. The enhanced platform not only improved the functionality but also positioned Mr Corter as a leader in the custom floral printing space.
The collaboration resulted in a significantly improved user experience. Customers found it easier to discover floral services, choose from various designs, and complete orders with minimal friction. These enhancements directly contributed to a more efficient workflow, meeting the needs of customers seeking personalized floral solutions.
Cleaner category paths and navigation make it easier for customers to find the right floral print service or product type without getting stuck or bouncing.
Reduces friction in the ordering flow so customers can customize and submit orders with fewer steps and fewer points of confusion.
Keeps design uploads organized and tied to the correct order, reducing the risk of missing files, wrong versions, or manual chasing by email.
Standardizes what information is captured and passed along, helping your team move from order intake to review and production without re-entering details.
Clear personalization choices, consistent templates, and structured order data help prevent misprints and rework caused by incomplete or unclear customer inputs.
Automated confirmations and status updates improve trust, reduce “Where is my order?” messages, and create a more professional buying experience.
As demand grows, the workflow keeps operations steady by minimizing repetitive admin work and ensuring each order follows the same steps.
Improves tracking of where each order stands—artwork received, awaiting approval, in production, or fulfilled—so nothing slips through the cracks.
Ordering feels much more intuitive
Customers can find the right product options faster and complete customization without getting lost. The storefront flow is noticeably cleaner and easier to manage.
Strong results after small tweaks
We needed a bit of configuration to match our templates and product rules, but once set, the buying journey became smoother and more consistent.
Better navigation boosted confidence
The improved category structure makes our services easier to understand. Customers are choosing the right options more often and support questions dropped.
Artwork uploads are finally organized
Uploaded designs stay connected to each order, which cut down on back-and-forth and reduced mistakes during production. It’s a big operational improvement.
Great for custom print workflows
This setup matches how custom printing really works—order, design, review, then fulfillment. It helped our team move faster with fewer manual steps.
Not necessarily. You can support guest checkout or account-based ordering depending on your store preference. Many stores keep uploads tied to the order record so nothing gets lost. If you want advanced tracking and audit history, consider a paid plan.
Yes, it can be configured so customers see the right layout based on what they select (for example, horizontal vs. vertical designs). This reduces confusion and rework. Paid plans are helpful if you need priority help validating rules and edge cases.
It’s ideal for custom print and personalization businesses that sell online and need a smoother path from product selection to artwork upload, approval, and fulfillment. It’s especially useful when customers order unique designs. For guided setup and monitoring, a paid plan is recommended.
Have your product categories, personalization options, and a simple checklist of your workflow stages (order → artwork → approval → production → fulfillment). Also confirm your email sending method for customer updates. Paid plans can reduce setup time with guided assistance.
Yes—typically with minor mapping to match your current categories, product types, and personalization options. If your catalog is large, we recommend a paid plan so you can get faster support during rollout.
It focuses on better service discovery, clearer product/category navigation, simpler ordering steps, and easier design upload/handling. The goal is fewer abandoned carts and fewer manual follow-ups. A paid plan can help ensure notifications and checks run reliably.
Yes. You can automate key messages like confirmation, artwork received, proof ready, and order shipped (depending on your process). If you rely heavily on messaging, a paid plan is best for reliability and troubleshooting.
By standardizing how order details, personalization choices, and uploaded files are captured and passed to your team. Clear handoffs reduce missed notes, wrong versions, and last-minute rush fixes. Monitoring features in a paid plan add an extra safety layer.
It can support an approval-style flow by capturing uploads, routing them for review, and prompting next steps before production. Exact proofing screens may depend on your storefront setup. For more tailored approval logic, a paid plan is recommended.
No—this is a template designed to be configured for your store. Many businesses can launch quickly with light adjustments. If you want hands-on onboarding, testing, and ongoing monitoring, choose a paid plan.
This project showcases how Cmsmart streamlined the online ordering experience for a print service provider, enhancing product discoverability and simplifying the ordering process. By improving the user journey, customers can easily navigate through a well-structured service catalog and personalize their products with ease.
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This case highlights how a customized online ordering system was developed to address the unique needs of a print service provider, enhancing customer experience and streamlining the order process. Cmsmart played a crucial role in redesigning the ordering workflow, allowing users to efficiently navigate through service categories, configure their products, and submit designs with minimal friction. The optimized ordering experience has significantly improved the overall usability and satisfaction for customers looking to personalize their print solutions.
Read the case study →
Cmsmart played a pivotal role in enhancing the online presence of a business specializing in personalized products. By focusing on improving discoverability and streamlining the ordering process, Cmsmart helped create a more user-friendly experience. This transformation included implementing effective product categories and an efficient workflow for customers to easily create and order custom items.
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