Corporate & B2B portals

Optimized User Experience for Toca Printing's E-Commerce Ordering Process

Toca Printing & Advertising, a leading provider of commercial printing and advertising solutions based in Athens, Greece, offers a wide range of products including business cards, flyers, banners, and promotional items. Their online store enables customers to conveniently order standardized printed products. Cmsmart collaborated with Toca to enhance their online presence and ordering journey by streamlining service discoverability, simplifying product selection, and allowing easy artwork uploads. As a result, customers now enjoy a more efficient and user-friendly experience when browsing and ordering services, resulting in improved satisfaction and engagement.

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Optimized User Experience for Toca Printing's E-Commerce Ordering Process - project preview

The challenge

Context and Challenges

Toca Printing & Advertising specializes in various printing services including business cards, catalogs, large-format signage, and customized promotional products. As a reputable commercial printing studio, Toca caters to a diverse clientele from SMEs to larger enterprises throughout Greece and Europe. Despite their established reputation, Toca faced challenges in optimizing their online ordering system. Customer queries revealed friction in discovering services, navigating product categories, and uploading artwork efficiently. The goal was to enhance the online customer experience while maintaining efficient service delivery.

Goals of the Collaboration

The primary aim was to revamp Toca's e-commerce platform, allowing customers to easily find and order their desired products while streamlining the artwork submission process. Improving service discoverability, providing a seamless user journey from product selection to order fulfillment, and enhancing customer support were also key objectives.

The solution

Solution Overview

In addressing these challenges, Cmsmart focused on implementing strategic enhancements to the online ordering workflow. By restructuring the catalog and improving the navigational flow, customers could quickly find specific services such as business cards, flyers, and promotional items. Additionally, integrating a more intuitive system for artwork submissions simplified the process for users, thereby reducing barriers to order completion.

Implementation Approach

The process began with a thorough analysis of Toca's existing online platform, identifying areas for enhancement. Key phases included redesigning product categories for clarity and ease of navigation, implementing user-friendly interfaces for artwork uploads, and ensuring that the backend systems were optimized for faster processing and fulfillment.

What was built

  • Optimized product categories and descriptions for better service discoverability
  • Streamlined artwork upload features to facilitate efficient submissions
  • Improved customer journey from browsing to checkout, enhancing overall user satisfaction
  • Responsive design that allows for ease of access on various devices

How it fits the order workflow

The improved online process effectively supports Toca’s operational workflow, allowing customers to quickly request quotes, submit artwork for proofing, and move seamlessly into production and fulfillment. This optimized system is set to bolster Toca's reputation as a leading printing services provider, equipped to meet the needs of an expanding customer base.

Outcome

With the enhancements made by Cmsmart, Toca has reported an increase in customer engagement and satisfaction. Customers now experience a smoother journey when placing orders, resulting in reduced friction during the purchasing process. The newly organized portfolio effectively showcases Toca's diverse range of services, positioning them as a front-runner in the online printing space. The comprehensive improvements align with Toca's goal of delivering high-quality printing solutions efficiently and effectively.

What the workflow covers

  • Faster product discovery

    Helps customers find common print products and advertising services more quickly through cleaner structure and clearer navigation, reducing drop-offs caused by confusion.

  • Smoother checkout experience

    Reduces friction between browsing and purchase by simplifying steps and keeping ordering information consistent, so customers complete orders with fewer interruptions.

  • Cleaner artwork collection

    Improves how artwork files are submitted and attached to orders, lowering the risk of missing files, wrong versions, or unclear production instructions.

  • Less manual back-and-forth

    Cuts repetitive follow-ups by prompting customers for the right information earlier, so your team spends less time chasing details and more time producing.

  • More consistent customer communication

    Creates predictable updates and confirmations that build trust and reduce inbound calls about order status, especially for time-sensitive campaigns and events.

  • Better handoff to production

    Keeps order details, selected options, and submitted artwork aligned, helping the production team start sooner and reducing avoidable rework.

  • Scales for busy periods

    Supports higher order volume by standardizing steps and reducing manual coordination—helpful for seasonal spikes like promotions, exhibitions, and corporate gifting periods.

  • Improved service presentation

    Makes the full range of services—small-format print, labels, large-format signage, display systems, and promotional products—easier to browse and understand.

What clients say

Ordering feels much clearer for customers

The browsing and selection flow is easier to follow, especially for standard print items. We saw fewer questions about where to find products and how to start an order.
jamesharison

Improved experience across devices

The updated journey works more smoothly on mobile, which mattered for quick orders. Customers can complete purchases without getting stuck on complex steps.
stylyan

Artwork submission became less painful

Customers can submit files with fewer mistakes and fewer missing attachments. Our team spends less time requesting re-uploads and clarifying versions.
ziion

Better handoff from order to production

Order details and customer choices arrive more consistently, which helps us prepare print jobs faster and reduces manual checking across pages and messages.
Pleased to Mail you

Strong foundation, needs fine-tuning for edge cases

Overall the workflow improved the store experience a lot. We still needed small adjustments for a few special product types, but the core ordering flow is solid.
amnay

Questions about this project

It’s ideal for commercial printing and advertising studios that sell standardized items online—such as business cards, flyers, labels, banners, and exhibition systems—and need smoother ordering plus faster artwork collection. For larger catalogs or higher order volume, a Pro plan helps with reliability and monitoring.

It helps organize product discovery, guides buyers through clearer selection steps, and improves the way artwork files are collected and passed to the team. It also supports consistent customer updates so fewer orders get stuck waiting for missing details.

The improvements are designed to support a smoother experience across devices, which is important for customers ordering on mobile. For best results, test your top-selling products on both mobile and desktop after setup.

Yes. Many print businesses handle standard products through online ordering and route custom signage or special requests through a quote path. The workflow can help keep both routes consistent, with clear next steps and follow-ups.

Yes. You can set up automated messages for common milestones like order received, artwork needed, proof ready, and dispatch. A Pro plan is recommended if you need advanced templates, multiple languages, or delivery tracking-style updates.

It can surface reminders and checks during the upload/submit steps so customers are less likely to send unusable files. If you want stricter enforcement or custom rules per product type, a paid plan helps with ongoing adjustments.

Usually no—this workflow is designed to make uploads feel simpler and more reliable. If you want stricter rules (file types, bleed reminders, or required fields), that can be added during setup; Pro plans make these refinements easier to maintain.

By ensuring key order details and artwork files are collected in one place and shared consistently, it reduces missing files, wrong versions, and manual re-entry. Optional checkpoints can be added for file review and approval before production.

Store changes can affect ordering flows over time. With a Pro plan, you can enable monitoring, get alerts when steps fail, and receive priority help to restore the workflow quickly—especially valuable during busy seasons.

A basic setup can be done quickly if your catalog and order steps are already clear. If you want custom routing rules, multi-step approvals, or richer notifications, allow extra time for testing and refinement; Pro support can speed this up.

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