Improving Online Ordering and Service Discoverability for Print Solutions

The client specializes in offering a wide range of print products, including business cards, flyers, and signage, along with design support to enhance customer creativity. Cmsmart played a pivotal role in improving their online presence by streamlining the ordering process and enhancing service visibility. This was achieved through better catalog organization, enabling customers to easily navigate and select products while enjoying a seamless experience when uploading designs and placing orders. As a result, clients can now efficiently interact with the platform, leading to quicker service discovery and a more straightforward buying journey.

The challenge

The primary goal was to enhance the client’s online ordering capabilities while improving the overall discoverability of their services. By implementing strategic improvements, the goal was to create a user-centric experience that caters to customer needs for accessing information, uploading designs, and placing orders seamlessly.

The solution

Introduction

In today's competitive print service industry, businesses need to provide a smooth and efficient ordering experience to attract and retain customers. Our client, a provider of various print products, faced challenges in presenting their services effectively and facilitating a convenient ordering process for their customers. With a focus on business cards, flyers, posters, and signage, it was essential to optimize their digital storefront for better customer engagement and sales efficiency.

Solution Overview

Through a comprehensive evaluation of the client's previous setup, Cmsmart provided a tailored solution that transformed the online ordering process. By redesigning the product catalog structure, ensuring easier navigation, and implementing features for design upload and online configuration, we focused on creating a more engaging and productive user journey. These changes not only elevated the browsing experience but also enabled customers to interact with the platform in a more effective way.

Implementation Approach

The implementation approach involved several high-level phases, starting with a thorough analysis of the existing platform and customer feedback. This was followed by the redesign of the user interface, focusing on user experience best practices. The final phase included testing and refinements based on user interactions to ensure optimal functionality.

Outcome

Outcomes

The enhancements led to a significantly improved online presence for the client. Customers now enjoy a more intuitive ordering experience, which has reduced friction in selecting product options and submitting their artwork for printing. The structured portfolio showcases their services effectively, making it easier for potential customers to explore available offerings.

Conclusion

Through Cmsmart's dedicated efforts, the client successfully improved their online ordering mechanism, enhancing service discoverability and ultimately leading to a more efficient customer buying workflow. This transformation not only increased satisfaction among existing customers but also attracted new clients looking for easy and accessible print solutions.

What the workflow covers

Faster product discovery

Organized categories and clearer product groupings help customers find the right print service quickly, reducing drop-offs and improving conversion.

Smoother configuration steps

Guides customers through common print choices (like size and finish) in a consistent way, reducing confusion and incorrect orders.

Cleaner artwork handoff

Encourages customers to upload designs at the right moment, reducing missing files and eliminating follow-up messages for basic asset collection.

Fewer order errors

A more structured ordering path reduces miscommunication about specs, helping your team produce accurately and avoid rework.

Improved buying journey

A straightforward flow from browsing to ordering makes the experience feel professional, which is especially important for B2B and repeat customers.

Better internal handoffs

Keeps order details and customer notes organized so production and design support can pick up jobs faster with less back-and-forth.

More consistent customer updates

Supports clearer confirmations and next-step reminders, helping customers know what to do and reducing status-check messages.

Scalable storefront operations

A repeatable structure for categories, options, and artwork collection makes it easier to expand your catalog without adding admin workload.

Questions about this project

It’s designed for print and design providers who sell multiple product types (like cards, flyers, posters, and signage) and need a clearer catalog plus a smoother ordering and artwork handoff. A paid plan is recommended if you want monitoring and priority support.

Yes. You can position design support as an add-on and route those orders for follow-up, proofs, or consultation steps. If your process includes multiple handoffs, Pro plan monitoring is useful.

It encourages collecting artwork during checkout or immediately after ordering, reducing missing assets. You can also add reminders for customers who haven’t uploaded files yet. A paid plan helps with more stable delivery and oversight.

Yes—this approach is built for configurable print products (sizes, finishes, quantities, and similar choices). You may need to map your specific option names and rules. Pro support can help you launch faster with fewer iterations.

It focuses on easier product discovery, clearer option selection, and a more guided path to upload artwork and place an order. If you want a more hands-free setup with reliability features, consider a Pro plan.

Timing depends on how many products, options, and categories you have. A small catalog can be organized quickly; larger catalogs need careful mapping and testing. Choose a paid plan if you want priority help and a smoother launch.

It primarily improves how ordering and navigation are structured, but you may also want light design updates for clarity. Visual styling is usually separate from automation setup. Pro plans can speed up troubleshooting during go-live.

Yes—confirmations and guidance messages can be added so customers know what happens next (especially for artwork submissions). For dependable sending and oversight, a Pro plan is recommended.

Your product list, category structure, option/variation rules, and an example of how you want artwork collected (file types, naming, proofing steps). Pro support can help turn this into a clean, scalable setup.

Yes—better catalog organization and repeatable ordering steps reduce manual admin as order volume increases. For scaling with stability, monitoring, and priority fixes, upgrading to a paid plan is strongly advised.

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Improving Online Ordering and Service Discoverability for Print Solutions

The challenge

The solution

Introduction

Solution Overview

Implementation Approach

What was built

Outcome

Outcomes

Conclusion

What the workflow covers

Questions about this project

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