Corporate & B2B portals

Revamping the Online Print Shop for Seamless Customer Experience

CMSMART partnered with Printeraktiv, enhancing their online presence as a leading player in web-to-print eCommerce in Hungary. By simplifying the customer journey and improving service discoverability, we transformed how users order customized print products such as business cards, flyers, and posters. Customers can now easily navigate through a well-structured product catalog, utilize an online design editor, and submit artwork directly. This streamlined process not only improves user experience but also enhances operational efficiency, allowing the business to cater better to small businesses and producers seeking low-run print products.

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Revamping the Online Print Shop for Seamless Customer Experience - project preview

The challenge

Context and Problem

Printeraktiv operates as an online print shop, offering a variety of print products including business cards, flyers, and signage. The challenge faced was the need to create a more user-friendly ordering experience, allowing customers to easily discover services and navigate through a wide range of customizable options. This was crucial for catering to their primary market of small businesses and producers, who often require low-run print options.

Goals

The primary goal was to streamline the customer journey from initial discovery through to order placement and fulfillment. The focus was on enhancing the online ordering process and making it easier for users to create and submit their artwork, thereby reducing the time and steps needed to complete a purchase.

The solution

Solution Overview

CMSMART facilitated a significant enhancement of Printeraktiv's online ordering system and overall customer journey. This involved restructuring the product catalog to showcase various print categories effectively, creating a clear workflow for order placements, and implementing user-friendly features.

Implementation Approach

The solution was implemented in several high-level phases, which included an initial consultation to identify key pain points, followed by the design and execution of the new online platform. This was accomplished through collaborative workshops with the client to ensure alignment with business goals.

What was built

  • Improved online ordering system that ensures faster access to products and services.
  • Integration of an online design editor for customers to create their custom artwork directly on the platform.
  • Direct file upload options to simplify the submission process for artwork.
  • Enhanced navigation through well-defined product categories tailored to customer needs.
  • Reduction of friction throughout the ordering process, allowing customers to select additional options easily.

How it fits the order workflow

The enhanced ordering experience streamlines the complete customer workflow from quote requests, through proof approvals of artwork, to production and final delivery of print products. This transformation not only supports Printeraktiv's operational objectives but also strengthens its commitment to customer satisfaction.

Outcome

The enhanced online presence has positioned Printeraktiv to better serve its clients by improving service discoverability and creating a seamless ordering experience. Customers now benefit from efficient navigation and reinforced clarity in available services, leading to higher satisfaction and retention rates. The online process now allows for quicker turnaround and fulfillment of customer orders.

What the workflow covers

  • Faster product discovery

    A clearer catalog structure helps customers quickly find the right print product category—reducing drop-offs and confusion when browsing many customizable items.

  • Smoother customization flow

    Customers choose quantity and key options in a consistent way, making it easier to purchase small-run prints without requesting manual quotes.

  • Clean artwork handoff

    Artwork is collected via online design or file upload and attached to the correct order, reducing missing files and misrouted designs.

  • Fewer ordering mistakes

    Standardized option selection and clear confirmation messaging reduce incorrect specs, repeated revisions, and wasted production time.

  • Quicker internal processing

    Orders can be routed and summarized for production so staff spend less time interpreting notes and more time producing and shipping.

  • Better customer communication

    Automated updates keep customers informed about next steps and fulfillment, lowering inbound questions and improving trust.

  • Supports deadline-based selling

    Selectable turnaround times can be captured and communicated internally and externally, helping you manage capacity while meeting customer expectations.

  • More scalable operations

    As your order volume grows, automation keeps your workflow consistent—helping small teams handle more orders without adding manual admin work.

What clients say

Ordering is much easier for customers

The storefront flow feels more intuitive now—customers can find products quickly, choose options, and complete checkout without getting stuck.
RGB Soluzioni Web

Notifications improved customer confidence

Proactive updates made the process feel professional and reduced “what’s next” questions—especially for first-time buyers uploading artwork.
VITALI IHNATSENKA

Great fit for small-run print products

The workflow supports quick ordering for low quantities and helps present categories like stickers, flyers, and business cards in a clear way.
pexcar

Artwork submission is finally organized

We get the correct files linked to the correct order far more consistently, which reduced back-and-forth and sped up production preparation.
robwaldo

Solid template, needs careful mapping

Setup was straightforward, but we had to carefully map product-specific options to keep everything consistent. After fine-tuning, it worked smoothly.
Sushi_Overdose

Questions about this project

Customers browse a structured catalog, select options (quantity and turnaround), either design online or upload artwork, complete checkout, then receive clear status updates through fulfillment.

Yes—each product can have its own set of options. During setup, you map options per category so the right choices display consistently. A paid plan is recommended for monitoring and fast help if changes cause mismatches.

The workflow supports selectable lead times per product. It can pass the chosen deadline into internal notes and notifications so production and dispatch stay aligned with what the customer purchased.

Email works with most common sending services. SMS is optional and may require a separate provider. If deliverability is important, use a dedicated email sender and a paid plan for failure alerts.

Basic setup can be quick if your catalog is already organized. If you have many products with different materials/finishes and deadline rules, allow extra time for mapping, testing, and staff training.

It’s designed for online print shops and commercial printers selling items like stickers/labels, business cards, flyers, posters, menus, roll-ups, and banners—especially where customers order small quantities and choose production deadlines.

Typically, yes—because customers receive proactive updates and clearer next steps (especially around artwork submission). For best results, use a paid plan to ensure messages keep sending reliably.

Yes. You can configure shipping methods and pickup instructions so customers see consistent choices at checkout and receive fulfillment updates that match your delivery or pickup process.

You get stronger reliability features like monitoring, run history, and priority support. That’s especially helpful for storefront operations where missed notifications or option mismatches can create real business risk.

No. The workflow supports both paths: an online editor for quick self-service designs and a file-upload path for print-ready artwork. You can enable either or both depending on your offer.

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