Corporate & B2B portals

Streamlined Ordering and Service Discovery for Print Providers

CMSMART transformed the client’s online ordering system to offer seamless navigation and service discovery for a range of print solutions. By enhancing their eCommerce presence, CMSMART ensured that users could efficiently find and order products such as business cards and flyers. The solution provided improved capabilities for artwork uploads and online design configurations, allowing customers to personalize their products effortlessly. CMSMART’s involvement led to greater visibility of available services, simplified user flow for selecting print options, and a well-structured portfolio showcasing various offerings.

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Streamlined Ordering and Service Discovery for Print Providers - project preview

The challenge

Context and Challenges

The client was aiming to enhance their online presence to facilitate a smoother ordering experience for various print products, including business cards, flyers, and signage. Customers often faced challenges navigating their original website, which hindered their ability to discover and order products efficiently. The lack of an intuitive layout also made it difficult for users to upload artwork or customize their orders, leading to potential frustrations and abandoned carts.

Goals

The primary goals were to create a more streamlined online ordering process that improved user engagement and satisfaction. This involved making the catalog of services easily accessible while ensuring that the artwork submission and design processes were user-friendly. Additionally, highlighted product categories and quick access to services were essential objectives.

The solution

Solution Overview

CMSMART provided a comprehensive enhancement of the client’s online ordering system. By implementing a more intuitive eCommerce design, CMSMART improved the overall user experience and made it easier for customers to locate, configure, and order print products. A new structure for product categories and clearer pathways for user interactions were instrumental in addressing the challenges faced by customers.

Implementation Approach

The approach involved assessing existing user experiences, designing improved interfaces, and integrating necessary functionalities to foster better interactions. Initially, a new layout was drafted focusing on service visibility. Next, enhancements in product catalog structuring were implemented, followed by refining the artwork submission pathways. Continuous feedback throughout the deployment ensured alignment with user expectations.

What was built

  • Enhanced online ordering process with improved navigation.
  • User-friendly product configuration options for customization.
  • Artwork upload features enabling easy submission of design files.
  • Online design options allowing customers to visualize products before purchase.
  • Clearly defined categories for improved service discoverability.
  • Simplified customer journey facilitating smoother ordering and checkout.

How it fits the order workflow

The client’s new workflow, facilitated by CMSMART, enables customers to easily submit quotes, upload artwork, and transition smoothly from design to production and fulfillment. This cohesive process now exemplifies a seamless journey from order placement to delivery, enhancing overall customer satisfaction and loyalty.

Outcome

As a result of CMSMART’s work, the client now enjoys a well-organized online platform that encourages customer interaction and repeat business. User feedback indicates that navigating the services is significantly easier, leading to an increase in successful transactions. By reducing friction in the ordering process and improving service visibility, the client can now fulfill orders more efficiently, ultimately achieving a faster turnaround for their customers.

What the workflow covers

  • Faster product discovery

    Customers can browse print services more easily with clearer category structure, reducing time spent searching and increasing confidence in selecting the right item.

  • Smoother cart-to-checkout experience

    Improved cart and checkout flow helps reduce drop-offs and supports a more predictable ordering process for repeat customers and first-time buyers.

  • Clearer product detail pages

    Better product presentation and option clarity helps prevent misorders and cuts down on manual clarification messages from your team.

  • More reliable artwork collection

    Structured artwork upload steps make it easier to collect files and notes upfront, improving production readiness and reducing delays.

  • Better customer communication

    Customers receive clearer confirmations and guidance after purchase, which reduces uncertainty and improves overall satisfaction.

  • Fewer internal handoff errors

    A cleaner order flow creates more consistent order information, making it easier to hand off from sales to design/production to fulfillment.

  • Stronger service visibility

    A well-structured storefront highlights the breadth of offerings—stationery, print marketing, banners/signage, and promotional items—so customers discover more than one category.

  • Scales with more products

    As your catalog grows, the workflow supports consistent organization and a repeatable ordering experience without rebuilding your storefront from scratch.

What clients say

Great improvement to product pages

The product detail pages look cleaner and it’s easier for buyers to understand what they’re ordering. Fewer mistakes and fewer follow-ups before production.
jamesalbana

Artwork handoff is more organized

Collecting artwork and order notes is more consistent now, which helps our team move orders into production with less friction.
DanLuria

Ordering is finally straightforward

Customers can find the right print product faster and the steps from product page to checkout feel much more natural. We spend less time answering basic navigation questions.
MacMacken

Checkout feels smoother

Cart and checkout are clearer, and customers complete purchases with less confusion. It’s helped make the store feel more professional.
rabaisquebec

Solid structure, minor tweaks needed

The overall flow and category organization are strong. We did need a bit of fine-tuning to match our exact product options, but the foundation is excellent.
thijmendejongtm

Questions about this project

It’s designed for print providers selling products like business cards, flyers, signage, and branded items online, especially teams that want a clearer storefront and fewer ordering questions. For guided rollout and best-practice settings, consider a Pro plan.

Yes. The structure is suited to organizing multiple print categories so customers can browse and compare services more easily. Pro users can get help aligning categories, naming, and navigation for better conversion.

Yes—this setup supports collecting artwork files and order notes in a structured way, so production gets what it needs sooner. If you want stronger validation and file-handling guidance, a Pro plan can help you configure it reliably.

It’s compatible with personalization-style ordering where customers choose options and provide assets, and it can be paired with an online design experience if you already use one. Pro support is recommended if your design flow is complex.

It focuses on the customer journey: easier product discovery, clearer product detail pages, smoother cart and checkout, and better post-order communication (like confirmation and next steps). Pro users typically get faster help fine-tuning the flow.

No. It’s meant to enhance and organize the ordering experience within your existing storefront setup. Pro users often use support to avoid conflicts and keep styling consistent.

Typical messages include order confirmation and clear next-step prompts (such as when and how to provide artwork). For more robust status updates and monitoring, Pro is the safer option.

A basic setup can be done quickly, but refining product pages, categories, and artwork steps takes longer depending on catalog size. Pro plans help reduce setup time with guided configuration.

Yes—checkout can be adjusted to fit your ordering requirements, such as collecting needed details before production begins. If you need a tailored flow without trial-and-error, Pro support is recommended.

You can continue using the template, but ongoing troubleshooting, monitoring, and priority assistance are typically included with paid plans. If your store is revenue-critical, Pro is recommended for stability.

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