Corporate & B2B portals

Improving Custom Print Product Ordering Efficiency and User Experience

CMSMART played a vital role in transforming the online presence and ordering journey of the business, specializing in custom print products. By simplifying the ordering process, enhancing service discoverability, and streamlining product configurations, the implementation resulted in a more accessible and user-friendly shopping experience. Customers can now easily navigate through service offerings, place orders seamlessly, and upload their designs, all while enjoying improved interaction with the platform.

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Improving Custom Print Product Ordering Efficiency and User Experience - project preview

The challenge

Context and Problem

The business operates in the custom printing field, offering a wide range of products such as business cards, flyers, and signage. The initial ordering process faced challenges, including complicated product configurations and unclear service navigation, which inhibited customer engagement and slowed down order placements.

Goals

Deliver a more efficient and user-friendly online ordering experience that facilitates faster access to print services, reduces customer friction during the ordering process, and enhances product visibility.

The solution

Solution Overview

To address identified issues, CMSMART provided a comprehensive solution that reorganized product categories and improved the overall user interface of the eCommerce platform. Key improvements included better service discoverability and a more logical flow for product selection.

Implementation Approach

The project was rolled out in phases, beginning with an analysis of current customer flows, followed by the design of a new user interface that incorporates best practices for eCommerce. This was complemented by testing and feedback sessions to fine-tune the final setup before launch.

What was built

  • Improved online catalog structure for easier service discovery
  • User-friendly workflow for ordering print products
  • Seamless design upload functionality for customer artwork
  • Configured options for product customization for enhanced user experience

How it fits the order workflow

By enhancing the ordering experience, the redesign supports the client's service model from quotes through to proofs, ensuring a smooth transition into production and fulfilling customer requests efficiently.

Outcome

The restructured online base allowed for quicker job completions and a reduction in customer service inquiries related to ordering difficulties. The streamlined experience not only made it easier for users to understand their options but also boosted overall satisfaction as they navigated through products with minimal obstacles.

What the workflow covers

  • Easier service discovery

    Reorganized catalog structure helps customers find the right print service quickly, reducing bounce rates and confusion during browsing.

  • Faster ordering flow

    A clearer step-by-step ordering experience reduces friction, helping customers configure products and place orders with fewer interruptions.

  • Cleaner product customization

    Options like size, stock, finish, and quantity are presented more logically so buyers can choose correct specs without second-guessing.

  • Streamlined artwork submission

    Built-in design upload reduces follow-up emails and keeps artwork attached to the right order, improving handoff into proofing and production.

  • Fewer ordering errors

    Clearer choices and structured selections reduce misconfigured orders, preventing delays, rework, and avoidable customer dissatisfaction.

  • Smoother internal handoffs

    Better organization supports a clean transition from quote/order intake to proof review and production, keeping teams aligned on what’s next.

  • Better customer confidence

    A consistent, user-friendly storefront improves trust—customers feel guided and informed while choosing services and submitting designs.

  • Scales with your catalog

    As you add more print products and categories, the improved structure supports growth without turning the storefront into a maze.

Questions about this project

Yes—this workflow is built around structured choices so customers can select common print options without confusion. If your rules are complex (tiered pricing, exceptions), a Pro plan helps fine-tune those details.

It focuses on cleaner navigation, simpler product configuration, and a more guided path from selecting options to uploading artwork and placing the order. For best results, a Pro plan can help tailor the flow to your catalog.

Yes, the workflow can be adapted to include proof review and approval before production starts. If you want a polished, hands-free approval process with reminders, Pro implementation is the fastest path.

It’s designed for print providers selling custom items online (business cards, flyers, signage, and similar products) who need clearer product selection, easier ordering, and smoother artwork collection. A Pro plan is recommended if you want setup help and ongoing monitoring.

Customers can upload artwork during ordering so files stay connected to the correct order. If you need extra checks (file type rules, approval steps), Pro support can add safeguards and alerts.

Typically yes, because products are easier to find and options are clearer, which cuts down “what do I choose?” messages. A Pro plan helps you continuously refine the flow based on real buyer behavior.

Yes. The structure helps first-time shoppers and repeat business buyers who want a quick, predictable ordering experience. For advanced B2B needs (reorder lists, account rules), Pro can extend the setup.

Timing depends on how many product categories and option sets you have, and whether you need proofing or special pricing logic. With a Pro plan, setup and iteration are typically faster and more stable.

If you accept online payments, you’ll need a payment gateway configured in your store. Pro support can help confirm settings and avoid checkout issues that cause abandoned orders.

You can keep expanding categories and options over time. A Pro plan is recommended for ongoing updates, monitoring, and quick fixes when your storefront or third-party services change.

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