AFIMAGEN is an online print shop offering various services including graphic design, personalized gifts, and both small and large-format printing to customers in Gran Canaria. They focus on modernising the ordering process by providing a seamless online experience, allowing customers to upload designs and select products conveniently. CMSMART played a pivotal role in enhancing their online presence by simplifying the ordering journey, enabling easier navigation through clearer service discoverability, and optimizing the catalog structure for better user engagement.
AFIMAGEN operates as a vibrant online print shop located in Maspalomas, Gran Canaria, providing vital services such as personalized products, large-format printing, graphic design, and laser cutting. Despite their diverse offerings, the ordering experience was hindered by complicated navigation, making it challenging for customers to engage effectively with their services, which included business cards, flyers, banners, and various personalized gifts.
The primary objective was to streamline the customer journey, making it easier for clients to find the services they sought, and to facilitate a straightforward ordering process. AFIMAGEN aimed to reduce customer friction while enhancing the visibility of their extensive service offerings.
CMSMART engaged with AFIMAGEN to revamp their online platform comprehensively. This involved restructuring the service catalog to enhance service discoverability, creating a more intuitive ordering process that enabled customers to easily upload designs and select product specifications. The solution included significant enhancements to product configuration and artwork submission processes, ensuring a smoother customer interaction.
The project unfolded in several key phases starting from an in-depth analysis of existing workflows, followed by the redesign of the customer interface. This prototyping stage allowed for continual feedback, culminating in seamless integration and refinement of the ordering system.
The refined ordering system now supports customers from the initial request phase through to proof approval, production, and final fulfillment. Customers can now enjoy a streamlined process that echoes the speed and efficiency AFIMAGEN strives to deliver in their services.
The transformation led to a markedly improved user experience, with customers now able to navigate between various services effortlessly. The reductions in friction throughout the purchasing process allowed for quicker decisions, resulting in enhanced customer satisfaction. The clearer categorization and presentation of services have no doubt improved AFIMAGEN’s market positioning.
Customers can find the right print service faster and complete purchases with fewer clicks, reducing abandoned carts and confusion.
Improves category structure for core print products, personalized gifts, photography, and large-format services so buyers don’t get lost in the catalog.
Helps enforce quantity-based pricing rules consistently—even when customers mix sizes or variants—reducing refunds and manual recalculations.
Ensures the selected size/color/options show correctly in the cart and customer communications, lowering the risk of producing the wrong item.
Standardizes how artwork and specifications are collected so your team can move from order to production with fewer clarification messages.
Creates a consistent communication flow so customers know what happens next after ordering, improving trust and reducing “what’s the status?” inquiries.
A structured online ordering journey helps you handle more orders without adding admin workload—useful during peak seasons and promotional campaigns.
Clearer product configuration and upload steps reduce repetitive questions about file formats, options, and ordering steps.
Variant details finally match what customers pick
Size and color selections are shown more clearly during checkout and in customer messages, which helped us avoid mistakes on configurable items.
Pricing rules are more reliable
Quantity-based pricing behaves consistently across product options, which reduced manual fixes and customer confusion when ordering multiple items.
Catalog is easier to navigate
Our services are now grouped in a way that makes sense to customers. People can find printing, personalized items, and signage without messaging us for directions.
Much cleaner ordering flow
The ordering steps feel straightforward and customers understand what to choose and when to upload their design. We spend less time clarifying basic details.
Great foundation, needs careful testing
Overall the flow is solid, but we still had to test a lot of option combinations to ensure everything displayed and calculated correctly. Once verified, it worked well.
It reduces ordering friction, improves service discoverability, and standardizes how product options and artwork uploads are captured—so your team spends less time clarifying orders and fixing mistakes.
Yes. The setup is designed around configurable products. It helps ensure the customer’s chosen variant is reflected consistently in the cart and customer communications. A paid plan helps with deeper testing and monitoring.
Yes. It’s built for web-to-print style ordering, where customers either upload their design or use an online customization step before checkout, reducing manual file chasing.
It supports structured pricing rules (like price scaling by quantity) and helps avoid common issues where mixed sizes/colors break tier pricing. We recommend a Pro plan for priority support if your rules are complex.
It’s ideal for local print shops and design studios that sell online—especially businesses offering copistería-style document printing, personalized gifts, large-format signage, and configurable items with multiple options.
A basic setup can be done quickly, but stores with many categories and complex product options should plan extra time for testing different combinations (sizes, quantities, add-ons) to ensure totals and labels are correct.
You can standardize the messages customers receive (order received, next steps, and status updates). For higher deliverability and better tracking, connect a reliable email service—available in paid plans.
No. This focuses on the ordering experience—catalog structure, product configuration, and checkout clarity. You can keep your existing theme and only refine the buying flow.
Yes. It works well for region-limited delivery models (like island-only delivery) because you can align the ordering flow, messaging, and service categories to local fulfillment realities.
If your theme, page builder, or store system updates, certain screens may display differently. A paid plan is recommended for monitoring and fast fixes to keep the ordering journey stable.
This project showcases how Cmsmart streamlined the online ordering experience for a print service provider, enhancing product discoverability and simplifying the ordering process. By improving the user journey, customers can easily navigate through a well-structured service catalog and personalize their products with ease.
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This case highlights how a customized online ordering system was developed to address the unique needs of a print service provider, enhancing customer experience and streamlining the order process. Cmsmart played a crucial role in redesigning the ordering workflow, allowing users to efficiently navigate through service categories, configure their products, and submit designs with minimal friction. The optimized ordering experience has significantly improved the overall usability and satisfaction for customers looking to personalize their print solutions.
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Cmsmart played a pivotal role in enhancing the online presence of a business specializing in personalized products. By focusing on improving discoverability and streamlining the ordering process, Cmsmart helped create a more user-friendly experience. This transformation included implementing effective product categories and an efficient workflow for customers to easily create and order custom items.
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